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Subject: "WHAT DO YA'LL THINK OF THE COMMON GAP AD???" Previous topic | Next topic
THETZA777
Member since Apr 07th 2005
328 posts
Sat Nov-18-06 08:29 PM

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"WHAT DO YA'LL THINK OF THE COMMON GAP AD???"


  

          

WHAT'S YA"LL OPINION ON THE COMMON GAP JOINT?

ME PERSONALLY? I LIKE IT.

"Nuff respect to the projects, I'm ghost One Love"-Nas
777
http://www.myspace.com/streetcinema

  

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Topic Outline
Subject Author Message Date ID
I thought he flowed nice...as always
Nov 18th 2006
1
RE: Fresh as usual, good look for hip-hop. 'Need more exposure.
Nov 18th 2006
2
RE: Fresh as usual, good look for hip-hop. 'Need more exposure.
Nov 18th 2006
5
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 18th 2006
3
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 18th 2006
4
True.
Nov 18th 2006
6
I love it.
Nov 19th 2006
7
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 19th 2006
8
Will.I.Am produced the track
Nov 19th 2006
9
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
10
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
16
      RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 21st 2006
24
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
11
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
12
      RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 30th 2006
41
           That shit is sacred to people...like your parents maybe...
Nov 30th 2006
47
I was shocked...
Nov 20th 2006
13
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
14
log off
Nov 20th 2006
15
RE: log off
Dec 16th 2006
82
Wasted first post
Nov 20th 2006
17
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 21st 2006
22
I don't know where to start with you....
Nov 21st 2006
23
RE: I don't know where to start with you....
Dec 01st 2006
51
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 24th 2006
35
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 20th 2006
18
who cares
Nov 21st 2006
19
WHAT DOES ERYKAH THINK?
Nov 21st 2006
20
I'ma get me some gear from GAP now.
Nov 21st 2006
21
Ummm...He look fine as hell is what I think...
Nov 21st 2006
25
lol
Nov 22nd 2006
30
      I can...
Nov 22nd 2006
31
Loved it!!!!!!!!
Nov 21st 2006
26
i like it
Nov 21st 2006
27
RE: i like it
Nov 21st 2006
28
It was good seeing his daughter in it with him...
Nov 21st 2006
29
TIGHT COMMERCIALIZATION OF HIP HOP
Nov 22nd 2006
32
Honestly
Nov 22nd 2006
33
      I hear ya...
Nov 22nd 2006
34
      RE: Honestly
Nov 30th 2006
45
corny
Nov 25th 2006
36
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 26th 2006
37
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 26th 2006
38
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 30th 2006
40
preach!
Nov 30th 2006
48
Well said and summarized... I agree wholeheartedly.
Dec 03rd 2006
59
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 04th 2006
65
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 04th 2006
66
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Nov 26th 2006
39
Under the Mistletoe?
Nov 30th 2006
42
RE: Under the Mistletoe?
Nov 30th 2006
43
"Peace, Love & Gap" is the corniest shit I've ever heard
Nov 30th 2006
44
Fuck it!
Nov 30th 2006
46
RE: I Agree...
Dec 07th 2006
72
He's gone crazy.
Nov 30th 2006
49
RE: He's gone crazy.
Dec 01st 2006
50
      Gay and Lesbian Association of Doctors and Dentists?
Dec 01st 2006
53
if you ask bill hicks (RIP)
Dec 01st 2006
52
oh I slept on this post
Dec 16th 2006
80
fuck all that "he gotta pay the bills" plea coppin
Dec 02nd 2006
54
dope ad, nice flow, nicer beat, what else
Dec 02nd 2006
55
lasjfos aldjfkasjl kdfjls jadf in the hood
Dec 02nd 2006
56
Makes me want another Common album..
Dec 02nd 2006
57
Common sold out. It's about time!
Dec 02nd 2006
58
This entire thread is OFFENSIVELY American...
Dec 03rd 2006
60
Extremely Cornball
Dec 03rd 2006
61
"Peace, love and Gap" worse than MJ changing Billie Jean
Dec 05th 2006
69
RE: Extremely Cornball
Dec 16th 2006
84
ya'll weren't this mad when LL spit for gap
Dec 03rd 2006
62
I'm not mad at Common for doing the ad...
Dec 03rd 2006
63
After watching this for the upteeth time
Dec 03rd 2006
64
RE: After watching this for the upteeth time
Dec 05th 2006
67
Nothing wrong with it, it just reminds me that this business is commerce
Dec 06th 2006
70
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 05th 2006
68
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 06th 2006
71
the "Dave Cha-pipple" mispronunciation irks me everytime
Dec 07th 2006
73
its a champagne thang.
Dec 08th 2006
76
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 07th 2006
74
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 08th 2006
75
      RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 13th 2006
77
           RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 14th 2006
79
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 14th 2006
78
RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???
Dec 16th 2006
81
oversaturation
Dec 16th 2006
83
to all hating...
Dec 17th 2006
85
Gap ads spur customer interest, but what of sales? (swipe)
Dec 17th 2006
86

zigbfree
Member since Sep 11th 2002
5447 posts
Sat Nov-18-06 08:36 PM

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1. "I thought he flowed nice...as always"
In response to Reply # 0


  

          

_____________________________
http://bcplanningblog.blogspot.com/
A Blog about Urban Culture and City Planning

  

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ppg_2311
Member since Jun 26th 2002
1978 posts
Sat Nov-18-06 09:14 PM

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2. "RE: Fresh as usual, good look for hip-hop. 'Need more exposure."
In response to Reply # 0


  

          

The more Common and other true lyricists get mainstream and commercial appeal (that's right I said it), the better for hip-hop. We need more and more real life posterboys for the artform.

BTW Com gets props for finding a way to work his "Love Movement" lyrics into the ad !



Ukuzala kukuzolula

  

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THETZA777
Member since Apr 07th 2005
328 posts
Sat Nov-18-06 10:26 PM

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5. "RE: Fresh as usual, good look for hip-hop. 'Need more exposure."
In response to Reply # 2


  

          

I agree.

"Nuff respect to the projects, I'm ghost One Love"-Nas
777
http://www.myspace.com/streetcinema

  

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Lovebug
Member since Oct 28th 2003
58 posts
Sat Nov-18-06 09:20 PM

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3. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


  

          

for gap to recongize true hip hop means tha world has hope as well,
i thought it was chillin

  

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THETZA777
Member since Apr 07th 2005
328 posts
Sat Nov-18-06 10:26 PM

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4. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 3


  

          

I like what you said. Real Talk

"Nuff respect to the projects, I'm ghost One Love"-Nas
777
http://www.myspace.com/streetcinema

  

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Street Disciple
Member since Nov 04th 2005
711 posts
Sat Nov-18-06 11:45 PM

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6. "True."
In response to Reply # 3


  

          

I woulda preferred if he came a bit slower though, unfamiliar heads to the genre ain't hearin him.

www.myspace.com/jayehlmusic

  

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Airbreed
Charter member
29320 posts
Sun Nov-19-06 01:08 AM

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7. "I love it."
In response to Reply # 0
Sun Nov-19-06 01:09 AM by Airbreed

  

          

the track is fuckin sick.

  

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kicksnarehats
Member since Jul 15th 2005
903 posts
Sun Nov-19-06 03:29 AM

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8. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


  

          

Just saw it half an hour ago, awsome as fuck, im so stoked on it, big ups to comm.

"Perfection is not attained when you can't add anymore, perfection is attained when you can't take anymore away."

www.nickbrandeauphoto.com
www.lightstalkers.org/nickbrandeau

  

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J_Bear29
Member since Dec 02nd 2002
919 posts
Sun Nov-19-06 07:01 PM

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9. "Will.I.Am produced the track"
In response to Reply # 0


  

          

I work for Old Nvy (part of Gap inc.) and I was reading about it on GapWeb. They're pretty psyched about having Common on board for ads.

Most people die with their music still locked up inside them.
-- Benjamin Disraeli

www.myspace.com/alma_29

  

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ClassyAndy
Member since Apr 14th 2006
48 posts
Mon Nov-20-06 01:56 PM

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10. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


          

LMAO at "peace, love and gap." and com actually acting like that ish means something! come on

other than that glaringly wack nonsense...good beat...

i'm out...PEACE LOVE AND GAP Y'ALL

The Classiest Site
Where Class is Never Compromised

  

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bones
Member since May 22nd 2002
861 posts
Mon Nov-20-06 09:35 PM

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16. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 10


          

just more Mcdonilization of hip hop. but im glad Com is makin money, i'd rather have him rappin then jeezy...


-------------------------------------------------------------------------
The Music http://www.myspace.com/blyrikal
The Business, Let me sell your mixtapes!
http://www.myspace.com/mixtapesareus

My name is in the middle of
equality~ Talib Kweli

  

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ClassyAndy
Member since Apr 14th 2006
48 posts
Tue Nov-21-06 03:38 PM

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24. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 16


          

i'm all about common exposure and at this point in my life am mature enough to understand doing ads...mike jordan did it...nobody cared...so it's cool to actually see something i like during a timeout in a game...but...

peace love and gap is embarrassing for someone like common to say...let's be serious...and i would like to hear any good argument as to why that's not wack, cause i don't think it's possible!

i'm out...peace love and gap

The Classiest Site
Where Class is Never Compromised

  

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froTIZelfashizel
Member since Nov 11th 2005
38 posts
Mon Nov-20-06 03:23 PM

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11. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


  

          

I thought it was kinda hot...I use to work for Gap and usually their ads are pretty wack...

  

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Dee Brod
Member since Nov 07th 2005
29 posts
Mon Nov-20-06 03:45 PM

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12. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 11


  

          

Peace, Love, and GAP? That just makes me angry. Gap doesn't care about peace or love - only Gap, if they did they wouldn't be making such use of 3rd world children like they do. I know I can't blame them for the existance of sweatshops, but when their ad campaign is about peace and love thats when they are lying to all of us.


I love Comm and he is in my mind a true hip hop artist, but come on - GAP?????

___________________________________________

  

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StranjTrax
Member since Jun 26th 2005
434 posts
Thu Nov-30-06 12:40 PM

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41. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 12


  

          

it aint like dude said "...peace, love, NOW GO RAPE A B**CH!!!!!" - just be glad dude is getting his. He aint hurtin nobody...who do you prefer he do an ad for?

  

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biscuit
Charter member
8682 posts
Thu Nov-30-06 10:26 PM

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47. "That shit is sacred to people...like your parents maybe..."
In response to Reply # 41


  

          

Next up: Jesus Christ GAP commercials.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*Effasig*

  

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Khalil19
Charter member
6822 posts
Mon Nov-20-06 04:27 PM

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13. "I was shocked..."
In response to Reply # 0


  

          

Someone at the Gap really made my day with that one. I hope he made a lot of dough off of that commercial!!!


You don't impress me!!

  

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EP
Member since Nov 20th 2006
1 posts
Mon Nov-20-06 08:40 PM

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14. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


          

When i saw the commercial I was disgusted, and I thought I would find similar ideas on this website. I love com, and most of the stuff he does, resurrection is one of the best hiphop CDs ever, and those ads he did promoting aids awareness were really great, but GAP, thats a joke. I don't want to be a hater, but I have to say common is just selling out to a big company that probably paid him a ton of money to do this, and I dont no how people could be supporting his decistion to do ads for gap. I still have respect for him, but hearing him talk about the death of hiphop, "I Used to Love H.E.R.", and then to see that commercial is really disappointing. I still love Com, but Come on.

“Stressin how harcore and real she is / She was really the realest before she got into showbiz.” Common- I Used to love H.E.R.

  

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sectachrome
Member since May 19th 2005
260 posts
Mon Nov-20-06 09:15 PM

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15. "log off"
In response to Reply # 14
Mon Nov-20-06 09:18 PM by sectachrome

  

          

Hes wack because hes doing a commercial for a big company? Shut up. Are you the type that stops listening to your favorite shit just because it starts to get played on MTV? You should be happy that real hip hop is finally getting exposure and that Comm is getting money for it.

And complaining about the "Peace love and Gap"? Yeah, it has Commmon in it, but its still a fucking AD! What do you expect? Why do you care? You know peace love and gap isnt something he is really passionate about. Hes getting paid to sell a product. Let him get that money. When he starts rhyming about how tight the gap is on his album then you can get mad.

The commercial is dope. Major props to Comm.

  

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Iz
Member since Dec 16th 2006
12 posts
Sat Dec-16-06 06:20 PM

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82. "RE: log off"
In response to Reply # 15
Sat Dec-16-06 06:22 PM by Iz

  

          

lol

There's some truth to that.

http://izmusic.4mg.com

  

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prophet j
Member since Aug 22nd 2002
10109 posts
Mon Nov-20-06 10:03 PM

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17. "Wasted first post"
In response to Reply # 14


  

          



- - - - -

jy
1974-2006

peace & love

  

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RaFromQueens
Member since Apr 18th 2006
19528 posts
Tue Nov-21-06 07:28 AM

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22. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 14


  

          


>“Stressin how harcore and real she is / She was really the
>realest before she got into showbiz.” Common- I Used to love
>H.E.R.

Mmmmmmm........

  

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Khalil19
Charter member
6822 posts
Tue Nov-21-06 02:35 PM

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23. "I don't know where to start with you...."
In response to Reply # 14


  

          

I won't even rip into you because it's obvious that you're someone who says shit without completely thinking.

This is Common fool. Not some RAPPER, but an emcee who has ALWAYS stayed true to the art. Check the cadenece and the 1s & 2s to his flow.

I'm done...I'm not wasting anymore finger strokes on your wack ass.







You don't impress me!!

  

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Depiktion
Member since Jun 27th 2003
449 posts
Fri Dec-01-06 12:31 PM

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51. "RE: I don't know where to start with you...."
In response to Reply # 23


          

>I'm done...I'm not wasting anymore finger strokes on your wack
>ass.

---------------------------------

"To give anything less than your best is to sacrifice the gift."

  

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edjamuckation
Member since Nov 07th 2005
18 posts
Fri Nov-24-06 03:06 PM

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35. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 14


  

          

you talk like resurrection was the last joint he put out..

and if you finished that lyric, things might make a bit more sense to you

http://www.myspace.com/edjamuckation

  

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V.I.P
Member since Jun 18th 2005
253 posts
Mon Nov-20-06 11:15 PM

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18. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


  

          

i love Common! the commercial was great. i was awestruck when i 1st saw it. i love the colors 2. very radiant!
!V.I.P!

  

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PungeePyPy
Member since Jul 09th 2006
9386 posts
Tue Nov-21-06 12:06 AM

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19. "who cares"
In response to Reply # 0


  

          

n/m

  

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babyswipes
Charter member
107 posts
Tue Nov-21-06 01:46 AM

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20. "WHAT DOES ERYKAH THINK?"
In response to Reply # 0
Tue Nov-21-06 01:48 AM by babyswipes

  

          

Common is my favourite MC ever and when I saw the ad for GAP - I was a bit surprised to see Common rappin with GAP clad dancers and dj (where was DJ Dummy?)in the background.

I think the ad itself, as an ad, is pretty cool. The song is pretty good too.

The idea of Com doing an ad for the Gap is the part I'm not so sure about. I can only really form an opinion on it if I knew how Common felt about GAP products, practices, and the company itself. I'm guessing now that this is a company and product that he supports and obviously endorses - and in turn would encourage others to support as well. And if that is the case, then good for him.

It won't make me shop there though.

But I would really like to hear from Com as to WHY he did the ad?

Also, I would like to know what ERYKAH thinks of this ad? After all, wasn't she the one who had him dressin crazy, eatin veggies and wearin shirts extra medium?

Peace.

J.

"There is no need for temples, no need for complicated philosophies. My brain and my heart are my temples; my philosophy is kindness."
-Dalai Lama

  

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kanino
Member since May 02nd 2006
3657 posts
Tue Nov-21-06 07:18 AM

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21. "I'ma get me some gear from GAP now."
In response to Reply # 0


  

          

But I still refuse to get tight pants.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

http://twitter.com/sun_dalo
xbl: s/n

  

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angiebabe3679
Member since Jun 24th 2005
13675 posts
Tue Nov-21-06 04:11 PM

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25. "Ummm...He look fine as hell is what I think..."
In response to Reply # 0


          

Those colors look nice on him...

I havent really paid attention to whats going on in the background or what he is saying...

====

"Cat's on here making blog posts
about not getting any pussy and
talking about not using washcloths
and too dumb to see the correlation"

  

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PungeePyPy
Member since Jul 09th 2006
9386 posts
Wed Nov-22-06 12:06 AM

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30. "lol"
In response to Reply # 25


  

          

you and 99% of the other girls on here.

  

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angiebabe3679
Member since Jun 24th 2005
13675 posts
Wed Nov-22-06 11:41 AM

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31. "I can..."
In response to Reply # 30


          

watch it on mute and still be REALLy happy...lol...

====

"Cat's on here making blog posts
about not getting any pussy and
talking about not using washcloths
and too dumb to see the correlation"

  

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EAS
Charter member
1620 posts
Tue Nov-21-06 06:48 PM

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26. "Loved it!!!!!!!!"
In response to Reply # 0


  

          

My head starts nodding every time it comes on...and I especially like the fact that it has been on steady rotation. For a commercial, his rhyme was tight. Hope more success keeps coming his way.

  

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legendary9
Member since Jul 30th 2003
2096 posts
Tue Nov-21-06 09:37 PM

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27. "i like it"
In response to Reply # 0


  

          

good to see common getting exposure.

  

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gumz
Member since Jan 09th 2005
20118 posts
Tue Nov-21-06 09:56 PM

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28. "RE: i like it"
In response to Reply # 27


  

          

why's everybody still frontin' like common is this unknown artist...he's pretty damn famous now. i dont think people could miss him in that white ass suit at last year's grammy's. anyway, ill just repeat what i said on the previous post about this, the flow was tight and i like the beat. sounds like he's doing alot of work with will.

anyway, i just thought it was corny how he had to keep saying gap in the rhyme, ruined it for me. it was ok the first time when he just slipped it in, still kinda wack but, the whole love peace and gap pretty much disgusted me. i dont care what company he's doin ads for, its not like com wouldnt actually wear some of that stuff anyway (maybe not electric circus com but g.o.o.d. music com looks like a gap/banana republic ad anyway, for better or for worse, you be the judge).

anyway, plenty of artists have done ads like this, doin a guitar solo, spittin a freestyle, singing some harmonic whateverness and not had to throw in the product name. i just prefer having the illusion that the rhyme wasn't written specifically for this. if somebody came to me and said to write a rhyme about the gap i wouldnt be able to do it, but if someone told me to spit a hot 16 on camera i'd be down. my rhyme would still be my rhyme, it would just happen to be on that commercial, feel me? i never minded artists doin ads and stuff but to me it gets corny when they alter their art for the ad or company in question. take the check, do your thing, but be you while doing it. what da hell does the gap have to do with peace and love? can i really take com serious now anytime he talks about peace and love (which is all the time) or should i just assume he's eluding to a new sale at the gap?

p.s: how is this any better than that nonsense McD's tried to pull?

  

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SONJEVITY
Member since Nov 07th 2003
4478 posts
Tue Nov-21-06 11:00 PM

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29. "It was good seeing his daughter in it with him..."
In response to Reply # 0


  

          

overall, I think it's a good ad.

Dope lyrics, dope beat, nice color combinations

it was tight

---------------------------------------
"We're not weeell...and we cain't teeell" (c) Badu

http://www.myspace.com/sonjevitysgroove

  

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buttersoul
Member since Mar 04th 2003
12457 posts
Wed Nov-22-06 05:22 PM

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32. "TIGHT COMMERCIALIZATION OF HIP HOP"
In response to Reply # 0


  

          

finally some good advertising use of the not-your-every-day-BET mc.

  

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doktakra_kings2000
Member since Nov 22nd 2006
1 posts
Wed Nov-22-06 05:39 PM

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33. "Honestly"
In response to Reply # 32


  

          

I was surprised when I saw subway ads in the city with Common among a bunch of other celebs...so the commercial is not really a shocker in that sense. I think it's dope -- I won't go out and buy GAP clothes, but it's cool.

But I think someone on another post had a good point: would anyone be pissed off if they saw him in an ad for a more urban brand? I mean, which part is worse, that he's doing ads at all or just that it's for the GAP? Those are two different things.

And by the way, Comm is becoming a recognizable celebrity now, with the success of "Be" and a role in that new movie. So anyone thinking this is 1994 and he's still in his underground "Resurrection" state, needs to realize that he's continuing to grow as an artist and a person...maybe we should not judge him for that. Also, as far as I know, this is his first national commercial (not PSA), and I would think that he's had other opportunities in the past few years at least -- there must be a reason he chose to do this one that's not just about the money. If he wears GAP clothes and likes the brand, I got no problem with that.

---------------

"One Day It'll All Make Sense" - Common

  

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buttersoul
Member since Mar 04th 2003
12457 posts
Wed Nov-22-06 05:59 PM

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34. "I hear ya..."
In response to Reply # 33


  

          

I wouldn't say he's underground but he's still on an alternative level. You didn't see Com dropping a lot of videos off of BE getting heavy rotation like some other mainstream hip hop artist was my point.

I'm cool with him doing the ad for GAP. Actually I think it's good exposure to other types of folks rather than being limited by an "urban" label that would limit exposure.

Shit I'd rather GAP vs. Coke or Pepsi anyday.

I already buy Gap jeans (only ones tht fit me right) so I can appreciate a company I ppatronize on occasion reflecting my demographic. Acknoledgement is a good thing and definately ads to m support of their product.

whatever works!

**What people think of me is none of my business." ~O.Winfrey**
http://afeni.com
http://myspace.com/afeni

  

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Sinse Smoka
Member since Nov 29th 2005
555 posts
Thu Nov-30-06 08:17 PM

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45. "RE: Honestly"
In response to Reply # 33


  

          

Anyone thinking this is 1994 & he's still in his Resurrection period hasn't been listening to his albums lately. That's my opinion, his shit is carebear now, warm & soft

  

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JFK
Member since Apr 19th 2005
300 posts
Sat Nov-25-06 10:15 AM

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36. "corny"
In response to Reply # 0


  

          

just like his aids commercials

  

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hope
Charter member
1030 posts
Sun Nov-26-06 05:14 PM

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37. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


  

          

I don't think that dude wears Gap, other than that I don't have a problem with the commercials.

  

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autonocycle
Member since Nov 24th 2006
1 posts
Sun Nov-26-06 05:48 PM

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38. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


          

Considering the Gap's reputation as a corporation... go to: http://www.knowmore.org/index.php/Gap%2C_Inc. I cant understand why anyone would be excited to see an art form they love used to build up the image of a company that quite frankly, has a dispicable track record in terms of sweat shop labor, environmental violations, etc. So, to answer your question, "what do I think of common's gap ad ?" I suppose I wonder what it is that Common stands for. And, lets say we agree that he is a worthy ambassador for the "hip-hop" world...what does that say about the art form as a whole? I dont believe that Common, or Will I Am (if I am not mistaken he produced the video, correct?) are oblivious to the business practices of the gap, and if they are ignorance is no excuse. I am under the impression that "hip hop" has to do with community, understanding of self and the world around you, your place in it, and not to mention personal responsibily. In the end, If this commercial looks like "good exposure" or an accurate representation of something you enjoy; I suggest doing some research and start holding the artists accountable for what they do and who signs thier paychecks.

Thanks... sorry for the long-winded post.
Autonocycle

  

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SwampiestOfBalls
Charter member
1150 posts
Thu Nov-30-06 12:29 PM

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40. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 38


          

its commonlicious....comm common licious


>Considering the Gap's reputation as a corporation... go to:
>http://www.knowmore.org/index.php/Gap%2C_Inc. I cant
>understand why anyone would be excited to see an art form they
>love used to build up the image of a company that quite
>frankly, has a dispicable track record in terms of sweat shop
>labor, environmental violations, etc. So, to answer your
>question, "what do I think of common's gap ad ?" I suppose I
>wonder what it is that Common stands for. And, lets say we
>agree that he is a worthy ambassador for the "hip-hop"
>world...what does that say about the art form as a whole? I
>dont believe that Common, or Will I Am (if I am not mistaken
>he produced the video, correct?) are oblivious to the business
>practices of the gap, and if they are ignorance is no excuse.
>I am under the impression that "hip hop" has to do with
>community, understanding of self and the world around you,
>your place in it, and not to mention personal responsibily. In
>the end, If this commercial looks like "good exposure" or an
>accurate representation of something you enjoy; I suggest
>doing some research and start holding the artists accountable
>for what they do and who signs thier paychecks.
>
>Thanks... sorry for the long-winded post.
>Autonocycle

  

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biscuit
Charter member
8682 posts
Thu Nov-30-06 10:28 PM

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48. "preach!"
In response to Reply # 38


  

          

somebody GETS it.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*Effasig*

  

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Pinko_Panther
Member since Dec 11th 2002
11808 posts
Sun Dec-03-06 12:44 AM

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59. "Well said and summarized... I agree wholeheartedly."
In response to Reply # 38


  

          

********************************************
"If you think you're too small to make a difference, try sleeping in a closed room with a mosquito."

  

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Killa4luv
Member since Dec 04th 2006
2 posts
Mon Dec-04-06 03:59 PM

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65. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 38


          

>Considering the Gap's reputation as a corporation... go to:
>http://www.knowmore.org/index.php/Gap%2C_Inc. I cant
>understand why anyone would be excited to see an art form they
>love used to build up the image of a company that quite
>frankly, has a dispicable track record in terms of sweat shop
>labor, environmental violations, etc. So, to answer your
>question, "what do I think of common's gap ad ?" I suppose I
>wonder what it is that Common stands for. And, lets say we
>agree that he is a worthy ambassador for the "hip-hop"
>world...what does that say about the art form as a whole? I
>dont believe that Common, or Will I Am (if I am not mistaken
>he produced the video, correct?) are oblivious to the business
>practices of the gap, and if they are ignorance is no excuse.
>I am under the impression that "hip hop" has to do with
>community, understanding of self and the world around you,
>your place in it, and not to mention personal responsibily. In
>the end, If this commercial looks like "good exposure" or an
>accurate representation of something you enjoy; I suggest
>doing some research and start holding the artists accountable
>for what they do and who signs thier paychecks.
>
>Thanks... sorry for the long-winded post.
>Autonocycle


You are 100% correct. It is actually amazing to me how so many on this site, have no qualms with someone who is supposed to be a 'consioucs' artist doing an ad with a company that is one of the more egregious violators of everything that conscious artists and their fans allegedly hold dear. Lets not pretend that we are rooting for some underdog guy who is struggling to get by. Does the fact that an artist you like is making money justify whatever he does to make money? I mean, this is actually the Gap were talking about, they have 20+ years in the game, and have a track record that is POOR! This is the same as the Mos Def commerical with Nike. Where are their pricinples, and when is the fact that somebidy pushed a fat check in front of you, not enough to betray what you stand for? Or maybe these guys don't really stand for that much.

  

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DRUMMANIZER
Member since Aug 22nd 2002
197 posts
Mon Dec-04-06 06:15 PM

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66. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 38


          

Didn't you get it from reading all these posts? Hip-hop stands for getting yours no matter how you do it. Be used like a puppet to make Gap seem hip, with actual good music at least. Sell your art to whoever pays the most for it, no matter what it stands for. It's all good to everyone here. It's not like I'm boycotting Common either, but I think this was a shitty move on his part.

MONTREAL BEATS ALL

  

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boogablue
Member since Nov 26th 2006
2 posts
Sun Nov-26-06 08:31 PM

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39. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


          

It's COM, Man!!!
What do you think?!!!?!!

  

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whatisinaname
Member since Jan 11th 2005
390 posts
Thu Nov-30-06 05:54 PM

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42. "Under the Mistletoe?"
In response to Reply # 0


          

I was feeling the Common Gap Ad because I loves me some Common....but that was until I recently listened closely to the words and heard him say something about a Mistletoe.

Now I may be reading too much into this but isn't Common a Muslim? And if he is a Muslim, why is he pushing Xmas on the public?

Other than that, I love looking at and listening to Common wherever I can catch him.

  

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Super_Kweli
Member since Sep 29th 2006
148 posts
Thu Nov-30-06 07:41 PM

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43. "RE: Under the Mistletoe?"
In response to Reply # 42


  

          

lol at people mad Common is rapping about Gap in a Gap advertisment. What did you think he was gonna do rap about? This is easily the tightest ad on tv right now, we should be happy that one of the best to do it is getting more exposure. Its a pretty tight song anyways Will.i.am. keeps growing on me little by little, im ashamed that i kind of like that new Fergie song, the beat is bannanas. And whats the big deal about the peace, love, and gap line?

  

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Sinse Smoka
Member since Nov 29th 2005
555 posts
Thu Nov-30-06 08:13 PM

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44. ""Peace, Love & Gap" is the corniest shit I've ever heard"
In response to Reply # 0


  

          

I feel like Common's a fucking joke these days. & I even liked that Coke commercial but it's all so outta hand nowadays. This is why Okayplayer posters NEED to hate despite the complaints. Motherfuckers gotta not be pussy & call it like it is, say shit is wack when it's wack & fuck all the hero worship bullshit whether artists promote it or not. Because when people stop being critical & applaud every move, formerly good rappers start popping up on tv talkin about peace love and Gap

  

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biscuit
Charter member
8682 posts
Thu Nov-30-06 10:24 PM

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46. "Fuck it!"
In response to Reply # 0


  

          

Peace, love and The Gap? Corporate bullshit at it's finest. Who the fuck are they co-opting the motto for an anti-war movement?

Com sounds good, but fuck him for that.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*Effasig*

  

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GiantShortee
Member since Aug 24th 2002
268 posts
Thu Dec-07-06 12:06 AM

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72. "RE: I Agree..."
In response to Reply # 46


          

I think it's very corny...peace, love & Gap.

But we are talking about familiarizing consumers to the brand. It's an easy phrase for simple people who aren't thinking about anything when they are watching commercials.

Also, alot of corporations are portraying themselves as humanitarians. Starbucks is a good example - their whole appeal gives you this feeling that they give so much to the community and other countries....it's a great feeling (even though it may not be as true as it appears). Sorry to say, Americans like to feel good...if we feel good, we are better consumers.


  

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Whatever Nevermind
Member since Jul 06th 2005
1985 posts
Thu Nov-30-06 11:49 PM

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49. "He's gone crazy."
In response to Reply # 0


          

That rap bullshit...

______________________________
-INSERT SOMETHING CATCHY HERE-

  

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SwampiestOfBalls
Charter member
1150 posts
Fri Dec-01-06 07:42 AM

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50. "RE: He's gone crazy."
In response to Reply # 49


          

dude hasnt gone crazy.....

when your "underground" it is easy to have ideals, and come off
righteous.....dude had big time money offered to him to do a commercial for gap and he took the money and ran....

i understand dude has a family to look to set up....but when you do that at by trying to associate a company who is notorious for exploiting people with their sweatshop practices with "peace and love" of all things....you are setting your family up with money not only at the expense of the people working the sweatshops and their families but also at the expense of people right here in the US who are losing their jobs to these sweatshops....

but hey if common can rest his head at night knowing that then thats cool...i aint trying to judge....i will just go back to downloading his music and not attending any concerts he is involved with

up next the common GLADD commercial, and the common "interacial dating commercial.......

  

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jamesL
Member since Nov 20th 2005
1377 posts
Fri Dec-01-06 02:01 PM

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53. "Gay and Lesbian Association of Doctors and Dentists?"
In response to Reply # 50


          

what?

  

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jamesL
Member since Nov 20th 2005
1377 posts
Fri Dec-01-06 01:58 PM

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52. "if you ask bill hicks (RIP)"
In response to Reply # 0


          

he's off the artistic roll call. not sure if i have such a zero tolerance policy as bill hicks, cause i personally don't have the clout, but there's some truth to it.

  

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Sinse Smoka
Member since Nov 29th 2005
555 posts
Sat Dec-16-06 04:00 AM

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80. "oh I slept on this post"
In response to Reply # 52


  

          

absolutely, I agree. & Bill Hicks is the shit

"The Trilateral Commision we dissin
Tellin citizens be straight, but like snakes they hissin" - Q-Tip

  

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Scrapluv
Charter member
14806 posts
Sat Dec-02-06 03:22 AM

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54. "fuck all that "he gotta pay the bills" plea coppin"
In response to Reply # 0


  

          

I like gap jeans

I like common

I think the ad is dope, especially for a gap ad

  

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Iltigo
Charter member
8609 posts
Sat Dec-02-06 10:03 AM

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55. "dope ad, nice flow, nicer beat, what else"
In response to Reply # 0


  

          

i don't want to buy anything from the gap sicne they discontinued my worker cut jeans...but com was dope

  

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58impala
Member since Nov 08th 2004
16633 posts
Sat Dec-02-06 10:45 AM

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56. "lasjfos aldjfkasjl kdfjls jadf in the hood"
In response to Reply # 0


  

          

adfasjfkj akkdfhak fklajsd fajsdf in the hood
l alksd flaksj dfalsdjf alsdf in the hood
asdlfkjalsdkfas sfidas df in the hood
gap is the shit in the hood

yeay, i like common, and dont care if he does some commericals but if you going to rap for an ad, put little bit more effort into it

  

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Master Thespian
Member since Mar 25th 2003
614 posts
Sat Dec-02-06 06:33 PM

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57. "Makes me want another Common album.."
In response to Reply # 0
Sat Dec-02-06 06:33 PM by Master Thespian

          

...Not because the commercial was that hot or anything. It just reminded me that I REALLY want another Common album. BADLY.

  

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Yadgyu
Member since May 31st 2006
8856 posts
Sat Dec-02-06 06:43 PM

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58. "Common sold out. It's about time!"
In response to Reply # 0


  

          

Evrybody else is selling out. Thanks for joining us.

----
----
----
----
----

GET ON MY LEVEL!

  

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Pinko_Panther
Member since Dec 11th 2002
11808 posts
Sun Dec-03-06 12:46 AM

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60. "This entire thread is OFFENSIVELY American..."
In response to Reply # 0


  

          

absolutely reeks of the shit.

********************************************
"If you think you're too small to make a difference, try sleeping in a closed room with a mosquito."

  

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Buddy_Gilapagos
Charter member
45353 posts
Sun Dec-03-06 09:21 AM

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61. "Extremely Cornball"
In response to Reply # 0


  

          

There is nothing inherently wrong with an MC doing commericials. I have always love the Common Jordan adds. But this Gap ad blows for two reasons

1.) Its extremely Corny. If you love it, I bet you and me became Common Fans at two different points in his career.

2.) THey have tailored his message. Like I said, there is nothing wrong with doing a commercial and in the psat his commercials have been tasteful because its usually him doing his thing and then they throw a coca-cola label or Nike Label on the end of the commercial so people will make the association. However in this instance he is really shilling for the product and tailoring his message with "Peace, Love, and GAP"? C'mon.

I can't respect the opinion of those who love the ad. I ain't mad at him for doing because its honest work, but lets not pretend like the ish is dope.

  

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j_riv
Member since Apr 22nd 2005
265 posts
Tue Dec-05-06 10:34 PM

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69. ""Peace, love and Gap" worse than MJ changing Billie Jean"
In response to Reply # 61


          

^^^ and Post 28 nailed this.

He took his core message and sold ad space on it.

  

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Iz
Member since Dec 16th 2006
12 posts
Sat Dec-16-06 06:40 PM

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84. "RE: Extremely Cornball"
In response to Reply # 61
Sat Dec-16-06 06:52 PM by Iz

  

          

The beat was pretty hot. Everything else is funny.

http://izmusic.4mg.com

  

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teech
Member since Jan 12th 2004
1476 posts
Sun Dec-03-06 09:49 AM

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62. "ya'll weren't this mad when LL spit for gap"
In response to Reply # 0


  

          

or did you forget? He even put in a lil FUBU plug

Gap been trying to tap the Hip Hop community for a lil while now. Com is using his celebrity in the Gap ads, it ain't about Hip Hop.

Gap inc wants you to see how Com is putting his shit together (using Gap hoodies, hats, ties and khakis) and you go out and do the same thing. The music is secondary to them. Same reason you see Audrey Hepburn and Lenny Kravitz.

http://www.poorrighteousteech.com
Funky. Radical. Hip.

Follow me now: www.twitter.com/prteech

  

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prophet j
Member since Aug 22nd 2002
10109 posts
Sun Dec-03-06 11:43 AM

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63. "I'm not mad at Common for doing the ad..."
In response to Reply # 0


  

          

I just think it's a shame that rappers have to do these things to get a buck. Too bad we can't rely on music alone.

- - - - -

jy
1974-2006

peace & love

  

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Scrapluv
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Sun Dec-03-06 07:14 PM

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64. "After watching this for the upteeth time"
In response to Reply # 0


  

          

y'all muthafuckas are crazy as shit. this is a good ad.

I used to love h.e.r. it ain't, but I dont see shit wrong with this

  

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Super_Kweli
Member since Sep 29th 2006
148 posts
Tue Dec-05-06 07:58 PM

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67. "RE: After watching this for the upteeth time"
In response to Reply # 64


  

          

Why are you folks mad about seeing an artist you like on a commercial? Its not detracting from his music, Be went platinum and got great reviews plus he is dropping another album next year. And I would much rather see an ad with Common then Rick Ross or something. Im sayin, as long as hes not using gimmicks on his cd's, I dont and you shouldnt care that much. Besides the Gap Rap is way better than at least 50% of whats played on MTV right now and thats my honest opinion, that beat alone is tight i think. If you dont like it you dont like it but dont come with all this hate on Common for being on a GAP commercial. And dont you want artists you like to get more exposure?

  

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prophet j
Member since Aug 22nd 2002
10109 posts
Wed Dec-06-06 03:04 AM

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70. "Nothing wrong with it, it just reminds me that this business is commerce"
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first. art second.

not mad at com. he's gotta do what he's gotta do.

- - - - -

jy
1974-2006

peace & love

  

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Galactus
Member since Oct 30th 2003
44 posts
Tue Dec-05-06 10:18 PM

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68. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
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You guys just don't understand...

The revolution is about basketball - LOL!


coming in 2007 for the hip-hop restoration council project Zimbabwe Legit with all new tracks feat. guest appearances by hip-hop vets including the Jungle Brothers, YZ, Prince Po, Asheru and more...

===========================================
Zimbabwe Legit: House of Stone
a brand new album with guest appearances from YZ, Asheru, Prince Po,
Stic Man (Dead Prez), Vast Aire, Chubb Rock, Mike G (Jungle Bros)
and more. Available now!

"House of stone

  

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btNERD
Member since May 19th 2006
15 posts
Wed Dec-06-06 10:11 PM

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71. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
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Does anyone have a MP3 rip of the song?

  

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KennyFresh
Member since Mar 16th 2005
8361 posts
Thu Dec-07-06 02:02 AM

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73. "the "Dave Cha-pipple" mispronunciation irks me everytime"
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i like everything else though

www.bling47.com
www.bling47.com/store

  

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sweeneykovar
Member since Oct 26th 2004
10122 posts
Fri Dec-08-06 10:13 AM

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76. "its a champagne thang."
In response to Reply # 73


  

          

  

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1982
Member since Aug 23rd 2006
51 posts
Thu Dec-07-06 11:47 AM

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74. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
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*late pass*

"Gifted like Christmas, so I love to rap" is my favorite line! The ad is cool. I think alot of people on here are over thinking with the whole selling out to commercialism speech. It is what it is...he gotta do something to feed his daughter. A smart business person would have their hands in more than one stream of income, and this ad is another stream for Com! More power to him!

On another note, I wish Gap would carry more than three pair of size 42 jeans for the people who REALLY need them, and not these lil punks who wanna walk around with their jeans to their knee caps! The cool jeans, not them basic jeans you can get at Wal-Mart either!


1

BE A DOER...NOT A ME TOOER!

  

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SuckaPunch
Member since Jan 25th 2005
72 posts
Fri Dec-08-06 10:04 AM

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75. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 74


  

          

Check it...

http://www.youtube.com/watch?v=CYRMdgPZbCE

I'm sure someone can find a way to rip that into an MP3...

  

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the root
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Wed Dec-13-06 10:46 PM

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77. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 75


  

          

"If revolution had a movie I'd be theme music"
err
"If the Gap had a commercial I'd be theme music"

it's not that i'm offended about doing a Gap commercial, I'm offended about COMMON doing a Gap commercial. I love Jay-Z, and if Jay-Z does it, all good, at least he's being consistent. The point is that the art is supposed to mean something, and reflect your views. True artists take their message seriously. So if Common preaches a message and gets us amped up about conscious issues, don't fucking sell out. If you're about being conscious, be conscious. If you're about making money, make money.

Principles are cool though, since when is it whack to critique big business/globalization?

Maybe I'd change if I had the opportunity, but I'd like to think that if I had enough to live comfortably (as I'm sure he does), I wouldn't put my name behind a company like the Gap.

Emotionally, seeing the same guy who said "monkeys dance around for MTV spots" do a GAP ad is mad whack. Maybe he can develop a hot lyrical argument for his movement in the game on his next album.

the imperfect is our paradise - wallace stevens

  

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Scrapluv
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Thu Dec-14-06 09:54 PM

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79. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 77


  

          

>"If revolution had a movie I'd be theme music"
>err
>"If the Gap had a commercial I'd be theme music"
>
>it's not that i'm offended about doing a Gap commercial, I'm
>offended about COMMON doing a Gap commercial. I love Jay-Z,
>and if Jay-Z does it, all good, at least he's being
>consistent. The point is that the art is supposed to mean
>something, and reflect your views. True artists take their
>message seriously. So if Common preaches a message and gets
>us amped up about conscious issues, don't fucking sell out.
>If you're about being conscious, be conscious. If you're
>about making money, make money.
>
>Principles are cool though, since when is it whack to critique
>big business/globalization?
>
>Maybe I'd change if I had the opportunity, but I'd like to
>think that if I had enough to live comfortably (as I'm sure he
>does), I wouldn't put my name behind a company like the Gap.
>
>Emotionally, seeing the same guy who said "monkeys dance
>around for MTV spots" do a GAP ad is mad whack. Maybe he can
>develop a hot lyrical argument for his movement in the game on
>his next album.

Dude, this is Common's 3rd commercial at least

Sprite
Coke
Gap

Get over it. It's not that serious really

  

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complete
Member since Apr 19th 2005
34 posts
Thu Dec-14-06 09:16 PM

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78. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 0


          

I thought Common came off real dope with the Gap ad. Honestly can't imagine Common comin off anything less music wise. Much respect to the Gap for supportin true hip-hop and Nike too for that matter.

Complete 3 w/Fort Nox www.myspace.com/fortnox3

  

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JTE
Member since Dec 07th 2006
5 posts
Sat Dec-16-06 04:30 AM

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81. "RE: WHAT DO YA'LL THINK OF THE COMMON GAP AD???"
In response to Reply # 78


          

bahahaha. good for common. this underground hip hop genre isnt underground at all, and im glad he's getting paid.

  

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Eric B Is Prez
Member since Nov 08th 2005
4974 posts
Sat Dec-16-06 06:24 PM

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83. "oversaturation"
In response to Reply # 0


  

          

I like it the first few times I saw it. Not I'm really sick of it.

_______________________________________________________________________________________

  

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ToneNice
Member since Aug 17th 2003
4468 posts
Sun Dec-17-06 09:53 AM

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85. "to all hating..."
In response to Reply # 0


          

Spend less time talking shit and more time figuring out how to get rich....

https://soundcloud.com/sirynot
ass the peas...

  

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gusto
Charter member
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Sun Dec-17-06 05:35 PM

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86. "Gap ads spur customer interest, but what of sales? (swipe)"
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http://news.yahoo.com/s/nm/20061217/bs_nm/gap_advertising_dc_1

NEW YORK (Reuters) - Gap's new hip-hop-infused TV ad has captured a lot of attention from the young crowd the struggling retailer hopes to attract to reverse its fortunes.

But financial analysts and advertising specialists say Gap's fashions clash with its advertising style, and its efforts have not yet generated a steady stream of shoppers.

Gap -- run by Gap Inc. (NYSE:GPS - news), which also owns the Banana Republic and Old Navy stores -- is in the midst of a much-needed image and merchandise change.

Though its ads featuring music, dance and celebrities have won acclaim for their inventiveness, store traffic is down as teens and young adults flock to trendier retailers Abercrombie & Fitch Co. (NYSE:ANF - news) and Aeropostale Inc. (NYSE:ARO - news), believing Gap jeans and sweaters are more appropriate for their parents.

Older shoppers, on the other hand, have been confused by Gap's focus on younger-styled apparel like skinny pants and the use of hip-hop music in ads, analysts and customers say.

Critics say promotions focus too much on single items and do not showcase what Gap has to offer. While celebrities like actress Helen Mirren and singer Seal wear hooded sweatshirts in its "Holiday in Your Hood" campaign, shoppers of any age still are not convinced the clothes are cool.

Arun Daniel, a consumer and retail analyst for ING Investment Management, described Gap's advertising as a "disaster."

"They do these very targeted ad campaigns where they get people in who buy the product and they don't buy anything else," he said. "They don't have the assortment that people are looking for."

Gap spokeswoman Erica Archambault disagreed, saying the skinny black pant promotion and the Product Red campaign, which focuses on red apparel and accessories and gives some sales proceeds to charity, had brought more people into its stores.

"We are seeing customers sticking around and buying from other categories," she said. "We have seen halo effects into our other product categories and we are encouraged by that."

Third-quarter profit dropped 11 percent and Gap Inc.'s same-store sales, a closely watched measure of stores open at least a year, have dropped for 10 straight months. Even in the hot shopping month of November, same-store sales at North American Gap-branded stores sagged 7 percent from a year ago.

Gap said its Project Red promotion brought people into stores early in October, but traffic for the month fell 7 percent on a year ago, after a 5 percent fall in September.

Still, Archambault described the "intangible benefits" of a well-received campaign as "invaluable."

"When you're building the strength of the brand and of the company, it's not about month to month," she said. "It's about the impact you're making and how it's resonating. We have positive signs that give us confidence we're on the right track."

ADVERTISING MISSTEPS?

In hopes of improving its image, Gap launched a new TV ad campaign this summer, while pressing its message on radio, outdoor signs and in print.

The company first rolled out a campaign about denim, and then another for skinny black pants, with TV ads featuring footage of the late actress and style icon, Audrey Hepburn.

Hooded sweatshirts then took the spotlight in the "Holiday in Your Hood" campaign, created by Laird+Partners and featuring model Claudia Schiffer and actress Diane Kruger.

A TV spot for the campaign features an original song by rapper and actor Common, and the holiday ads were among the top 10 TV favorites, a National Retail Federation survey found.

The hoodie worn by Common in the ad has sold out online and "is flying off shelves," according to Archambault.

But marketing experts say even with innovative, creatively strong advertising campaigns, the San Francisco-based retailer's brand problems cannot be solved overnight.

"You're assuming that just because they did this big campaign that people were going to pay attention," said Robert Passikoff, founder and president of Brand Keys Inc. "The issue is one of engagement with the brand. It's not a matter of awareness of the campaign or even liking the campaign."

For example, Kelly Collazos, a 15-year-old New Jersey high-school student, said she liked the music on the ad, but still skipped the store on a recent Christmas shopping trip.

"The music and the commercials are good but the styles, well, it's a Mom store," she said. "My aunts shop there."

..|.,

If you still don't know what Jade Typhoon is, click here:
http://jadetyphoon.blogspot.com/ (WS)

  

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