13. "RE: Because Black folks are getting the shortest end" In response to In response to 12
there's nothing wrong with marketing products to specific groups provided the products are safe, etc. my problem isn't marketing, but how and why we market...
there's a difference between "targeting" black conusmers and serviing black consumers. there's a difference between speaking to black consumers usually cultural cues and understanding cultural differences and simply manipulating people's identities for some perverse sense of corporate good.
as much as I hate the global monster that NIKE has become, i think they've been fairly respectful of black people as far as marketing and advertising goes. i haven't seen many "stereotypical" images come out of there lately... then again i could be missing something.
but again, marketing is fine; how most companies go about it isn't.