there's nothing wrong with marketing products to specific groups provided the products are safe, etc. my problem isn't marketing, but how and why we market...

there's a difference between "targeting" black conusmers and serviing black consumers. there's a difference between speaking to black consumers usually cultural cues and understanding cultural differences and simply manipulating people's identities for some perverse sense of corporate good.

as much as I hate the global monster that NIKE has become, i think they've been fairly respectful of black people as far as marketing and advertising goes. i haven't seen many "stereotypical" images come out of there lately... then again i could be missing something.

but again, marketing is fine; how most companies go about it isn't.