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>from this article: > >http://movie-critics.ew.com/2010/08/16/tales-of-the-box-office/ > >>Those who didn’t care for Scott Pilgrim vs. the World may be >chortling a bit about the fact that it came in fifth at the >box office. I would say that the movie, with its culty-cool >Ghost World– meets–Kick-Ass vibe, was never meant to be a huge >smash — that it was probably destined to find a culty-cool >audience, and therefore a limited one. Still, one could >reasonably ask: Given the generally excited reviews (including >mine), the whiz-bang marketing, and the sneaky appeal of stars >like Michael Cera and Jason Schwartzman, why didn’t Scott >Pilgrim find a bigger audience? Was it too clever for its own >good? Did it have too much kung fu fighting and not enough >bubbly confessional freshness? > >I think the answer is simpler, and something that we might, by >now, refer to as the Reality Bites principle: When a movie is >targeted, relentlessly, at what Joe Pesci in My Cousin Vinny >would call “the yutes,” and when the marketing attempts to >flatter those same yutes by telling them that the movie will >appeal to them because they’re the very sort of hipsters who >are too cool to be marketed to…well, that’s the single fastest >way to turn off a generation of moviegoers. Years after >Reality Bites was scorned, to a large degree, by the very >twentysomethings it was aimed at, it remains a terrific film, >one of the best of its kind, and Scott Pilgrim, I suspect, >will have a vibrant and influential pop cultural life long >after its opening-weekend box office mini-disgrace is >forgotten. It’s worth reminding ourselves that in the real >world, numbers matter…except when they don’t. > >_________________________________________________________________________ >http://www.youtube.com/user/punannydiaries > >http://thepunannydiaries.com > >also on Facebook
nice, I definitely agree with what was said there. props for referencing Ghost World and Reality Bites(a new favorite film of mine), and Joe Pesci's "yutes" i always loved that... I think I was a bit too naive in estimating this movie's appeal, but like Kick-Ass I think the marketing saturation and mangled marketing hurt as well. like this review and many others have said i think Scott Pilgrim's cultural impact will outweigh its box office numbers so its whatever __________ http://leswrite.com/
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