-DJ R-Tistic- Member since Nov 06th 2008 51986 posts
Mon Sep-18-17 12:19 PM
17. "I'm tasking RADIO to completely change their ways" In response to In response to 16
It really shifted in 2008-2009. I remember DJing parties for L.A. kids when Jerkin was the biggest thing ever...and they would literally request 50-60 songs I had NEVER ever ever heard of, from completely unknown artists that weren't on radio at all. Then, 6-9 months later, some of these songs eventually made it to radio, but they were old and played out to the kids by this point.
If you did the same party in the 90's, it woulda nearly been opposite....the kids woulda just been requesting radio songs. Even now, people who have NO idea how HS or college kids are assume that to DJ for them, you just play what's on radio...but that's the opposite of what they want.
The article here says it...kids don't find music from the radio. They find it online, and it becomes so big that radio is forced to play it, in hopes that the kids will listen, but it doesn't work that way anymore. Radio STILL goes off the damn "Top 40" format, meaning they keep the same exact 40 top songs in rotation, and base it off PPM to determine what stays in rotation and what exits.
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