9. "yup ppl complain about the matchups but it's a nice way for football" In response to Reply # 8
fans to get exposed to shitty teams they wouldn't watch on sunday basically it's no way to hate on thursday night football imo and if you're married or have friends those thursday night pub specials be hitting for something
26. "I'm looking at this from a straight ratings standpoint" In response to Reply # 25
and I just dont get it from CBS's side. You win a huge bid to get the games and you dont even have them exclusively?? Now, Im sure the NFL and CBS will not have any trouble makin the ad revenue they anticipate but the numbers will not be as big as they could be if they didnt show the game on NFLN the first 8 weeks.
33. "Showtime and CBS are the same company (business case swipe)" In response to Reply # 24
CBS is gaining the right to show football during the week where even though they will not reach everyone (some will watch on NFL Network), they will clean up in ratings for those that don't have NFLN and will win the night and advertising sales without having to create additional programming. It also keeps it away from their competitors.
34. "Having the game also on NFLN does NOTHING for CBS" In response to Reply # 33
Bringing inside the NFL over make sense because that will showcase Showtime, thus benefiting CBS. Of course CBS is going to win the night, that is not the issue here, the point is they would win BIGGER and drive prices up even more if EVERYONE that watches the game is watching on CBS.
If MNF was back to being on ABC there is no way they would simulcast on ESPN let alone a cable network they dont own.
40. "CBS has the potential ad revenue of $504 million...(swipe)" In response to Reply # 0
An average NFL game has 112 commercials per game. CBS can charge up to $500,000 for a 30 second commercial. CBS is broadcasting 9 Thursday night games. It is also a great lead in to any programming you want.
Heading into the fall season, his 20th at CBS and 33rd in the business, Moonves had been feeling more bullish than usual. After all, he and his CBS Sports chairman, Sean McManus, had negotiated a $275 million deal for the rights to Thursday Night Football, which not only would provide the ultimate launchpad for new series but also could generate a hefty $500,000 for 30-second spots.
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