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Subject: "did I miss this post?: Mastered for iTunes (swipe)" Previous topic | Next topic
Nodima
Member since Jul 30th 2008
14977 posts
Mon Mar-05-12 08:06 PM

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"did I miss this post?: Mastered for iTunes (swipe)"
Mon Mar-05-12 08:07 PM by Nodima

  

          

http://www.npr.org/blogs/therecord/2012/02/24/147379760/what-mastered-for-itunes-really-means?sc=fb&cc=fmp


In Apple's calculation, mastering a song or album "for iTunes" means that it'll sound better while remaining just as portable as the encoded files we're accustomed to packing by the thousands onto our phones and mobile devices. For Bob Ludwig, a mastering engineer who remastered Coldplay's latest album, Mylo Xyloto, for the new "Mastered for iTunes" store, this makes sense. "From a technical viewpoint, there are cases where the lossy 24-bit AAC file would be superior to the lossless CD," Ludwig wrote in an email. "I did an early demonstration for some engineer friends of mine and the difference between the 'Mastered for iTunes' file I created and the one that was ripped from a 16-bit CD was easily heard on the little speakers on my MacBook Pro."

(John) Vanderslice's studio doesn't do mastering, but as a musician, producer and studio owner, he hears many albums before and after the mastering process. "The idea of mastering is that you have the definitive high resolution product and you wilfully ignore every other variable downstream," he says, "whether it's compression codecs or speakers or whether someone's listening to it on earbuds."

The idea of mastering for a lesser format, Vanderslice says, is "completely insane. My first reaction was it would be like if you were a writer and you were told that you would have to re-edit your book for the dimwitted or the dyslexic."


~~~~~~~~~
"This is the streets, and I am the trap." © Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook

  

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Topic Outline
Subject Author Message Date ID
Good article. n/m
Mar 05th 2012
1
No it's not. This is a terrible idea.
Mar 05th 2012
2
      ^ Didn't even kinda read the article. n/m
Mar 06th 2012
4
thats fucking retarded
Mar 06th 2012
3
what's the ME?
Mar 06th 2012
5
The pan & scan analogy is brilliant.
Mar 06th 2012
6
The debasement of music continues
Mar 06th 2012
7
?
Mar 08th 2012
8

PuertoRicanJudo
Charter member
2963 posts
Mon Mar-05-12 08:59 PM

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1. "Good article. n/m"
In response to Reply # 0


          





"This is some BULLSHIT" (c) me at Central Booking

  

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Nopayne
Member since Jan 03rd 2003
52539 posts
Mon Mar-05-12 11:05 PM

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2. "No it's not. This is a terrible idea."
In response to Reply # 1


  

          

24/192 Music Downloads... and why they make no sense
http://people.xiph.org/~xiphmont/demo/neil-young.html

---
Love,
Nopayne

  

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dalecooper
Member since Apr 07th 2006
3164 posts
Tue Mar-06-12 10:32 AM

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4. "^ Didn't even kinda read the article. n/m"
In response to Reply # 2


  

          

--

  

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AlBundy
Member since May 27th 2002
9621 posts
Tue Mar-06-12 01:59 AM

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3. "thats fucking retarded"
In response to Reply # 0


  

          

Ludwig is an idiot. I guess if artist think they need a "mastered for itunes" file,
the ME remains relevant

-------------------------
“The other dude after me didn’t help my case. It was just like…crazy nigga factory going on.”
Dre makes no apologies for his own eccentricities. “I was young, and searching, trying to find myself,” he says. “Never did.”-- Andre B

  

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Nodima
Member since Jul 30th 2008
14977 posts
Tue Mar-06-12 12:05 PM

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5. "what's the ME?"
In response to Reply # 3


  

          


~~~~~~~~~
"This is the streets, and I am the trap." © Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook

  

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CaptNish
Member since Mar 09th 2004
14495 posts
Tue Mar-06-12 12:20 PM

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6. "The pan & scan analogy is brilliant."
In response to Reply # 0


  

          

.

_
Yo! That’s My Jawn: The Podcast - Available Now!
http://linktr.ee/yothatsmyjawn

  

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Errol Walton Barrow
Member since Jul 02nd 2002
6186 posts
Tue Mar-06-12 01:17 PM

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7. "The debasement of music continues"
In response to Reply # 0


  

          

the mix of the song doesn't even matter now. Hopefully when they start offering high quality files, it won't be at a premium price, but that all depends on who the demographic is that would demand such a thing when everyone else is streaming. Scared New World.

-------
http://adevotedappraisal.tumblr.com - Essays, reviews, short stories and free writes on music, film and life around us.

  

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bentagain
Member since Mar 19th 2008
16595 posts
Thu Mar-08-12 12:31 PM

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8. "?"
In response to Reply # 0


  

          

---------------------------------------------------------------

If you can't understand it without an explanation

you can't understand it with an explanation

  

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