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1. Meet with the client. Tell them you want to pick their brain for their Mission and Vision so that you can create a Creative Brief. What all this basically means is that you want to get a list of all their inspirational material, the vision of their company, and some semblance of the business model and target market. As the designer/programmer, this will allow you to get a glimpse of the design and functionality needed to get the job done. When you get that info which looks like this:
"I like websites like X." "I like colors like x, and x." "I am going for people in X age group." "I want the site to have x feel."
So you take that info and put it on a page and call it the creative brief, and you basically shift the verbiage around to present it as a blueprint to the project. Google creative brief for more articulation, I'm being really basic here.
2. Go on themeforest.com
Find a theme which fits the design and functionality criteria as closely as possible, but do not tell your client you are doing that. Most themes come with PSD's and design files. Once you pick a theme that you think is flexible enough to do the job and meet the clients design and business needs, customize the provided PSD's. Get the client's logo in there, change the fonts, colors, pictures, etc. Basically, just skin it with their company and make it as original as possible. That alone will eliminate a crap load of time because you are not starting from scratch.
Send the PSD and proudly display it as a focused solution you created to meet their needs, based on the creative brief, which they signed off on. They will always have feedback, but unless you dropped the ball somewhere, it won't be much. Let them know if they have design changes after this point, it will cost extra but that you are open to small tweaks.
3. Since you bought a theme, lets say a Wordpress/Woocommerce ones, your HTML structure and platform is already done for you. So, you basically tweak the theme, change the HTML/CSS where needed, to fit the altered design, and viola. You have created a professional solution, with all the functionality and design the client wants in a fraction of the time it would take to do it from scratch.
I build sites from scratch from time to time. All the designs I create are original and I actually put a lot of time into them, but I always buy templates to save time on the actual coding. Learn a HTML CSS / Responsive platform like Bootstrap 3 and build on Bootstrap 3 themes and you have your mobile base covered as well.
If I follow the above strategy, which I pretty much always do, I can turn an e-commerce site, that is fairly large in about 2 weeks to a month. Time is money in this business. You can get 5 clients but if you take 6 month's to get their work done, you're not making much. Cut corners by using what is already available to you. Spending $60 on a template and customizing it to get $3,500 is worth the cost over spending 2 month's doing it yourself.
>yourself? > >I'm very aware of the complexity of jobs like that, and am >able to do it all. but I'm really having a hard time having a >life outside of any of the larger projects that are being done >at he same time, ONLY, by me. > >it just doesn't seem smart.
Doing it from scratch on your own is not smart, I agree, unless its worth the money.
> >and that's cause it's not, right?
Work smart not hard holds true here. There are so many tools available out there. Honestly, check out lynda.com or treehouse web development as well for really amazing courses, and often they provide project files and literally do the work for you. I cut corners all the time, not because I'm lazy, but because like you said, you can't spend your entire life behind a screen.
~Experience is the currency of the soul.
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