how do you charge say:

http://www.bellebutters.com/

vs

http://www.kiehls.com/


for intensive purposes let's say they had the same number of products
but of course, kiehls website will generate MUCH MORE revenue than belle's

So what do you do?

It will take the same amount of effort to build either site
But what they will DO with the site is about a $50,000,000 difference