26. "I'm looking at this from a straight ratings standpoint" In response to In response to 25
and I just dont get it from CBS's side. You win a huge bid to get the games and you dont even have them exclusively?? Now, Im sure the NFL and CBS will not have any trouble makin the ad revenue they anticipate but the numbers will not be as big as they could be if they didnt show the game on NFLN the first 8 weeks.