Because it seemed to be completely stupid. Maybe it's just over my head.
-Why does the old lady have evil Little Shop of Horrors plants? -How can Tom Cruise drive a car right out off the assembly line and onto the freeway? -Why the hell does he need to cut his eyes out again? Especially when he uses those very same eyes to open the door to his office. -Why is everybody (old lady, Tim Blake Nelson, Skarsgaard, etc.) mugging like it is an SNL sketch?
I'd love to hear some satisfactory answers to these questions, but I maintain they do not exist.
This is one of the worst films I've ever seen (with a very, very good opening sequence).