since congolese rumba existed singers and bands have advertised for companies. they were (and still are) even paid and sponsored by rich families to have their names mentioned in songs and/or have dedication songs made for them.
while i had fally ipupa's album almost immediately after it dropped i didn't really feel it too tough at first. i was still in the midst of discovering the beauty of congolese music of the past. and just naturally given the climate of music all over the world the music now just doesn't compare most of the time.
but then you have to look at the innovation with in those constraints and see how the artists really inject themselves into the music and also the culture. no matter how digitized the music its always unquestionably congolese.
when i heard this skol ad (skol is beer company. ferre does ads for primus another beer company you'll see later) by fally ipupa that's when i came to certain realizations that. one being that congolese music is still top notch on the production end and in being innovative and fresh even when you can tell their are outside influences. that seems to be congo's specialty. anyway i'm glad i'm doing this blazed 'cause its just flowing at this point lol i hope the words are appreciated as much as the music.
the thing that caught my ear on this song is the part where the women sing a chorus. and they get on dudes who wear tight pants. me hating to see dudes in tight pants i had to love it lolol but yall be the judge.