With the buzz machine already in motion via the release of Detroit Tigers themed Eminem hats displaying "Champion" and each year of his album releases including 2013, I'm wondering which direction Em will go this time around.
Now, I know OKP hated Recovery but by all accounts, it was a smash hit that was definitely regarded as his "comeback" that Relapse was supposed to be. Packed full of mainstream radio hits, the obvious intention was to make sure that Eminem was more accessible to the masses and relevant in today's more pop friendly hip hop environment. It also showed a sharp change in direction from his typical pop star bashing, tongue and cheek lyrics to a more mature, older, Eminem.
So with his new album slated to drop in Q1 2013, will he try to follow the same game plan that Recovery followed? If so, can he equal or top the success that it achieved? It's been rumoured that he intends on working mostly with Dre this time around. Being that he had always been the one that pushed him in the Slim Shady direction, will Eminem instead fall back to old tricks?
This could also quite possibly be his last album so that might influence what direction he chooses to go in and dictate what he wants to accomplish before hanging up the mic.