Brilliantly played the gangster/pimp/weed aficionado role early in his career. Once the gangster aesthetic began to lose its popularity, he brought the pimp role to the forefront, adding the Neptunes to his arsenal to become an athem maker. Escaped label switching purgatory by aligning himself with Master P/No Limit...
By the time I realized that he couldnt rap, he had already become a brand, selling everything from Pepsi to Girls Gone Wild:/