The problem with most conscious rappers today is that they sound wack

You need some crazy beats and a great flow too - like when Public Enemy dropped, they could have been talking about fast food, no one would have cared because they sounded so amazing

Conscious artists today whine about no one buying conscious stuff... but hey Black Eyed Peas "Where is the Love" sold millions and is a conscious record. It did well because it's a catchy pop song, but it shows people will buy "conscious" rapping as long as they actually like the SOUND of the music

Most conscious stuff today is like a guy talking and talking and talking over a monotonous beat... well obviously no one is gonna listen to your message, because they can't get past the boredom of the presentation