To be honest I'm not sure what this whole thing is about.....I guess I shouldn't call it a campaign because it's not like they're toting posters at rallies or anything like that but the AAP and even WIC have established that breastfeeding is healthier for infants. Maybe in the end they've realized that it's also an economically sound idea to encourage WIC eligible mothers to breastfeed. It would be interesting to find out how the formula industry fits into this equation.
In 1998 the federal government allowed state WIC programs to use food funds to purchase pumps. I'm looking to see how many states actually make these pumps available to women. This is an important part of breastfeeding. If a woman decides she needs to get back to so that she can feed and clothe her family unless she has a breast pump and/or a nursing friendly work environment she basically has to choose between her baby and her job.....how fair is that? So basically, they say breastfeeding is better but it remains to be seen what they're actually doing to make it a feasible option for low income women.