1. "Promote Future Releases With Full Color Covers..." In response to Reply # 0
...inside other released albums' cd booklet, personally I was never a fan of 90% of No Limit's releases but I worked at a record store and had people fiending for that Mercedes album for over three or four years before it was officially released.
2. "He really knew his audience and gave them the music they wanted" In response to Reply # 0
That sounds simplistic, but the folks that loved No Limit, really loved that label because they put out music they wanted to here. He didn't compromise the themes of their music by striving for more mainstream / crossover success.
Like a lot of folks around here, I wasn't a fan of a lot of No Limit's music.
But you can't front on his awareness of what his audience wanted and his ability to consistently meet that expectation.
One of the GOAT business people in hip-hop or modern music.