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Lobby The Lesson topic #2841270

Subject: "Lesson, can we talk about the Toyota Corolla commercial?" Previous topic | Next topic
CaptNish
Member since Mar 09th 2004
14495 posts
Tue Sep-17-13 01:18 AM

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"Lesson, can we talk about the Toyota Corolla commercial?"


  

          

I know this sounds weird, but this has bothered me since the first time I saw this....

https://www.youtube.com/watch?v=VwSNRlNUNEI

Here's the question I pose. Is there an identity of the post-millenium that was over looked in this commercial exist, or has there literally not been decade defining music since the Seattle sound?

Is this an example of a car being marketed to a generation that is so old that it doesn't recognize anything since Grunge, or has the past 13 years been a just undefined and unmemorable culture?

This commercial is fucking with my head. If you think it's just marketing or demographics, what would be the scene you could see the 2000 car driving into before hitting the "now."

I'm not judging or saying music that matters isn't being made. I'm just confused as to why this commercial goes from about '91/'92 to 2013.

_
Yo! That’s My Jawn: The Podcast - Available Now!
http://linktr.ee/yothatsmyjawn

  

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Topic Outline
Subject Author Message Date ID
Can you think of one?
Sep 17th 2013
1
Seattle/grunge was part of the decade, didn't define it.
Sep 17th 2013
2
I did give this some thought
Sep 17th 2013
5
uh, the past 12 years have been dominated by house
Sep 17th 2013
3
I can't.
Sep 17th 2013
4
That commercial bothered the shit out of me too...
Sep 17th 2013
6
RE: That commercial bothered the shit out of me too...
Sep 17th 2013
9
When I think 2000s, I think Auto-Tune
Sep 17th 2013
7
Cher would like a word with you
Sep 17th 2013
8
      "Start" was poor vocabulary
Sep 17th 2013
10

Buck
Member since Feb 15th 2005
16160 posts
Tue Sep-17-13 05:02 AM

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1. "Can you think of one?"
In response to Reply # 0


  

          

>has there literally not been decade defining music since
>the Seattle sound?

I can't.

  

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Brew
Member since Nov 23rd 2002
24419 posts
Tue Sep-17-13 07:40 AM

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2. "Seattle/grunge was part of the decade, didn't define it."
In response to Reply # 1
Tue Sep-17-13 07:49 AM by Brew

          

It was a big part, to be sure. But it wasn't all of it.

G-funk comes to mind IMMEDIATELY.

The 00's had a couple sounds too but I'd have to give it some thought to put it in writing correctly.

In short, this commercial shouldn't annoy you ("you" being the OP) so much. Haha. Each decade had several sounds and we likely just aren't far enough removed from the 00's for them to have been defined yet, since today's music is still a variation of that.

----------------------------------------

"Fuck aliens." © WarriorPoet415

  

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CaptNish
Member since Mar 09th 2004
14495 posts
Tue Sep-17-13 10:19 AM

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5. "I did give this some thought"
In response to Reply # 2


  

          

>we
>likely just aren't far enough removed from the 00's for them
>to have been defined yet

And I can see that. But I mean, even by '95, you could see that flannel and Seattle were going to be what people looked back and called "90s" (even if it's not what we here would say defined the 90s), y'know?

_
Yo! That’s My Jawn: The Podcast - Available Now!
http://linktr.ee/yothatsmyjawn

  

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Binlahab
Charter member
182954 posts
Tue Sep-17-13 07:53 AM

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3. "uh, the past 12 years have been dominated by house"
In response to Reply # 1


  

          

at mininum what one could call...dance music

culturally, too. kids go to big outdoor music festivals dominated by DJs & get laid & take drugs in that context, same as every other previous generation

except they listen to this:
http://www.youtube.com/watch?v=WpXi7uMBMeU


does it even matter?

  

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CaptNish
Member since Mar 09th 2004
14495 posts
Tue Sep-17-13 10:16 AM

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4. "I can't."
In response to Reply # 1


  

          

>>has there literally not been decade defining music since
>>the Seattle sound?
>
>I can't.

_
Yo! That’s My Jawn: The Podcast - Available Now!
http://linktr.ee/yothatsmyjawn

  

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bentagain
Member since Mar 19th 2008
16595 posts
Tue Sep-17-13 01:04 PM

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6. "That commercial bothered the shit out of me too..."
In response to Reply # 0
Tue Sep-17-13 01:11 PM by bentagain

  

          

at first I didn't understand the music selections AT ALL

they go from 25 miles, 60s motown record, got it

to le freak, 70s disco hit, got it...

to rockit, 80s synth hit, not a rap record per se, but a big hit with breakers nonetheless, got it...

to some obscure alt rock/grunge attempt that I can't for the life of me identify...

and that's where I got lost

the first couple of times I saw the commercial, the first 3 songs made sense...

...and then WTF was that?

after seeing the commercial repeatedly...oh, I get it, they were identifying sounds of the past decades...but I still don't understand why they chose a song I can't identify for the 90s and 00s

obviously the sound of the 00s would be the electro pop ish like LMFAO, BEP or even the DJ stuff like the guy that wears the mouse head, but again, I should be able to identify the record

like 25 miles, le freak and rockit...right?

---------------------------------------------------------------

If you can't understand it without an explanation

you can't understand it with an explanation

  

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CaptNish
Member since Mar 09th 2004
14495 posts
Tue Sep-17-13 02:10 PM

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9. "RE: That commercial bothered the shit out of me too..."
In response to Reply # 6


  

          

>to some obscure alt rock/grunge attempt that I can't for the
>life of me identify...

Soundgarden. "Rusty Cage"

_
Yo! That’s My Jawn: The Podcast - Available Now!
http://linktr.ee/yothatsmyjawn

  

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PCProductions
Member since Oct 31st 2009
1217 posts
Tue Sep-17-13 01:21 PM

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7. "When I think 2000s, I think Auto-Tune"
In response to Reply # 0


          

Which may really have started around 07 or so... but that's the best I can do.

  

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drugs
Charter member
9149 posts
Tue Sep-17-13 02:09 PM

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8. "Cher would like a word with you"
In response to Reply # 7


  

          

  

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PCProductions
Member since Oct 31st 2009
1217 posts
Tue Sep-17-13 04:29 PM

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10. ""Start" was poor vocabulary"
In response to Reply # 8


          

I'm aware of Roger Troutman etc. I was speaking mostly about dominating the sound of the radio, which it did at the turn of the second half of the 2000s.

  

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