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Forum nameThe Lesson
Topic subjectLesson, can we talk about the Toyota Corolla commercial?
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2841270
2841270, Lesson, can we talk about the Toyota Corolla commercial?
Posted by CaptNish, Tue Sep-17-13 01:18 AM
I know this sounds weird, but this has bothered me since the first time I saw this....

https://www.youtube.com/watch?v=VwSNRlNUNEI

Here's the question I pose. Is there an identity of the post-millenium that was over looked in this commercial exist, or has there literally not been decade defining music since the Seattle sound?

Is this an example of a car being marketed to a generation that is so old that it doesn't recognize anything since Grunge, or has the past 13 years been a just undefined and unmemorable culture?

This commercial is fucking with my head. If you think it's just marketing or demographics, what would be the scene you could see the 2000 car driving into before hitting the "now."

I'm not judging or saying music that matters isn't being made. I'm just confused as to why this commercial goes from about '91/'92 to 2013.
2841285, Can you think of one?
Posted by Buck, Tue Sep-17-13 05:02 AM
>has there literally not been decade defining music since
>the Seattle sound?

I can't.
2841293, Seattle/grunge was part of the decade, didn't define it.
Posted by Brew, Tue Sep-17-13 07:40 AM
It was a big part, to be sure. But it wasn't all of it.

G-funk comes to mind IMMEDIATELY.

The 00's had a couple sounds too but I'd have to give it some thought to put it in writing correctly.

In short, this commercial shouldn't annoy you ("you" being the OP) so much. Haha. Each decade had several sounds and we likely just aren't far enough removed from the 00's for them to have been defined yet, since today's music is still a variation of that.
2841317, I did give this some thought
Posted by CaptNish, Tue Sep-17-13 10:19 AM
>we
>likely just aren't far enough removed from the 00's for them
>to have been defined yet

And I can see that. But I mean, even by '95, you could see that flannel and Seattle were going to be what people looked back and called "90s" (even if it's not what we here would say defined the 90s), y'know?
2841297, uh, the past 12 years have been dominated by house
Posted by Binlahab, Tue Sep-17-13 07:53 AM
at mininum what one could call...dance music

culturally, too. kids go to big outdoor music festivals dominated by DJs & get laid & take drugs in that context, same as every other previous generation

except they listen to this:
http://www.youtube.com/watch?v=WpXi7uMBMeU


does it even matter?
2841316, I can't.
Posted by CaptNish, Tue Sep-17-13 10:16 AM
>>has there literally not been decade defining music since
>>the Seattle sound?
>
>I can't.
2841379, That commercial bothered the shit out of me too...
Posted by bentagain, Tue Sep-17-13 01:04 PM
at first I didn't understand the music selections AT ALL

they go from 25 miles, 60s motown record, got it

to le freak, 70s disco hit, got it...

to rockit, 80s synth hit, not a rap record per se, but a big hit with breakers nonetheless, got it...

to some obscure alt rock/grunge attempt that I can't for the life of me identify...

and that's where I got lost

the first couple of times I saw the commercial, the first 3 songs made sense...

...and then WTF was that?

after seeing the commercial repeatedly...oh, I get it, they were identifying sounds of the past decades...but I still don't understand why they chose a song I can't identify for the 90s and 00s

obviously the sound of the 00s would be the electro pop ish like LMFAO, BEP or even the DJ stuff like the guy that wears the mouse head, but again, I should be able to identify the record

like 25 miles, le freak and rockit...right?

2841392, RE: That commercial bothered the shit out of me too...
Posted by CaptNish, Tue Sep-17-13 02:10 PM
>to some obscure alt rock/grunge attempt that I can't for the
>life of me identify...

Soundgarden. "Rusty Cage"

2841383, When I think 2000s, I think Auto-Tune
Posted by PCProductions, Tue Sep-17-13 01:21 PM
Which may really have started around 07 or so... but that's the best I can do.
2841391, Cher would like a word with you
Posted by drugs, Tue Sep-17-13 02:09 PM
2841432, "Start" was poor vocabulary
Posted by PCProductions, Tue Sep-17-13 04:29 PM
I'm aware of Roger Troutman etc. I was speaking mostly about dominating the sound of the radio, which it did at the turn of the second half of the 2000s.