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Lobby General Discussion topic #13218148

Subject: "Brand + Identity work, would love your thoughts " Previous topic | Next topic
Heinz
Member since Dec 26th 2003
20759 posts
Wed Dec-06-17 01:25 AM

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"Brand + Identity work, would love your thoughts "


  

          

New client I've been working with who has an organic beef farm / beef jerky product and needed brand identity work

Colour option 1
https://drive.google.com/open?id=11nb5OSsMHCarhYiH8BiXoiyBcd2rqsOZ

Colour option 2
https://drive.google.com/open?id=1B8iTI5ERnXXL_hViW2znqzOB0RRez8fC

Colour option 3
https://drive.google.com/open?id=1V_Lf6JJGnvzuK-2I9zB9NTkQSQh8-Ybx



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IG @h_n_z

  

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Topic Outline
Subject Author Message Date ID
Damn. That’s good work. 1 and 3.
Dec 06th 2017
1
Yeah orange and black is hard to not scream halloween lol
Dec 06th 2017
23
I like Option #1
Dec 06th 2017
2
Orange???
Dec 06th 2017
3
Option #1 def my favorite.
Dec 06th 2017
4
Nice. I like option 1 for the jerky pack & 3 for the raw meat *pause*
Dec 06th 2017
5
Yeah i would like to use the same colours for both meat and jerky
Dec 06th 2017
19
2 3 and 7(obviously) all day
Dec 06th 2017
6
1
Dec 06th 2017
7
1 or 3..but three doesn't seem like it would catch my attention on shelf
Dec 06th 2017
8
1
Dec 06th 2017
9
Option 1. ALL THE WAY! ... dope
Dec 06th 2017
10
1 for sure
Dec 06th 2017
11
option 1 and option 3 although #3 could be dated in less than 5 years
Dec 06th 2017
12
Comments from a printer's perspective
Dec 06th 2017
13
that's exactly what i was thinking
Dec 06th 2017
15
Could definitely be reworked to 2
Dec 06th 2017
16
Ahhh amazing points
Dec 06th 2017
22
2 looks like it sells next to Trump Steaks at Sharper Image lol
Dec 06th 2017
14
Haha i was going for that premium feel
Dec 06th 2017
20
option 1. i'm partial to orange.
Dec 06th 2017
17
Option 1.
Dec 06th 2017
18
Go back to the drawing board bro
Dec 06th 2017
21
the logo color scheme of 1 with one of the greens from 3 as the bg color
Dec 07th 2017
24
I like. Definitely #1
Dec 11th 2017
25
Thanks man I really appreciate that
Dec 11th 2017
26
#1
Dec 12th 2017
27

legsdiamond
Member since May 05th 2011
79629 posts
Wed Dec-06-17 06:39 AM

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1. "Damn. That’s good work. 1 and 3. "
In response to Reply # 0


          

Not feeling the brush stroke in the circle in 3 tho...

2 doesn’t have enough contrast. Maybe if the background was reversed in the wrapping it could work.

Orange is a hard color to hit but #1 is it for me.

****************
TBH the fact that you're even a mod here fits squarely within Jag's narrative of OK-sanctioned aggression, bullying, and toxicity. *shrug*

  

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Heinz
Member since Dec 26th 2003
20759 posts
Wed Dec-06-17 11:55 PM

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23. "Yeah orange and black is hard to not scream halloween lol"
In response to Reply # 1
Wed Dec-06-17 11:55 PM by Heinz

  

          

Which is why i have hints of gold and cream, thanks for checking it out
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IG @h_n_z

  

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obsidianchrysalis
Member since Jan 29th 2003
8751 posts
Wed Dec-06-17 09:48 AM

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2. "I like Option #1"
In response to Reply # 0


  

          

The logo is really nice, as is the packaging for the jerky.

  

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Kira
Member since Nov 14th 2004
28849 posts
Wed Dec-06-17 09:55 AM

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3. "Orange???"
In response to Reply # 0


  

          

Can you change it to a different shade of orange?

My answer is option 2 with the bolder black color of option 1.

  

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BrooklynWHAT
Member since Jun 15th 2007
85077 posts
Wed Dec-06-17 10:05 AM

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4. "Option #1 def my favorite. "
In response to Reply # 0


  

          

2 looks too dull. dont think it'd catch my eye in the meat aisle.

<--- Big Baller World Order

  

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micMajestic
Charter member
22938 posts
Wed Dec-06-17 10:12 AM

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5. "Nice. I like option 1 for the jerky pack & 3 for the raw meat *pause*"
In response to Reply # 0


          

>New client I've been working with who has an organic beef
>farm / beef jerky product and needed brand identity work
>
>Colour option 1
>https://drive.google.com/open?id=11nb5OSsMHCarhYiH8BiXoiyBcd2rqsOZ
>
>Colour option 2
>https://drive.google.com/open?id=1B8iTI5ERnXXL_hViW2znqzOB0RRez8fC
>
>Colour option 3
>https://drive.google.com/open?id=1V_Lf6JJGnvzuK-2I9zB9NTkQSQh8-Ybx

If all of the packagings will use the same color scheme, then 1 is my favorite.

  

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Heinz
Member since Dec 26th 2003
20759 posts
Wed Dec-06-17 06:43 PM

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19. "Yeah i would like to use the same colours for both meat and jerky"
In response to Reply # 5
Wed Dec-06-17 06:43 PM by Heinz

  

          

Im going to push for them to add a small window for the jerky packaging so people can see it. Will help when other flavours etc are made

plus for things like jerky people would rather see the actual product than nothing or a picture of it which ive seen some people do


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IG @h_n_z

  

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Atillah Moor
Member since Sep 05th 2013
13825 posts
Wed Dec-06-17 11:25 AM

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6. "2 3 and 7(obviously) all day"
In response to Reply # 0


  

          

mascot overpowers the logotype when placed above it and the logotype is the stronger of the two (but the mascot is pretty strong as well)

  

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Ashy Achilles
Member since Sep 22nd 2005
4551 posts
Wed Dec-06-17 11:52 AM

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7. "1"
In response to Reply # 0


          

  

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nonaime
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Wed Dec-06-17 11:56 AM

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8. "1 or 3..but three doesn't seem like it would catch my attention on shelf"
In response to Reply # 0
Wed Dec-06-17 12:00 PM by nonaime

          

.

~~~~~~~~
A bad Samaritan averaging above average men (c) DOOM

  

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sectachrome86
Member since Dec 22nd 2007
2729 posts
Wed Dec-06-17 12:14 PM

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9. "1"
In response to Reply # 0


          

Nice work!

-------------------------------------------------
http://www.soundcloud.com/sectachrome

  

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FLUIDJ
Member since Sep 18th 2002
44616 posts
Wed Dec-06-17 12:47 PM

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10. "Option 1. ALL THE WAY! ... dope"
In response to Reply # 0


  

          


"Get ready....for your blessing....."

  

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sndesai1
Member since Feb 02nd 2013
1229 posts
Wed Dec-06-17 12:53 PM

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11. "1 for sure"
In response to Reply # 0


  

          

  

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double negative
Member since Dec 14th 2007
22151 posts
Wed Dec-06-17 01:16 PM

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12. "option 1 and option 3 although #3 could be dated in less than 5 years"
In response to Reply # 0


  

          

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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mista k5
Member since Feb 01st 2006
16415 posts
Wed Dec-06-17 01:51 PM

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13. "Comments from a printer's perspective"
In response to Reply # 0


  

          

First, I would say Option #1 is my favorite with only a slight hesitation about the gradient. I think it looks really nice and should be easy to print.

Since the files are in RGB I am not certain if you have two separate colors for the gold and light tan or if the light tan is a tone of the gold color. If two separate colors then make sure that you hold both colors throughout the gradients.

What process will these be printed in? I think option #1 should be fairly easy to print in any process. If it is being printed analog you could potentially get the design down to 3 spot colors instead of CMYK, which would save decent money in printing.

I think Option #2 is too subtle and lacking the pop that Option # 1 has. Also, it has too many gradients and those are just headaches for printers lol. Option # 3 would have some bad looking traps with the orange and green if it is printed using an analog process. It is also a bit too complicated from a design point of view.

Overall really good work.

  

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hardware
Member since May 22nd 2007
42304 posts
Wed Dec-06-17 02:05 PM

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15. "that's exactly what i was thinking"
In response to Reply # 13
Wed Dec-06-17 02:08 PM by hardware

          

>What process will these be printed in? I think option #1
>should be fairly easy to print in any process. If it is being
>printed analog you could potentially get the design down to 3
>spot colors instead of CMYK, which would save decent money in
>printing.

its a solid design overall, but the use of color could be money saving. I'd go so far as to think it might be able to work with two colors. like maybe instead of the gold, you screentoned orange to make it look lighter.

  

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mista k5
Member since Feb 01st 2006
16415 posts
Wed Dec-06-17 02:10 PM

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16. "Could definitely be reworked to 2"
In response to Reply # 15


  

          

3 is no problem. Black, PMS 110 and PMS Bright Orange. Getting it to 2 colors might need some compromises though.

  

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Heinz
Member since Dec 26th 2003
20759 posts
Wed Dec-06-17 11:53 PM

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22. "Ahhh amazing points "
In response to Reply # 13


  

          

Yeah I'll def pick colours more carefully when they choose a colour way I usually do but I could tell u could sway them using certain gradients on certain things. Plus I wanted to really push in their head a more premium feel that they wouldn't understand without the gradient/flashiness/shine to it. Some people can look at the gold and think its yellow hence the gradient.

I really appreciate this feedback always good to have a printers eye before i finalize things that are made into physical copies.
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IG @h_n_z

  

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Boogie Stimuli
Member since Sep 24th 2010
14027 posts
Wed Dec-06-17 02:05 PM

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14. "2 looks like it sells next to Trump Steaks at Sharper Image lol"
In response to Reply # 0


          

I agree w/ most everyone else... option 1

~
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~
~
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Days like this I miss Sha Mecca

  

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Heinz
Member since Dec 26th 2003
20759 posts
Wed Dec-06-17 06:46 PM

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20. "Haha i was going for that premium feel"
In response to Reply # 14


  

          

which both options 1-2 have I think. But yeah I do like the orange one the best.

When researching i was going for a premium. indie, coffee, hispter beer look while still have a slight older feel cleaned up with a modern look (hence why i was researching cool coffee brands/packaging)


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IG @h_n_z

  

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willi_dudat
Member since Jul 26th 2005
8272 posts
Wed Dec-06-17 02:15 PM

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17. "option 1. i'm partial to orange."
In response to Reply # 0


  

          

.

"It's the return of the gangsta, thanks ta..."

-du

  

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T Reynolds
Member since Apr 16th 2007
42760 posts
Wed Dec-06-17 02:16 PM

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18. "Option 1. "
In response to Reply # 0


  

          

like others said, number 2 is too subtle for the meat section (it's not the Granola aisle, it's cold and bloody and crowded in there)

and 3's use of green might resonate well with certain consumers but the color combo is too jarring


  

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Anonymous
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Wed Dec-06-17 07:52 PM

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21. "Go back to the drawing board bro"
In response to Reply # 0


  

          

  

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J_Stew
Member since Jul 06th 2002
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Thu Dec-07-17 12:12 AM

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24. "the logo color scheme of 1 with one of the greens from 3 as the bg color"
In response to Reply # 0


          

  

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biscuit
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Mon Dec-11-17 04:15 PM

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25. "I like. Definitely #1"
In response to Reply # 0
Mon Dec-11-17 04:16 PM by biscuit

  

          

#3 is clashing and #2 doesn't say food.

Oh, and lose the shadow below the logo. It's fighting the crisp flatness of the logo.

As a multi-decade Art Director, I applaud this.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

*Effasig*

  

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Heinz
Member since Dec 26th 2003
20759 posts
Mon Dec-11-17 04:19 PM

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26. "Thanks man I really appreciate that "
In response to Reply # 25


  

          

Yeah the shadow was just fluff for the client lol
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IG @h_n_z

  

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NoFuture4Us
Member since Jan 11th 2017
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Tue Dec-12-17 10:28 PM

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27. "#1"
In response to Reply # 0


          

good work my man

https://www.instagram.com/christiancgarrido/

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