New client I've been working with who has an organic beef farm / beef jerky product and needed brand identity work

Colour option 1
https://drive.google.com/open?id=11nb5OSsMHCarhYiH8BiXoiyBcd2rqsOZ

Colour option 2
https://drive.google.com/open?id=1B8iTI5ERnXXL_hViW2znqzOB0RRez8fC

Colour option 3
https://drive.google.com/open?id=1V_Lf6JJGnvzuK-2I9zB9NTkQSQh8-Ybx



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IG @h_n_z

Not feeling the brush stroke in the circle in 3 tho...

2 doesn’t have enough contrast. Maybe if the background was reversed in the wrapping it could work.

Orange is a hard color to hit but #1 is it for me.

Which is why i have hints of gold and cream, thanks for checking it out
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IG @h_n_z

The logo is really nice, as is the packaging for the jerky.

Can you change it to a different shade of orange?

My answer is option 2 with the bolder black color of option 1.

2 looks too dull. dont think it'd catch my eye in the meat aisle.

>New client I've been working with who has an organic beef
>farm / beef jerky product and needed brand identity work
>
>Colour option 1
>https://drive.google.com/open?id=11nb5OSsMHCarhYiH8BiXoiyBcd2rqsOZ
>
>Colour option 2
>https://drive.google.com/open?id=1B8iTI5ERnXXL_hViW2znqzOB0RRez8fC
>
>Colour option 3
>https://drive.google.com/open?id=1V_Lf6JJGnvzuK-2I9zB9NTkQSQh8-Ybx

If all of the packagings will use the same color scheme, then 1 is my favorite.

Im going to push for them to add a small window for the jerky packaging so people can see it. Will help when other flavours etc are made

plus for things like jerky people would rather see the actual product than nothing or a picture of it which ive seen some people do


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IG @h_n_z

mascot overpowers the logotype when placed above it and the logotype is the stronger of the two (but the mascot is pretty strong as well)

.

Nice work!

"Get ready....for your blessing....."

First, I would say Option #1 is my favorite with only a slight hesitation about the gradient. I think it looks really nice and should be easy to print.

Since the files are in RGB I am not certain if you have two separate colors for the gold and light tan or if the light tan is a tone of the gold color. If two separate colors then make sure that you hold both colors throughout the gradients.

What process will these be printed in? I think option #1 should be fairly easy to print in any process. If it is being printed analog you could potentially get the design down to 3 spot colors instead of CMYK, which would save decent money in printing.

I think Option #2 is too subtle and lacking the pop that Option # 1 has. Also, it has too many gradients and those are just headaches for printers lol. Option # 3 would have some bad looking traps with the orange and green if it is printed using an analog process. It is also a bit too complicated from a design point of view.

Overall really good work.

>What process will these be printed in? I think option #1
>should be fairly easy to print in any process. If it is being
>printed analog you could potentially get the design down to 3
>spot colors instead of CMYK, which would save decent money in
>printing.

its a solid design overall, but the use of color could be money saving. I'd go so far as to think it might be able to work with two colors. like maybe instead of the gold, you screentoned orange to make it look lighter.

3 is no problem. Black, PMS 110 and PMS Bright Orange. Getting it to 2 colors might need some compromises though.

Yeah I'll def pick colours more carefully when they choose a colour way I usually do but I could tell u could sway them using certain gradients on certain things. Plus I wanted to really push in their head a more premium feel that they wouldn't understand without the gradient/flashiness/shine to it. Some people can look at the gold and think its yellow hence the gradient.

I really appreciate this feedback always good to have a printers eye before i finalize things that are made into physical copies.
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IG @h_n_z

I agree w/ most everyone else... option 1

which both options 1-2 have I think. But yeah I do like the orange one the best.

When researching i was going for a premium. indie, coffee, hispter beer look while still have a slight older feel cleaned up with a modern look (hence why i was researching cool coffee brands/packaging)


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IG @h_n_z

.

like others said, number 2 is too subtle for the meat section (it's not the Granola aisle, it's cold and bloody and crowded in there)

and 3's use of green might resonate well with certain consumers but the color combo is too jarring

#3 is clashing and #2 doesn't say food.

Oh, and lose the shadow below the logo. It's fighting the crisp flatness of the logo.

As a multi-decade Art Director, I applaud this.

Yeah the shadow was just fluff for the client lol
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IG @h_n_z

good work my man