And not New Orleans bounce....but the 70-75 BPM, Down South/Midwest influenced sounding production style which usually had triple cadence drums and a double time flow. Most folks credit that sound to Timbaland and the South as a whole, but the Midwest played a huge part.

Seems like the first major songs to have this style came from Bone...Thuggish ruggish Bone, For the love of money, First of tha month. Then, 96 is when it started to become more dominant with "Hay" and "Po pimpin," and "One in a million" on the R&B side. 97, the song that really made everyone adapt to this style had to be "Notorious thugs," seeing that Biggie pulled it off.

By 98, 99, you started seeing a lot of East Coast rappers trying this style. Jay with "Nigga what, nigga who"....Busta with "Gimmie some more"....Nas with "Big things" and "Big girl," both which were big struggles...Ruff Ryders with Drag-On/Juve "Down bottom." Even Snoop did it with "Woof" since he was with No Limit. By the end of 99, you saw the West adapt to it with "Forgot about Dre."

It continued for a while, with Cam'Ron making "What means the world to you," Busta "Break yo neck," and Jay hit it HUGE with "Big pimpin."

What was your opinion about this sound back then? Did you have any idea at all that it would be the dominant sound for this current decade? It's wild to me that most young NY artists show more of a direct lineage to this sound than to the Just Blaze, Swizz, Rockwilda, or Boom Bap sound from back then...but of course, it's because the South has continued to dominate commercially.

------------------------------

50+ FREE Mixes on www.DJR-Tistic.com!

Twitter and Instagram - @DJ_RTistic