There was an uptick in sales at some point but culturally.....nobody gives a fuck about UA shoes overall or even his shoes.
It really doesn't matter about how good the player is....that just one part of the equation. Ultimately its up to the brand and their business, marketing, design, technology, etc. This is Jay-Z 2018 not 2000's. He's not exactly the same cultural inspiration for fashion that he once was. Nobody out here trying to dress like Hov. The only thing people want to inspire to be like him is be married to Beyonce and have his bank account LOL
Could this a good thing? Sure weirder things have happened. But the chips are stacked against both parties. This is no different than Blackberry getting Alicia Keys or Swizz involved in their business. Cash grab for one.....big home run swing for the other.