So, because one site decided to make a dating app highlighting specific preferences, people are in an uproar?
Why do people assume that only dark skinned women will be attacked or discriminated against?
I do agree that there should be an option for this who are gay/lesbian/queer, etc. but aside from that I don't think it is serious enough to want the site shut down.
Those who feel the app promotes colorism should simply not join the site and simply practice colorism in private.