Club Atl¨¦tico River Plate hold a grand launch of the new shirt on El Monumental before match against FC Cologne on 26, August 2013. And then they worn the new home shirt in the first in the game later. The new home shirt continue the club¡¯s white shirt with famouse diagonal red ribbon, and it is novel in details.
Adidas launched a special shirt to commemorate the 75th anniversary of El Monumental in May, which is River¡¯s home stadium. The new home shirt is acclaimed once published. The new home shirt continued the doodle element of last season. The elements of El Monumental and the slogan ¡°EL Mas Grande¡± in the red ribbon are expressed by spontaneous doodle, shows the enthusiasm and wild in the football games.