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Lobby Okay Sports topic #2130723

Subject: "Sports In 2012 By The Numbers [Nielsen]" Previous topic | Next topic
hardware
Member since May 22nd 2007
42304 posts 		Wed Feb-13-13 10:10 AM

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"Sports In 2012 By The Numbers [Nielsen]"
Wed Feb-13-13 10:10 AM by hardware

          

interesting stuff
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Nielsen-2012-Year-in-Sports-Report.pdf

  
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Topic Outline
Subject Author Message Date ID
so, Gabby Douglas is the most marketable athlete in sports?
Feb 13th 2013
1
But also the one with the least staying power I'd say
Feb 13th 2013
4
      very few athletes have staying power BEYOND their active years...
Feb 13th 2013
5
cool read....thanks.
Feb 13th 2013
2
this is pretty cool
Feb 13th 2013
3
very interesting
Feb 13th 2013
6

builtfromwax
Member since May 01st 2007
1879 posts 		Wed Feb-13-13 11:15 AM

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1. "so, Gabby Douglas is the most marketable athlete in sports?"
In response to Reply # 0

          

...interesting that her name is the only one that ranks across all demographics in this report.

kudos to her.

  
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Y2Flound
Member since Aug 16th 2005
9819 posts 		Wed Feb-13-13 11:21 AM

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4. "But also the one with the least staying power I'd say"
In response to Reply # 1

  

          

We fall in love with a new gymnast every 4 years, and typically after a year we don't hear from them very often.

  
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builtfromwax
Member since May 01st 2007
1879 posts 		Wed Feb-13-13 04:06 PM

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5. "very few athletes have staying power BEYOND their active years..."
In response to Reply # 4

          

...the fact that she's in all 4 demographics is impressive because they clearly don't have the same sports interest, but they all like Gabby to some degree.

who knows for how long, but i think it's pretty cool that in 2012 she had such wide-spread appeal.

  
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guru0509
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45341 posts 		Wed Feb-13-13 11:16 AM

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2. "cool read....thanks."
In response to Reply # 0

  

          

  
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CherNic
Member since Aug 18th 2005
37156 posts 		Wed Feb-13-13 11:18 AM

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3. "this is pretty cool"
In response to Reply # 0

  

          

  
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jrocc
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6504 posts 		Wed Feb-13-13 05:03 PM

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6. "very interesting"
In response to Reply # 0

          

  
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