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>and what movie studio is infallible, btw? Netflix has diluted >their brand a bit due to volume, but let's not act like every >major studio is putting out a new monthly classic in theaters
Oh, no one is *infallible,* any studio is, like, three major bombs away from insolvency at the end of the day.
But take Universal for instance. They're producing 27 movies this year. They can point to big hits with tangible results. Even if Jurassic World 3 was a dud critically, it's nearing a billion dollars box office worldwide. The new Minions movie is nearly 800 million worldwide. Nope crossed 100 mil domestic alone. They even have some nice, clearly profitable mid-range things like The Black Phone ($153m worldwide on a 16m budget) and The Bad Guys ($245m worldwide on a <80m budget).
Setting aside Netflix's volume causing brand dilution for a moment (they've released 42 English-language movies *already* this year), they just spend absurd amounts on things that have absolutely zero provable impact and have for years. Like, Spiderhead cost 100m. The Adam Project cost 116m. Gray Man cost 200m. Those are just this year. They have myriad movies every year that they spent a boatload on that would almost certainly flounder, if not outright tank, at the box office. If you told me they spend more on movie production in a calendar year than any given studio, it wouldn't surprise me in the slightest.
And they assume because they say, "hey, this is our most-watched movie ever!", that it's the same as box office reports. Or they report "this is how many people watched this this week!" when it's unclear if they mean how many people actually watched it start to finish or how many people technically started the movie because it autoplayed on someone's TV after something else ended when they weren't paying attention. So they have a giant credibility problem on top of it.
Part of me wonders if the overspending is how they satiate the actors/directors/writers/producers who get either diminished residuals or no residuals whatsoever. I know they pay writers more upfront, generally, than a writer would get selling the same script to a studio where a project could go on to air on TV/cable. This probably plays a role in why Gray Man and Red Notice are expensive as Fast Nine and Tenet, but look drastically worse. (That and the upfront costs leading to them cutting corners with FX companies-- this is certainly why Marvel is starting to have the same problem.)
So yeah, I just think they need to spend less on these movies. Make mid-budget things, build their brand that way. Fewer movies would help, but if they want more content to feed the machine, you have to give them *something* memorable beyond the names of the actors attached. Right now, they're claiming Red Notice, Gray Man, and Spenser Confidential as franchises of the future. And I think that shit is *bleak,* lol.
EDIT: and to be clear, I think they overspent on Day Shift too! I just think Day Shift at least has memorable enough action that it is more likely to linger in people's memory as "something good" more than most of Netflix's original movies. I'd file it alongside something like Extraction, which they spent 65 mil on-- I think if they'd made Day Shift 2-3 years ago, they'd have spent closer to that, lol. But they've *really* poured money on the fire the last three years. My movies: http://russellhainline.com My movie reviews: https://letterboxd.com/RussellHFilm/ My beer TikTok: https://www.tiktok.com/@thebeertravelguide
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