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This is long, but....my overall view of it right now.
To me, 2001 was the last year that all four main Regions had artists represented almost equally in the mainstream (well not equal, but closest to equal) and each of them had their own sound.
My post about the 2000-2004 East Coast Hip Hop mentioned that the sound at the time was a key factor. Just Blaze, Megahertz who someone just posted about, Swizz, etc etc, all of them had a sound that defined the East, yet appealed to the commercial heads and even to a few of the "Hip Hop" heads.
Seeing how L.A. was commercially dead from like 2002-2008 or so....I see what we did to come back and appeal to the nation, and I think NY needs to do the same in their own way.
2009: Jerkin was based off of Hyphy, which was never huge in the mainstream but was a strong Club sound on it's own...along with Collipark's sound, and a bit of the Tampa club sound. This was just our start. So "You're a jerk" "Kiss me miss me" and even random tracks like Airess Ent "Billy."
2011: Jerkin had evolved a bit...combined elements of older L.A., New Orleans Bounce, more Collipark/Snap, sometimes a hint of 80's Electro, even some old Bay, and it had a fresh overall polish. So it was where it sounded L.A. enough, and matched our current culture...yet, it appealed to people outside of L.A. This was Mustard on "Rack city" and "Bitches ain't shit"
2012: This was the year we finally had a defined new style, and other producers found their own lanes. Along with Mustard's sound, we had League of Starz with tracks like "Faded" and "Function" (a L.A. producer actually made that), Ty Dolla "All star," and Glasses Malone "That good."
Now, it's interesting that you mention the producers being DJs, because Mustard was a for REAL DJ way before producing...he finished HS in 07, was DJn since Middle School and didn't even start producing until 2009 when Jerkin was already going on. So he was able to absorb everything that was working in the club/parties for years before even attempting to make a beat.
So............on to New York.
What I notice about NY rappers when going through the hundreds of new songs within all of my DJ Pools is that....
1. A lot of songs sound like B and C level Down South hits. From the slow BPM, to the production, to the hook. So the smash hits like "Ain't worried bout nothin" "Pop that" and "Work" don't have ANYTHING in common with what NY had 10-25 years ago...it's just NY rappers making South sounding club tracks.
2. Literally all the R&B collabs have 90's samples or 80's drums...yet, most of them just don't HIT. Tracks like Nathaniel "My lady" or even Mack Wilds "Own it" and "Henny" are solid early vibe hits, but none are touching the 1994-1995 Rap/R&B collabs.
3. The more modern sounding NY tracks don't have enough energy to compete with the main hits now. Take a song like Vado/Chinx "Hey now" or Troy Ave ft. Banks "Your style"....they sound like 10:45 PM at best, nothing close to 12-1. I think "Shot caller" and "I'm a cokeboy" were in a good direction production wise, but no one built off of that like I thought they could.
4. East Coast artists who have excelled lately in making Club/Radio records that don't sound too Southern tend to have a sound that no one else can really pull off but them...so it hasn't lead to any mass movement in the NY/East Production sound in the way that Mustard/Leauge of Starz/Invasion did for L.A./Bay in the last few years. Main example is Meek Mill...no one else could pull off "Levels" or "I'm a boss" so that sound ends up getting tied to Meek only.
So..............
What can be done? The last time NY had true hits that sounded East Coast in some way was 2009, with all the "wack ass" Ron Browz shit like "Dancin on me" and "Pop Champagne"...before that, it was the "Ballin" "I'm a hustla/I get money," "Show me what you got" era. People here HATED on me in 2008-2009 when I said that the whole Get lite movement should have been the blueprint to the new NY sound, but I knew what I was talking about, because it's what we did with Jerkin. I'd even say that Ron Browz sound was built off of that rhythm from Get lite.
I do feel like ASAP's overall sound is darker than what the South has, but as a whole, I don't think it's groundbreaking enough to really lead to a new commercial sound. I think tracks like that Vado "Hey now" could grow into something stronger...using a 90's type sample on a new drum template. And speaking of drums...that's the MAIN thing that defines the sound of any era. NY drums no longer make people dance.
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