Confession: these are not my deep thoughts, but they are spawning many in me:

"The commodity song form is problematic in the same way all commodities are, but perhaps more than any other it helps tune the affective field of the whole commodity system. Music in its commodity song form functions firstly as an advertisement for the commodity system as a whole, and not just literally as in the contemporary hip-hop lyrics that are little more than a tissue of brand citations but by creating the basic affective attunement for a system of hyper-consumption. The song form, in synergy with digital distribution becomes an interesting model for the future of the commodity system. It circulates as pure data and can be stockpiled infinitely. The virtualization and stockpiling of the song as a commodity is perhaps a precursor to what will happen to all commodities. The arms race of amplitude among commodities to capture our affective potential leads to a dead end, a flat-line of maximum volume. The restless advancement of fidelity and resolution attempts to offset this but always only temporarily....

"No longer interested in associative psychology built on the decoding of representations, the 'new media' aims at direct affective modulation and synchronization. Pharmaceutical advertising is expemlary here - and likely the model for future advertising stratevies generally. Image sequences of people in different states of worry or happiness, separation or togetherness, create an emotional resonance which is then connected to a brand name without even mentiong what the drug in question might be for. The model for commercial success is not to provie a use value or a status differnentiator with a commodity but to create a resonance between the marketing strategy of a commodity and the values, hopes, fears and aspirations of the consumer. There is no need to deliver on any promise here. The creation of resonance is enough."

© Peter Price "Resonance: Philosophy for Sonic Art"

I'mma just leave yall with that for now cause its late, but if you need a break down of the meaning just holla. It's like dude been reading my mind or some shit.

Bonus cross post - http://board.okayplayer.com/okp.php?az=show_topic&forum=4&topic_id=12304565&mesg_id=12304565&page=3

See also - http://board.okayplayer.com/okp.php?az=show_topic&forum=5&topic_id=2864211&mesg_id=2864211&page=#2864400

Added to accentuate the first paragraph - http://board.okayplayer.com/okp.php?az=show_topic&forum=17&topic_id=136254&mesg_id=136254&listing_type=search

And because you need the video from that original post "Pop Music Will Never Be Low Brow" - http://www.youtube.com/watch?v=bCNZ1lFgd9s

█▆▇▅▇█▇▆▄▁▃
Big PEMFin H & z's
"I ain't no entertainer, and ain't trying to be one. I am 1 thing, a musician." © Miles

"When the music stops he falls back in the abyss."