i understand wanting to capitalize off that ONE hit...
sign here, we'll distribute you, get you real world rotation on mainstream media outlets (ie exposure) and take a piece of the pie on digital/physical (still exist?) sales.
but like throwing a million dollars at a kreayshawn or a kirko bangs or a asap rocky or a whoever is simply put: a waste of a million fucking dollars.

does anyone remember when shyne was released from jail and la reid flew out to belize or tobago or wherever the fuck he lives and gave him like a 3 million dollar deal with def jam?
despite the fact they already did a x.x million dollar deal with him for god father buried alive in 2004 to lackluster results...
and then they ended up dropping him without ever releasing a single bit of material except a few hulkshare links they emailed to NMC & co.?

from a business point of view, do you think there are far too many former "artists" involved in the music industry and not enough people with an actual business background?
how else can such poor business decisions be justified?
what other adult is allowed to be this nearsighted and inept at their job?

i mean from an outsider point of view - it seems "odd" in practice to spend a ton of money and never see any real return on your investment.
but from a business point of view it seems like immediate grounds for termination.
and yet here it goes again and again and again...
i'm reminded of in the late 90's-mid 00's when labels were doling out vanity labels to every lamarr, daryl and earl who sold a few records.
...all of which went absolutely no where, mind you.

anyway i can't wait to see the next boob that wins a million dollars just for accruing 1+ million (with at least 25% bot) views on youtube.

the late 00's gave us ringtone rap.
the early 10's gave us youtube rap.
i say keep giving anyone who held on to a shred of cognitive sense during the excruciating, conformist 00's a tickle at your expense.

: )

>from a business point of view, do you think there are far too
>many former "artists" involved in the music industry and not
>enough people with an actual business background?
________
Big PEMFin H & z's
█▆▇▅▇█▇▆▄▁▃
"I ain't no entertainer, and ain't trying to be one. I am one thing, a musician." © Miles Davis

"When the music stops he falls back in the abyss."

and was there MORE of it in circulation?

in the upper reaches of the music biz throughout the 80s and especially the 90s. look how that worked out. they responded slowly to new technologies and consumer buying/listening practices.

anyway, i don't think it's bad at all for them to sign YT acts. if they're willing/able to nurture these acts. to groom them. finding an act on YT is no different than finding them at an open mic. or singing in church. or where ever. if they've got the goods, they've got the goods.

fuck you.

>anyway, i don't think it's bad at all for them to sign YT
>acts. if they're willing/able to nurture these acts. to
>groom them. finding an act on YT is no different than finding
>them at an open mic. or singing in church. or where ever.
>if they've got the goods, they've got the goods.

they aren't signing these acts because they have the goods they sign them because they are so nearsighted they think that youtube is "proving grounds" despite how fallible and easy to manipulate the view count of a video is...

forget scouting, molding and turning an act into the "next big thing" with time, effort and exposure.
they're just trying to cash-in on something they think is a sure thing.

the problem being none of these one video wonder is just that - they are one video wonders.
sign them for that ONE song, put the song out - then consider your options.
a million dollar advance on an act that is going to sell 35k records and only draw 600 person shows?
lol, are you serious or kidding?

meaning they don't necessarily expect a return on their investment w/in the 1st __ yrs (<--plural on purpose), then i think it's all good. if they're thinking long-term and are actually willing to stick w/that. or if the bottom line can afford to sign these acts, spend the money and then dump them in the hope that at least one of them will do well enough to see a return that covers the amount lost on all or some of the others...i think that's okay too. that's how the labels have worked for yrs, as i understand them.

fuck you.

Just thinking, if they are doing one off deals, it makes a lot of sense actually.
________
Big PEMFin H & z's
█▆▇▅▇█▇▆▄▁▃
"I ain't no entertainer, and ain't trying to be one. I am one thing, a musician." © Miles Davis

"When the music stops he falls back in the abyss."

single deals make sense in this climate of low sales and high emphasis on e-presence.

...and for anyone keeping score, i said this 5 years ago in 2007.

>single deals make sense in this climate of low sales and high
>emphasis on e-presence.

Aren't you countering this notion with this post?

________
Big PEMFin H & z's
█▆▇▅▇█▇▆▄▁▃
"I ain't no entertainer, and ain't trying to be one. I am one thing, a musician." © Miles Davis

"When the music stops he falls back in the abyss."

Questions, so many questions I don't want to quest for?

https://tinyurl.com/y4ba6hog

---------
"We in here talking about later career Prince records
& your fool ass is cruising around in a time machine
trying to collect props for a couple of sociopathic degenerates" - s.blak

>i understand wanting to capitalize off that ONE hit...
>sign here, we'll distribute you, get you real world rotation
>on mainstream media outlets (ie exposure) and take a piece of
>the pie on digital/physical (still exist?) sales.
>but like throwing a million dollars at a kreayshawn or a kirko
>bangs or a asap rocky or a whoever is simply put: a waste of a
>million fucking dollars.
>
>does anyone remember when shyne was released from jail and la
>reid flew out to belize or tobago or wherever the fuck he
>lives and gave him like a 3 million dollar deal with def jam?
>despite the fact they already did a x.x million dollar deal
>with him for god father buried alive in 2004 to lackluster
>results...
>and then they ended up dropping him without ever releasing a
>single bit of material except a few hulkshare links they
>emailed to NMC & co.?
>
>from a business point of view, do you think there are far too
>many former "artists" involved in the music industry and not
>enough people with an actual business background?
>how else can such poor business decisions be justified?
>what other adult is allowed to be this nearsighted and inept
>at their job?
>
>i mean from an outsider point of view - it seems "odd" in
>practice to spend a ton of money and never see any real return
>on your investment.
>but from a business point of view it seems like immediate
>grounds for termination.
>and yet here it goes again and again and again...
>i'm reminded of in the late 90's-mid 00's when labels were
>doling out vanity labels to every lamarr, daryl and earl who
>sold a few records.
>...all of which went absolutely no where, mind you.
>
>anyway i can't wait to see the next boob that wins a million
>dollars just for accruing 1+ million (with at least 25% bot)
>views on youtube.
>
>the late 00's gave us ringtone rap.
>the early 10's gave us youtube rap.
>i say keep giving anyone who held on to a shred of cognitive
>sense during the excruciating, conformist 00's a tickle at
>your expense.
>
>: )

---
“Change is inevitable. Progress is optional.” – Tony Robbins

...I also expect to lose a lot more integrity in the process, if any of that is left or still considered.


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Crank That Is the Reason

i wouldnt be surprised if thats just good publicity.

yeah, signing them for one single deal would make more sense... except most people have already HEARD and seen the singles, so then what do you do? they could take asap's big youtube hit for instance and market it to radio and mainstream channels and so on but you need something bigger to get news outlets and music sites' attention these days when people get blase about something in about 10 seconds after it came out.

besides, asap makes good records. hes not exactly original or a great rapper himself, but he makes good records. even the lords never worry mixtape had end to end hot, interesting beats.

>i wouldnt be surprised if thats just good publicity.
>
>yeah, signing them for one single deal would make more
>sense... except most people have already HEARD and seen the
>singles, so then what do you do? they could take asap's big
>youtube hit for instance and market it to radio and mainstream
>channels and so on but you need something bigger to get news
>outlets and music sites' attention these days when people get
>blase about something in about 10 seconds after it came out.

that's not true, how many songs have been out for months/years before they connected with mainstream audiences and made tons of money?

the bubble that rap fans exist in is not the majority of america.

kid cudi - day & nite is the example i always use.
but it's still valid.
it took a full year to fully peak once it was pushed correctly.

---
“Change is inevitable. Progress is optional.” – Tony Robbins

Even if you "struck gold" with a smash.. before a label... if you are the right kind of artist... i.e. Soulja Boy the label can get u with the right producers and you'll make another one...

and because they have you in a 360 deal.. they can milk every aspect of your rev streams.. merch, tour, acting, publishing etc.... so they bigger they blow you up the more they make...

example... I guarantee you Psy is in the studio with every EDM hitmaker and Pop songwriter imaginable looking for another Gangnam Style... nothing will come close but it could push the ball forward and make way more money...

Double 0
DJ/Producer/Artist
Producer in Kidz In The Hall
-------------------------------------------
twitter: @godouble0
IG: @godouble0
www.thinklikearapper.com