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Lobby The Lesson topic #2670898

Subject: "Other then the Wu, what hip hop artists merchendise?" Previous topic | Next topic
debo40oz
Member since Apr 16th 2003
4081 posts
Wed Mar-07-12 03:14 PM

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"Other then the Wu, what hip hop artists merchendise?"


  

          

I don't really consider roc-a-wear, sean paul or Phat Farm the same thing. I don't think I ever seen a Tip, KRS, or many other artist merchendise.
Off the top of the head I think Run Dmc, Wu, Snoop, Hiero, Roots, may be the only major Hip hop artist's tour shirts I ever seen someone rock. I think Jedi Mind Tricks may do a better job of merchendising.
Is there no market? Is it that the culture isn't receptive to wearing tour T-shirts? Am I blind? I might see some being sold at some shows. Maybe I am just old and don't see enough young bucks to see what they are rocking.
Now that I think about it, not a lot of modern artists seem to merchandise that much. More likely I will see a Guns n Roses shirt then any new rock band.

I am not sure if this should be in the lesson as it is not actually music related but whatever.

  

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Topic Outline
Subject Author Message Date ID
Hiero puts/put a heavy emphasis on merch.
Mar 07th 2012
1
so why don't the major artists do it?
Mar 07th 2012
2
      B/c they see the bigger picture and do actual clothing lines
Mar 07th 2012
7
      I don't see why they are mutually exclusive
Mar 08th 2012
8
      I think it's bad business primarily
Mar 08th 2012
9
Rhymesayers pushes a lot of schwag...
Mar 07th 2012
3
Odd Future
Mar 07th 2012
4
IN. SANE. CLOWN. POSSE.
Mar 07th 2012
5
Underground artists do it because they need the money
Mar 07th 2012
6
No one is seeing Tech N9ne on merch
Mar 08th 2012
10
La Coka Nostra
Mar 08th 2012
11

mrhood75
Member since Dec 06th 2004
44203 posts
Wed Mar-07-12 03:25 PM

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1. "Hiero puts/put a heavy emphasis on merch."
In response to Reply # 0


  

          

Rhymesayers is heavy into merch as well. Ditto Def Jux (when they were still around).

I'd say most middling underground acts on up try to sell t-shirts and such when on tour. These artists/groups make a large share of their money off of touring and the merch that they sell at their shows, so it's worth the cost to print them up.

-----------------

www.albumism.com

Checkin' Our Style, Return To Zero:

https://www.mixcloud.com/returntozero/

  

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debo40oz
Member since Apr 16th 2003
4081 posts
Wed Mar-07-12 03:27 PM

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2. "so why don't the major artists do it?"
In response to Reply # 1


  

          

?

  

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zuma1986
Member since Dec 18th 2006
9085 posts
Wed Mar-07-12 10:49 PM

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7. "B/c they see the bigger picture and do actual clothing lines"
In response to Reply # 2


  

          

Instead of just going after just the die-hard fans, they go after the whole target market. I bet there's plenty of ppl who aren't the biggest Jay-z fan but will get Roca-wear.

  

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debo40oz
Member since Apr 16th 2003
4081 posts
Thu Mar-08-12 08:02 AM

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8. "I don't see why they are mutually exclusive"
In response to Reply # 7


  

          

.

  

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k_orr
Charter member
80197 posts
Thu Mar-08-12 08:45 AM

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9. "I think it's bad business primarily"
In response to Reply # 2


  

          

Maybe back in the day you'd want to look like your favorite rapper by buying Adidas and Lee jeans rather than wear their name on your chest.

But after Public Enemy in 1989, everyone (label or artist) should have hired some graphic designers and put together logos for stickers and t-shirts. Wu Tang and Hiero seem to be the only folks who thought about that during the last Golden Age...and today it seems like only folks that sell to skateboarders do it now.

one
k. orr

  

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Frank Mackey
Member since May 23rd 2006
2871 posts
Wed Mar-07-12 04:10 PM

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3. "Rhymesayers pushes a lot of schwag..."
In response to Reply # 0


          

http://www.fifthelementonline.com/rhymesayers?limit=30

  

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Options
Member since Nov 19th 2009
1007 posts
Wed Mar-07-12 08:12 PM

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4. "Odd Future"
In response to Reply # 0


          

I just saw a video with kids lined up around the block to buy shirts and stuff.

  

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Nodima
Member since Jul 30th 2008
14975 posts
Wed Mar-07-12 08:31 PM

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5. "IN. SANE. CLOWN. POSSE."
In response to Reply # 0


  

          


~~~~~~~~~
"This is the streets, and I am the trap." Jay Bilas

http://www.last.fm/user/NodimaChee
http://www.popmatters.com/pm/archive/contributor/517
http://rateyourmusic.com/list/Nodima/run_that_shit__nodimas_hip_hop_handbook

  

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simpsycho
Member since May 29th 2007
8056 posts
Wed Mar-07-12 09:31 PM

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6. "Underground artists do it because they need the money"
In response to Reply # 0
Wed Mar-07-12 09:31 PM by simpsycho

  

          

I know a lot of underground rappers can make more from merch sales at a show than they get paid for actually playing. They need that money, it's how they make their living. If you're a major artist getting paid five or six figures to play a show, making more money probably isn't the highest priority.

And since you brought it up, the only major acts in all of music that I see doing well with tour shirts are country music artists. But they're also the only ones still doing well with album sales, so that makes sense.

  

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Hitokiri
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21782 posts
Thu Mar-08-12 09:18 AM

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10. "No one is seeing Tech N9ne on merch"
In response to Reply # 0


  

          

No lie dude has everything. Tshirts, shoelaces, neckties, blankets...


http://youtu.be/2R2ADdaWd6s

--

"You can't beat white people. You can only knock them out."

  

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Dj Joey Joe
Member since Sep 01st 2007
13767 posts
Thu Mar-08-12 10:57 AM

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11. "La Coka Nostra "
In response to Reply # 0


  

          

These kats do well when it comes to shirts & shit, I hear that they sell out of clothing, cds, & even vinyl almost at every show they go to.

lank: http://www.LaCokaNostra.com

https://tinyurl.com/y4ba6hog

---------
"We in here talking about later career Prince records
& your fool ass is cruising around in a time machine
trying to collect props for a couple of sociopathic degenerates" - s.blak

  

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