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Its owners are shareholders of their funds/etfs:
"Our company is owned by its member funds, which in turn are owned by fund shareholders."
The average of expense ratios in the industry ex-Vanguard is 0.49 ($49 fee per $10,000 invested). Vanguard's average expense ratio is ridiculously lower at 0.09 ($9 fee per $10,000 invested).
Warren Buffett has instructed the trustee of his wife's inheritance to invest 90% in a low cost S&P 500 index fund and 10% short-term government bonds. VOO will cost you just $3 per $10,000.
Vanguard is known for their low-fee passively managed market cap weighted funds. But even their actively managed funds are low-fee, comparatively. I hold both passive (VTI, VEA, VYM, VYMI) and active (VFMF, VFMV, VFVA).
A 1% AUM fee advisor would charge you $1,000 for $100,000. DIY with, say, VOO, would cost you $30 for $100,000 investment.
Can't go wrong with S&P500 (voo/vfiax) or total US stock market (vti/vtsax) or the world (vt/vtwax). Or a target date fund (target retirement fund). All are at 20+% discounts.
When the s&p 500 has decline 25%, here are the 1 year, 3 year, 5 year, 10 year returns: https://awealthofcommonsense.com/wp-content/uploads/2022/09/Screenshot-2022-09-30-222222.png
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