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Subject: "CA/RNC "Deterrence" campaign to dissuade millions of Black vot..." Previous topic | Next topic
navajo joe
Member since Apr 13th 2005
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Mon Sep-28-20 12:51 PM

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"CA/RNC "Deterrence" campaign to dissuade millions of Black vot..."
Mon Sep-28-20 12:51 PM by navajo joe

  

          

https://www.channel4.com/news/revealed-trump-campaign-strategy-to-deter-millions-of-black-americans-from-voting-in-2016

Revealed: Trump campaign strategy to deter millions of Black Americans from voting in 2016


Channel 4 News has exclusively obtained a vast cache of data used by Donald Trump’s 2016 presidential campaign on almost 200 million American voters.

It reveals that 3.5 million Black Americans were categorised by Donald Trump’s campaign as ‘Deterrence’ – voters they wanted to stay home on election day.

Tonight, civil rights campaigners said the evidence amounted to a new form of voter “suppression” and called on Facebook to disclose ads and targeting information that has never been made public.

The ‘Deterrence’ project can be revealed after Channel 4 News obtained the database used by Trump’s digital campaign team – credited with helping deliver his shock victory to become president four years ago.

Vast in scale, it contains details on almost 200 million Americans, among more than 5,000 files, which together amass almost 5 terabytes of data – making it one of the biggest leaks in history.

It reveals not only the huge amounts of data held on every individual voter, but how that data was used and manipulated by models and algorithms.

In 16 key battleground states, millions of Americans were separated by an algorithm into one of eight categories, also described as ‘audiences’, so they could then be targeted with tailored ads on Facebook and other platforms.

One of the categories was named ‘Deterrence’, which was later described publicly by Trump’s chief data scientist as containing people that the campaign “hope don’t show up to vote”.

Analysis by Channel 4 News shows Black Americans – historically a community targeted with voter suppression tactics – were disproportionately marked ‘Deterrence’ by the 2016 campaign.

In total, 3.5 million Black Americans were marked ‘Deterrence’.

In Georgia, despite Black people constituting 32% of the population, they made up 61% of the ‘Deterrence’ category. In North Carolina, Black people are 22% of the population but were 46% of ‘Deterrence’. In Wisconsin, Black people constitute just 5.4% of the population but made up 17% of ‘Deterrence’.

The disproportionate categorising of Black Americans for ‘Deterrence’ is seen across the US. Overall, people of colour labelled as Black, Hispanic, Asian and ‘Other’ groups made up 54% of the ‘Deterrence’ category. In contrast, other categories of voters the campaign wished to attract were overwhelmingly white.

The 2016 campaign preceded the first fall in Black turnout in 20 years and allowed Donald Trump to take shock victories in key states like Wisconsin and Michigan by wafer-thin margins, reaching the White House despite losing the popular vote to Hillary Clinton.

Trump’s digital campaign, called ‘Project Alamo’ and based in San Antonio, Texas, involved a team from the now defunct British company Cambridge Analytica, working with a team from the Republican National Committee. Two senior members of the Cambridge Analytica team are working on the Trump 2020 campaign.

Cambridge Analytica collapsed after investigations by Channel 4 News, The Guardian and the New York Times in 2018.

Facebook is facing calls to ban political advertising, following an international backlash over the use of its platform to spread misinformation, disinformation, and suppression during election campaigns.

The Trump campaign spent £44 million on Facebook ads alone during 2016, posting almost six million different versions of highly targeted messages that were pumped directly into the feeds of target voters across America, helped by a Facebook employee embedded within the Trump campaign.

But many of the ads were so called ‘dark posts’, which could vanish from recipients’ feeds once a campaign stopped paying for them.

It means no complete public record exists of the ads posted on Facebook during the 2016 campaign or the audience lists used to target voters. The platform offered no ‘Ad Library’ at the time.

Without Facebook or the campaign itself revealing the information, it means it’s not possible to ascertain exactly how potential voters in the ‘Deterrence’ group may have been targeted on Facebook.

The Trump campaign itself has categorically stated that it did not target African Americans.

Brad Parscale, the campaign’s 2016 digital director told PBS Frontline: “I would say I’m nearly 100 percent sure we did not run any campaigns that targeted even African Americans.”

But Channel 4 News has uncovered evidence that the campaign did target Black voters with negative ads designed to crush Hillary Clinton’s turnout.

These included videos featuring Hillary Clinton referring to Black youths as “super predators” which aired on television 402 times in October 2016 and received millions of views on Facebook.

In one confidential document seen by Channel 4 News, Cambridge Analytica admitted the Trump campaign did target “AA” (African Americans) with what it called the “Predators video” – spending $55,000 USD in the state of Georgia alone.

Reacting to the Channel 4 News revelations, Jamal Watkins, vice president of the National Association for the Advancement of Colored People (NAACP) branded it a modern-day suppression campaign, using data and digital technology to keep Black voters at home.

He said: “The thing that’s shocking slash troubling about this is that there’s this category of suppression. That ‘Deterrence’ part. So, we use data – similar to voter file data – but it’s to motivate, persuade and encourage folks to participate. We don’t use the data to say who can we deter and keep at home. That just seems, fundamentally, it’s a shift from the notion of democracy.

“It’s not ‘may the best candidate win’ at that point it’s ‘may the best well-funded machine suppress voters and keep them at home thereby rigging the election so that someone can win’.”

He added: “I don’t believe Facebook has fully disclosed their role, and fully disclosed the types of ads that were run, who was involved and literally how they may have been embedded in, say, the Trump campaign to make this all come to life.

“Facebook is a very profitable platform. It reaches billions of folks every day. It doesn’t need this kind of money. If it were to monitor and check these suppressive ads and say this is not the platform for this type of misinformation disinformation suppression tactics, Mark Zuckerberg would still live well, and eat well.”

Today, a Facebook spokesperson said: “Since 2016, elections have changed and so has Facebook – what happened with Cambridge Analytica couldn’t happen today. We have 35,000 people working to ensure the integrity of our platform, created a political ads library… and have protected more than 200 elections worldwide. We also have rules prohibiting voter suppression and are running the largest voter information campaign in American history.”

The Trump campaign, the Republican National Committee and the White House did not provide any comment to Channel 4 News prior to broadcast.

Investigations Team:

Job Rabkin, Guy Basnett, Ed Howker, Janet Eastham and Heidi Pett.

News Production Team:

Sola Renner, Michael French, Josh Ho, Matthew Cundall, Tim Bentham, Tony Fryer, Dani Isdale and Anna-Lisa Fuglesang.

Contact the investigations team here.

"Regardless if you listen to me, in the end we'll see."
-Cee-Lo

"You’ve had 4 years of Trump University and are still failing the final exam smh"
-Bree Newsome Bass

  

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Topic Outline
Subject Author Message Date ID
This database should be open to the public
Sep 28th 2020
1
So the "suppression" campaign was a video of hillary speaking?
Sep 28th 2020
2
You sound suspect it was more than one ad
Sep 28th 2020
3
      The article used a bad example of this supression.
Sep 28th 2020
19
I'm so happy I never messed with Facebook
Sep 28th 2020
4
It really is a horrible company
Sep 28th 2020
5
Oh and Parscale lied to Congress about this
Sep 28th 2020
6
Annnd he apparently tried to ice himself yesterday nm
Sep 28th 2020
15
So...a Facebook custom audience campaign?
Sep 28th 2020
7
if you don't know what dark posts are
Sep 28th 2020
8
I don't get the "above it all" folks that post here
Sep 28th 2020
10
      Ha they're insufferable.
Sep 28th 2020
17
Cambridge Analytica and the DNC breach were very much NOT above
Sep 28th 2020
9
not talking about either of those.
Sep 28th 2020
11
      How do you believe they got the data to run this operation?
Sep 28th 2020
12
           Building/buying custom audience targeting lists on FB is easy as hell
Sep 28th 2020
13
                How do you believe they got the data to run THIS operation?
Sep 28th 2020
14
                     Tell me what you think this report says.
Sep 28th 2020
16
                          That the Trump campaign ran it's data operation through Cambridge
Sep 28th 2020
18
                               That's not what the link you posted said. Also, that's not unique to CA
Sep 28th 2020
20
                                    You're just making things up at this point
Sep 28th 2020
21
                                         Your ignorance of a topic doesn't mean I'm making shit up, lol
Sep 28th 2020
22
They ran a targeted propaganda campaign to get people not to vote
Sep 28th 2020
23
      Clinton's pied piper strategy convinced cable news networks
Sep 28th 2020
24
           who's defending HRC? She's trash. I'm in Cali and didn't vote for her.
Sep 28th 2020
25

MEAT
Member since Feb 08th 2008
20489 posts
Mon Sep-28-20 12:56 PM

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1. "This database should be open to the public"
In response to Reply # 0


  

          

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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Brotha Sun
Member since Dec 31st 2009
6288 posts
Mon Sep-28-20 01:13 PM

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2. "So the "suppression" campaign was a video of hillary speaking?"
In response to Reply # 0


          

Not even doctored? A thing she actually said?

Lol


This is only considered suppression when you're forced to choose between two corporate backed candidates and shamed for going third party.


Maybe dont choose a candidate that is an easy target next time.

"They used to call me Baby Luke....but now? The whole damn 2 Liiiive Crew."

  

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Lurkmode
Member since May 07th 2011
4097 posts
Mon Sep-28-20 01:20 PM

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3. "You sound suspect it was more than one ad"
In response to Reply # 2


  

          


"The Trump campaign spent £44 million on Facebook ads alone during 2016, posting almost six million different versions of highly targeted messages that were pumped directly into the feeds of target voters across America, helped by a Facebook employee embedded within the Trump campaign.

But many of the ads were so called ‘dark posts’, which could vanish from recipients’ feeds once a campaign stopped paying for them.

It means no complete public record exists of the ads posted on Facebook during the 2016 campaign or the audience lists used to target voters. The platform offered no ‘Ad Library’ at the time."








>Not even doctored? A thing she actually said?
>
>Lol
>
>
>This is only considered suppression when you're forced to
>choose between two corporate backed candidates and shamed for
>going third party.
>
>
>Maybe dont choose a candidate that is an easy target next
>time.
>
>

---------------------------
Signature

  

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Brotha Sun
Member since Dec 31st 2009
6288 posts
Mon Sep-28-20 04:57 PM

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19. "The article used a bad example of this supression."
In response to Reply # 3


          

Im sure the trump campaign did hella grimey shit to sway voters. like in every election.

"They used to call me Baby Luke....but now? The whole damn 2 Liiiive Crew."

  

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Numba_33
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17590 posts
Mon Sep-28-20 01:29 PM

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4. "I'm so happy I never messed with Facebook"
In response to Reply # 0


  

          

>The Trump campaign spent £44 million on Facebook ads alone
>during 2016, posting almost six million different versions of
>highly targeted messages that were pumped directly into the
>feeds of target voters across America, helped by a Facebook
>employee embedded within the Trump campaign.
>
>But many of the ads were so called ‘dark posts’, which
>could vanish from recipients’ feeds once a campaign stopped
>paying for them.
>
>It means no complete public record exists of the ads posted on
>Facebook during the 2016 campaign or the audience lists used
>to target voters. The platform offered no ‘Ad Library’ at
>the time.
>
>Without Facebook or the campaign itself revealing the
>information, it means it’s not possible to ascertain exactly
>how potential voters in the ‘Deterrence’ group may have
>been targeted on Facebook.

Good lord, this sounds so damn shady.

"Sean sparks like John Starks, nah, Sean ball like John Wall" - Rest In Power Forever Sean Price.

  

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makaveli
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Mon Sep-28-20 01:44 PM

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5. "It really is a horrible company "
In response to Reply # 4


  

          

“So back we go to these questions — friendship, character… ethics.”

  

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navajo joe
Member since Apr 13th 2005
6288 posts
Mon Sep-28-20 01:51 PM

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6. "Oh and Parscale lied to Congress about this"
In response to Reply # 0


  

          

https://pbs.twimg.com/media/EjA8uweWAAAcEdL?format=jpg&name=large

Tough week for America's newly famous wife beater

"Regardless if you listen to me, in the end we'll see."
-Cee-Lo

"You’ve had 4 years of Trump University and are still failing the final exam smh"
-Bree Newsome Bass

  

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vik
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13213 posts
Mon Sep-28-20 04:19 PM

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15. "Annnd he apparently tried to ice himself yesterday nm"
In response to Reply # 6


  

          

---

But hell, what do I know?

  

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kayru99
Member since Jan 26th 2004
15812 posts
Mon Sep-28-20 03:15 PM

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7. "So...a Facebook custom audience campaign?"
In response to Reply # 0
Mon Sep-28-20 03:19 PM by kayru99

          

Nothing about this is illegal, unusual or even voter suppression. I'm not even certain I'd call this unethical.

And frankly, it's kind of offensive to call this voter suppression in the face of the *actual* voter suppression like the dismantling of the Voting Rights Act.

Also, "dark posts" arent a thing. Maybe they mean embedded posts..?

I'm kind of shocked at how many people have no idea how digital marketing works, tbh.

  

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Rjcc
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Mon Sep-28-20 03:23 PM

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8. "if you don't know what dark posts are"
In response to Reply # 7


          

then you probably shouldn't be telling other people that they don't know about digital marketing

www.engadgethd.com - the other stuff i'm looking at

  

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MEAT
Member since Feb 08th 2008
20489 posts
Mon Sep-28-20 03:30 PM

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10. "I don't get the "above it all" folks that post here"
In response to Reply # 8


  

          

You could show an alien spacecraft landing on Bourbon Street and there's a contingency of folks that would say "oh we been known about aliens"

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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Brew
Member since Nov 23rd 2002
20498 posts
Mon Sep-28-20 04:45 PM

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17. "Ha they're insufferable."
In response to Reply # 10


          

----------------------------------------

"Fuck aliens." © WarriorPoet415

  

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MEAT
Member since Feb 08th 2008
20489 posts
Mon Sep-28-20 03:27 PM

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9. "Cambridge Analytica and the DNC breach were very much NOT above"
In response to Reply # 7


  

          

board.

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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kayru99
Member since Jan 26th 2004
15812 posts
Mon Sep-28-20 03:51 PM

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11. "not talking about either of those. "
In response to Reply # 9


          

I'm talking about this article.
gerrymandering is voter suppression
the florida felon poll taxes is voter suppression
Gutting the VRA is voter suppression.
A custom audience FB campaign is NOT voter suppression.

  

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MEAT
Member since Feb 08th 2008
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Mon Sep-28-20 03:54 PM

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12. "How do you believe they got the data to run this operation?"
In response to Reply # 11


  

          

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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kayru99
Member since Jan 26th 2004
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Mon Sep-28-20 04:03 PM

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13. "Building/buying custom audience targeting lists on FB is easy as hell"
In response to Reply # 12


          

Big data is a thing.

  

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MEAT
Member since Feb 08th 2008
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Mon Sep-28-20 04:08 PM

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14. "How do you believe they got the data to run THIS operation?"
In response to Reply # 13
Mon Sep-28-20 04:16 PM by MEAT

  

          

From 2018

https://www.msnbc.com/katy-tur/watch/how-the-trump-campaign-worked-with-a-data-firm-accused-of-stealing-facebook-data-1189723715742

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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kayru99
Member since Jan 26th 2004
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Mon Sep-28-20 04:27 PM

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16. "Tell me what you think this report says."
In response to Reply # 14


          


  

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MEAT
Member since Feb 08th 2008
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Mon Sep-28-20 04:50 PM

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18. "That the Trump campaign ran it's data operation through Cambridge"
In response to Reply # 16
Mon Sep-28-20 04:53 PM by MEAT

  

          

Analytica, and CA used back end data mining via Facebook APIs under the guise of research to acquire a level of information that nobody has access to.

What you're suggesting is that anyone can run a Facebook targeted ads campaign, which is correct.

What the Trump campaign did is microtarget an influence campaign to the level of precision that isn't available to anyone that doesn't work at Facebook.

It's the difference between targeting everyone from okayplayer with banner ads versus having access to the ip address of every poster here, then specifically influencing them personally. Not just based on their collective posting, but ALL of the other factors that would be available to having access to their locations, friends, habits, posting history ... etc.

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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kayru99
Member since Jan 26th 2004
15812 posts
Mon Sep-28-20 05:09 PM

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20. "That's not what the link you posted said. Also, that's not unique to CA"
In response to Reply # 18
Mon Sep-28-20 05:11 PM by kayru99

          

what you're describing is pretty standard operating procedure in digital maketing, minus unique IP address (which isn't uncommon, just ain't *standard*). All those cheesy personality tests, and who do you look like quizzes, and what films do you like...FB keeps all that info, builds identity profiles and sells it to people, 24/7. ALL online data companies do.

All well run FB custom audience campaigns do everything you described. Those are standard targeting settings for a FB campaign.

And MULTIPLE third party companies data mine and cross reference cookies to build very detailed user profiles. That's an entire industry, bruh.

So, no.
There isn't a story, here.

  

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MEAT
Member since Feb 08th 2008
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Mon Sep-28-20 05:13 PM

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21. "You're just making things up at this point"
In response to Reply # 20


  

          

Also the report is titled "How the Trump campaign worked with a data firm accused of stealing Facebook Data"

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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kayru99
Member since Jan 26th 2004
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Mon Sep-28-20 05:21 PM

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22. "Your ignorance of a topic doesn't mean I'm making shit up, lol"
In response to Reply # 21


          

Also, key word?
"Accused".

  

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GOMEZ
Member since Feb 13th 2003
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Mon Sep-28-20 05:39 PM

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23. "They ran a targeted propaganda campaign to get people not to vote"
In response to Reply # 7


  

          

that shit runs very counter to a healthy democracy. Investing multi millions of dollars to execute a strategy focused on keeping primarily black voters to stay home is fucked. Like very fucked. Legal or not, I don't know. I'm ignorant on the legalities, but I promise you it's not good or ethical.

It also sounds like Parscale lied about it in sworn testimony. I'd be interested in learning more about the content of the campaigns, but FB gonna pretend like the dog ate their homework on that one, I guess. So who knows what countless half truths or what misinformation was included that can't be fairly countered in public discourse.

In a generation of swine, the one-eyed pig is king.
-Hunter S. Thompson

  

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kayru99
Member since Jan 26th 2004
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Mon Sep-28-20 05:49 PM

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24. "Clinton's pied piper strategy convinced cable news networks"
In response to Reply # 23


          

to promote Trump over all other Republican candidates, giving dude BILLIONS of dollars in free advertising...which is at least as counter-democratic (actually a good deal more IMO cuz TV is still more effective for political ads than social media).

Somehow that was legal too.
If we wanna chase real campaign reform, I'm for that. But YET ANOTHER Trump conspiracy, this late?

it's been 4 years. What has chasing fake Trump conspiracies gotten you?

Learn from yoour mistakes, man.

  

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GOMEZ
Member since Feb 13th 2003
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Mon Sep-28-20 06:05 PM

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25. "who's defending HRC? She's trash. I'm in Cali and didn't vote for her."
In response to Reply # 24


  

          

(actually a good deal more IMO cuz
>TV is still more effective for political ads than social
>media).

Not sure that point is true, as I'm looking at the effect rampant social media disinfo campaigns has had in places like Brazil....



I haven't been chasing Trump conspiracies. I'm looking at the issue at hand. It's not just an innocuous FB campaign like you're trying to make it out to be.

In a generation of swine, the one-eyed pig is king.
-Hunter S. Thompson

  

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