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Subject: "SO many Black faces in advertisements now......" Previous topic | Next topic
FLUIDJ
Member since Sep 18th 2002
44604 posts
Fri Sep-25-20 09:17 AM

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"SO many Black faces in advertisements now......"


  

          

We've noticed a marked increase in both print and digital which is so refreshing...

Got a Hanna Andersson flyer in the mail last week and I'm almost certain is the FIRST time I've ever seen a Black face in their catalogs......like...OBVIOUSELY Black...not just ambiguous-person-of-color-that's-likely-black-but-maybe-not-just-in-case... On multiple pages at that...

I've seen it on websites of all kinds of other brands too....

It's great and refreshing like I said...but...I can't help but wonder; did they just have these models on deck in the "reject" pile??

That's fcked up. How did they get all these new ad campaigns with Black faces shot so fast?? I always imagined it took quite a while...not to mention the hurdles of the pandemic.

I'd love to hear from these now featured models how long ago they shot the pics...also curious of they were adequately compensated..

"Get ready....for your blessing....."
"Bury me by my Grand-Grand and when you can come follow me"

  

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Topic Outline
Subject Author Message Date ID
But in TV they still do that thing
Sep 25th 2020
1
I was thinking that same thing when I watched an Amazon Echo Show ad
Sep 25th 2020
2
Still rare to see Black families
Sep 25th 2020
3
They won't talk about this part...
Sep 25th 2020
5
There are some that pull it off
Sep 25th 2020
6
man what you said
Sep 25th 2020
7
yes, it is rare. I really like this one:
Sep 25th 2020
8
Here is another one I like
Oct 06th 2020
12
I came in to say this. Carry on.
Nov 16th 2020
I came in to say this. Carry on.
Nov 16th 2020
14
black love IS revolutionary.
Nov 17th 2020
16
Damn...who’s at fault for this one though???
Nov 22nd 2020
17
Another one I like - Bounty Lego Commercial
Nov 25th 2020
18
okay I LOVE this one! Scoop there it is!
Jan 06th 2021
21
THIS.IS.EVERYTHING!! LOL...
Jan 06th 2021
22
that was dope!!
Jan 06th 2021
24
Here's me and my son in our Mercari commercial :)
Jan 06th 2021
23
      Dope. Did wardrobe let him keep the STATE sweatshirt though??
Jan 06th 2021
25
           nope. they were stingy AF
Jan 17th 2021
26
                Damn that’s cold.
Jan 17th 2021
28
In the UK too
Sep 25th 2020
4
interracial couples?
Sep 26th 2020
11
Women are the biggest consumers
Sep 25th 2020
9
You're Just NOW Noticing That, It's Been Going On For A While Now
Sep 25th 2020
10
My son and I just shot a commercial for Mercari LOL
Nov 16th 2020
13
Hey, hey..hey hey HAY....
Nov 17th 2020
15
Burts Bees apologizes for a photo without a Black Dad
Nov 25th 2020
19
Cool. Who do we let know that they can market to us without 808's?
Nov 25th 2020
20
It's like they passed a law some time in the last 18 months
Jan 17th 2021
27
its so over the top now
Jan 19th 2021
31
My wife and I were just having that conversation a couple nights ago
Jan 19th 2021
32
I like seeing Snoop still getting checks, I saw State Farm guy...
Jan 17th 2021
29
yes
Jan 17th 2021
30
This might be the only Aldi commercial I have ever seen with black ppl
Feb 02nd 2021
33
LOL...I never seen that...
Feb 02nd 2021
34

after midnight
Member since Jul 04th 2007
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Fri Sep-25-20 10:08 AM

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1. "But in TV they still do that thing"
In response to Reply # 0


  

          

where they obscure the Black person's face, like the Bush bean commercial with the sparklers

or film the Black person from behind, like the second Bush bean commercial, and numerous other commercials

oh, and make sure the Black guy is the shortest one if there's a group of people, and of course he absolutely must wear glasses.

Guess Black consumer dollars don't hold the same weight. Maybe it's the ad agency hired to make the commercial acting on their own biases?


__________________
Laces out like the bookings, just the way that Run did it

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Fri Sep-25-20 11:35 AM

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2. "I was thinking that same thing when I watched an Amazon Echo Show ad "
In response to Reply # 0


  

          

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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legsdiamond
Member since May 05th 2011
79331 posts
Fri Sep-25-20 03:11 PM

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3. "Still rare to see Black families"
In response to Reply # 0


          

They love the lite curly headed kid and a white/Asian or other for the mom.

I really despise that shit. I know it’s cross marketing but I would really love to see more Black families in commercials.

****************
TBH the fact that you're even a mod here fits squarely within Jag's narrative of OK-sanctioned aggression, bullying, and toxicity. *shrug*

  

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CIPHA
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Fri Sep-25-20 03:51 PM

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5. "They won't talk about this part..."
In response to Reply # 3


          

_____________________________________

Let me guess, I can have "good day" now, right?

  

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upUPNorth
Member since Oct 12th 2005
1690 posts
Fri Sep-25-20 05:18 PM

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6. "There are some that pull it off"
In response to Reply # 3


  

          

and they stand out so its def still a thing. Was it the swiffer one or something? I can picture it.

There's this drug one I've seen sometimes that seems weird, for something to do with living with HIV, and there was quite a lot of black actors talking in that one, even the doctor (and one white male gay couple). I get that there might be some historical demographic targeting they could claim, but I doubt that's what was going through the marketing team's mind.

---------------------
Obviously White

  

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Brotha Sun
Member since Dec 31st 2009
6778 posts
Fri Sep-25-20 05:22 PM

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7. "man what you said "
In response to Reply # 3


          

"They used to call me Baby Luke....but now? The whole damn 2 Liiiive Crew."

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Fri Sep-25-20 08:09 PM

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8. "yes, it is rare. I really like this one:"
In response to Reply # 3


  

          

Prego
https://youtu.be/jwX4qOt6sVc

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Tue Oct-06-20 06:51 PM

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12. "Here is another one I like"
In response to Reply # 3


  

          

https://youtu.be/JVoirehRbMA

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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Buddy_Gilapagos
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Mon Nov-16-20 09:06 PM

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"I came in to say this. Carry on."


  

          


**********
"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"

  

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Buddy_Gilapagos
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Mon Nov-16-20 09:06 PM

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14. "I came in to say this. Carry on."
In response to Reply # 3


  

          


**********
"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"

  

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double negative
Member since Dec 14th 2007
22151 posts
Tue Nov-17-20 11:00 AM

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16. "black love IS revolutionary. "
In response to Reply # 3


  

          

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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FLUIDJ
Member since Sep 18th 2002
44604 posts
Sun Nov-22-20 10:52 AM

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17. "Damn...who’s at fault for this one though??? "
In response to Reply # 3


  

          

I mean... they tried...right?
https://www.bet.com/style/fashion/2020/11/21/burt-s-bees-holiday-ad-backlash.html

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Wed Nov-25-20 12:30 PM

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18. "Another one I like - Bounty Lego Commercial "
In response to Reply # 3


  

          

https://youtu.be/5N66sC4sDAg

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Wed Jan-06-21 08:24 AM

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21. "okay I LOVE this one! Scoop there it is!"
In response to Reply # 3


  

          

https://youtu.be/vDAg3VkZPg8

cha-co-lat-ta, cha-co-lat-ta, cha-co-lat-ta

lol

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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FLUIDJ
Member since Sep 18th 2002
44604 posts
Wed Jan-06-21 09:12 AM

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22. "THIS.IS.EVERYTHING!! LOL..."
In response to Reply # 21


  

          


"Get ready....for your blessing....."
"Bury me by my Grand-Grand and when you can come follow me"

  

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Damali
Member since Sep 12th 2002
35854 posts
Wed Jan-06-21 12:11 PM

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24. "that was dope!!"
In response to Reply # 21


          


"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly

  

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Damali
Member since Sep 12th 2002
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Wed Jan-06-21 12:10 PM

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23. "Here's me and my son in our Mercari commercial :)"
In response to Reply # 3


          

https://youtu.be/Ide963zRb54

and they've featured him on the mercari.com homepage, as well

d

"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly

  

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FLUIDJ
Member since Sep 18th 2002
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Wed Jan-06-21 01:07 PM

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25. "Dope. Did wardrobe let him keep the STATE sweatshirt though?? "
In response to Reply # 23


  

          


"Get ready....for your blessing....."
"Bury me by my Grand-Grand and when you can come follow me"

  

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Damali
Member since Sep 12th 2002
35854 posts
Sun Jan-17-21 05:25 PM

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26. "nope. they were stingy AF"
In response to Reply # 25


          


"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly

  

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FLUIDJ
Member since Sep 18th 2002
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Sun Jan-17-21 07:24 PM

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28. "Damn that’s cold. "
In response to Reply # 26


  

          

  

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Vector
Member since Jan 05th 2006
16356 posts
Fri Sep-25-20 03:39 PM

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4. "In the UK too"
In response to Reply # 0


  

          

A lot.

  

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spitfire
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11. "interracial couples?"
In response to Reply # 4


          

reminded me of this one:
https://www.youtube.com/watch?v=Mwn9p_K67Hw

------------------------------------------------------------------------------
http://vintagesoulmusic.tumblr.com
http://vintagehiphopmusic.tumblr.com
http://onetwann.tumblr.com

  

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Musa
Member since Mar 08th 2006
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Fri Sep-25-20 09:41 PM

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9. "Women are the biggest consumers"
In response to Reply # 0


  

          

Black women got the most "education" (aka debt)

<----

Soundcloud.com/aquil84

(HIP HOP)
http://aquil.bandcamp.com

  

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Dj Joey Joe
Member since Sep 01st 2007
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Fri Sep-25-20 10:34 PM

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10. "You're Just NOW Noticing That, It's Been Going On For A While Now"
In response to Reply # 0


  

          

I think I've started to see it in ads and commercials since the late 90's, it's always that one black guy or woman, in the past ten years Asians & Latinos have been popping up the same way.

And now with comedic tv shows it's always got to be that one gay guy or couple sometimes it will be a black & white gay couple; it's all about that green, no matter how racist these owners of companies & businesses can be, the one thing they will always want is that green money; inclusion means more money for them.


https://tinyurl.com/y4ba6hog

---------
"We in here talking about later career Prince records
& your fool ass is cruising around in a time machine
trying to collect props for a couple of sociopathic degenerates" - s.blak

  

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Damali
Member since Sep 12th 2002
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13. "My son and I just shot a commercial for Mercari LOL"
In response to Reply # 0


          

white guilt pays.

d


"But rest assured, in my luxurious house built on the backs of people darker than me, I am sipping fine scotch and scoffing at how stupid you are." - bshelly

  

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FLUIDJ
Member since Sep 18th 2002
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15. "Hey, hey..hey hey HAY...."
In response to Reply # 13


  

          

https://www.youtube.com/watch?v=F-oLqMwzvBY

  

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legsdiamond
Member since May 05th 2011
79331 posts
Wed Nov-25-20 02:56 PM

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19. "Burts Bees apologizes for a photo without a Black Dad"
In response to Reply # 0


          

They said he had to work and couldn’t make the photo shoot. Lmao.

It was a bunch of photos promoting families and everyone had a Dad except for the Black family.

That shit was intentional and it’s one of those things that irks me. Where are the Black Dads in these ads? Out smoking crack and incarcerated?

****************
TBH the fact that you're even a mod here fits squarely within Jag's narrative of OK-sanctioned aggression, bullying, and toxicity. *shrug*

  

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JFrost1117
Member since Aug 12th 2005
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Wed Nov-25-20 06:34 PM

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20. "Cool. Who do we let know that they can market to us without 808's?"
In response to Reply # 0


  

          

____________
Twitter & IG: @rulerofmyself
SC: rulerofmyself17

Yes! She's on the drugs. (c) BoHagon

  

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Teknontheou
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27. "It's like they passed a law some time in the last 18 months"
In response to Reply # 0


  

          

that every single family has to be interracial. Overnight, just about.

  

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legsdiamond
Member since May 05th 2011
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Tue Jan-19-21 11:58 AM

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31. "its so over the top now"
In response to Reply # 27


          

****************
TBH the fact that you're even a mod here fits squarely within Jag's narrative of OK-sanctioned aggression, bullying, and toxicity. *shrug*

  

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Lach
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Tue Jan-19-21 12:08 PM

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32. "My wife and I were just having that conversation a couple nights ago"
In response to Reply # 27


  

          

We're watching Hulu and I mean it was like every single family commercial we saw was interracial. I was like what is going on? But I did rather see those commercials than the ones talking about making folk undetectable in HIV tests.

  

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ThaTruth
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29. "I like seeing Snoop still getting checks, I saw State Farm guy..."
In response to Reply # 0


          

in a car ad. I love the “nice PJ’s Denny Hamlin” girl

________________________________________
"Take the surprise out your voice Shaq."-The REAL CP3
https://www.youtube.com/watch?v=v2H5K-BUMS0

  

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wluv
Member since Jan 27th 2003
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Sun Jan-17-21 11:09 PM

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30. "yes"
In response to Reply # 29


  

          

>in a car ad. I love the “nice PJ’s Denny Hamlin” girl

I love that commercial too

  

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SuiteLady
Member since Oct 19th 2004
16190 posts
Tue Feb-02-21 07:20 PM

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33. "This might be the only Aldi commercial I have ever seen with black ppl"
In response to Reply # 0


  

          

https://youtu.be/MmExlhbQMxI

♥ Inescapably Me ♥

"Love is never any better than the lover" Toni Morrison (The Bluest Eye)

  

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Dstl1
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34. "LOL...I never seen that..."
In response to Reply # 33


          

we got mad Aldis here, so there damn well should be some black folks in their commercials.

...I'm from the era when A.I. was the answer, now they think ai is the answer - Marlon Craft

  

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