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Subject: "Starbucks to encourage baristas to discuss race relations with customers" Previous topic | Next topic
AbdulJaleel
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23836 posts
Tue Mar-17-15 11:45 AM

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"Starbucks to encourage baristas to discuss race relations with customers"


  

          

http://fortune.com/2015/03/16/starbucks-baristas-race-talk/

CEO Howard Schultz is encouraging his employees to bring up the hot-button issue — his latest foray into controversial topics.

Starbucks SBUX 0.16% CEO Howard Schultz has never shied away from involving his company in controversial debates, whether those debates are about same-sex marriage, or gun control, or U.S. government gridlock.

But the executive, who oversees a coffee empire with 4,700 U.S. stores, has now taken on arguably the most polarizing political debate in the United States: race relations.

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today — which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

The initiative follows several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.

Schultz has met with almost 2,000 Starbucks employees since then in cities hit most directly by racial tension and anti-police brutality protests in the last year, including Oakland, St. Louis, Los Angeles, New York, Chicago, and Seattle, where Starbucks is based. Cognizant of what a powder keg the issue of race is, Starbucks says its baristas will be under no obligation to engage with customers on the topic. The goal is simply to foster discussion and an exchange of ideas.

The potential exists for arguments to break out (not for nothing this topic is the third rail of U.S. politics), and some may fairly question any move that could potentially slow in-store service. But Schultz has never been a wallflower when it comes to political debates and social activism. In 2013, he led a petition-based push urging Washington politicians to end the federal government shutdown. That year, he also wrote an open letter asking gun owners to refrain from bringing their guns into stores even they were allowed. Two years earlier, Starbucks launched a fund, fueled by the sale of $5 bracelets, to spur U.S. job creation. The company has also pledged to hire 10,000 veterans and military spouses over a five-year period.

And he has also not been shy to slam critics of Starbucks’ or his political stances, including shareholders. Two years ago, after an investor at its annual shareholder meeting said the company’s support for a marriage equality bill in Washington state had hurt sales after a boycott by an advocacy group, Schultz invited him to sell his Starbucks shares if he felt he could find another stock with as a high a return rate.

Schulz will discuss Starbucks’ “Race Together” initiative at the company’s annual shareholder meeting on Wednesday.

www.instagram.com/schemeofthings

  

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Topic Outline
Subject Author Message Date ID
Who the hell is having serious convos with the barista?
Mar 17th 2015
1
why she gotta be a hoe?
Mar 17th 2015
3
      lol
Mar 17th 2015
5
      lol. *How
Mar 17th 2015
7
           thank you
Mar 17th 2015
12
This def ain't working in ny.
Mar 17th 2015
2
thats so schultzy
Mar 17th 2015
4
I'm picturing a lot of Black Hebrew Israelite's with venti lattes
Mar 17th 2015
6
lmao
Mar 17th 2015
10
There's a Pumpkin Spiced Latte joke in there.
Mar 17th 2015
8
FUCK HOWARD SCHULTZ.
Mar 17th 2015
9
i could see this going one of two ways
Mar 17th 2015
11
very badly
Mar 17th 2015
13
Off jump, this is one of the worst ideas I've ever heard.
Mar 17th 2015
16
      nothing could possibly do more damage to race relations
Mar 17th 2015
27
ppl don't even like breathing without that first cup o'joe
Mar 17th 2015
14
FUCK YOU MEAN 'FLAT WHITE', BITCH?
Mar 17th 2015
15
How do you want that, Black?
Mar 17th 2015
17
just. give. me. my. iced. chai. tea. with. heavy. cream.
Mar 17th 2015
18
baristas and customers are on opposite sides of these 'issues'
Mar 17th 2015
19
I'm all for opening a dialogue about race
Mar 17th 2015
20
Great, more indignant baristas.
Mar 17th 2015
21
In the 313, 95% of our baristas are Black
Mar 17th 2015
22
feels good, can I get a pastry as well....
Mar 17th 2015
29
Where are the Starbucks in the 313?
Mar 17th 2015
33
RE: Where are the Starbucks in the 313?
Mar 17th 2015
39
      That's right. I forgot about Mack and Woodward
Mar 17th 2015
41
lmao :(
Mar 18th 2015
51
Louis CK
Mar 17th 2015
23
cup of hot coffee + race discussion = bad idea jeans.
Mar 17th 2015
24
The affair's over ... but I'm going to tell my wife anyway
Mar 17th 2015
40
      I normally use protection, but when am I going to be in Haiti again?
Mar 18th 2015
48
I wish i lived close to a starbucks so i could take full advantage of th...
Mar 17th 2015
25
nah they need to focus on making my coffee
Mar 17th 2015
26
I'm pretty sure that was part of the race experiment
Mar 17th 2015
30
Are you sure you want cream in that perfectly black cup a joe?
Mar 17th 2015
28
white cream/black coffee is all that needs to be discussed.
Mar 17th 2015
31
if you think that is bad allow me to share.....this:
Mar 17th 2015
32
I ordered a Tall Blonde, then joked with the old white guy barista....
Mar 17th 2015
34
Sounds like Trader's Joes with a slash of Morton Downey Jr.
Mar 17th 2015
35
lol..Morton Downey Jr...Wally George
Mar 17th 2015
37
I'm predicting a Starbucks racial harmony compilation cd.
Mar 17th 2015
36
I'd like a large MURRKAN please
Mar 17th 2015
38
Starbucks SVP Deletes Twitter Account After Actual Minorities Ask Him
Mar 17th 2015
42
Lol!
Mar 18th 2015
49
The snarkiest tweets about Starbucks’s ‘Race Together’ campaign
Mar 18th 2015
53
i dont want like to talk to my son before I've had my morning cup of joe
Mar 17th 2015
43
they should prolly give every race & ethnicity its own Starbucks name
Mar 17th 2015
44
Would you like a slice of Nigger Pie to go with that Latte, sir?
Mar 17th 2015
45
Is twitter just used to bash things?
Mar 17th 2015
46
I never even heard the word "barista" til today
Mar 18th 2015
47
Race together? Isn't race supposed to divide? lol!
Mar 18th 2015
50
terrible idea. the assumption is that the public want the barista's...
Mar 18th 2015
52
this is really one of the worst ideas i've ever heard
Mar 21st 2015
54
you can't punch enough holes throgh your starbucks card
Mar 22nd 2015
55

PimpTrickGangstaClik
Member since Oct 06th 2005
15152 posts
Tue Mar-17-15 11:58 AM

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1. "Who the hell is having serious convos with the barista? "
In response to Reply # 0


  

          

Hoe is it even possible. They're busy as shit.

_______________________________________
You ain't the only one whose got problems. You ain't the only one who knows pain. Get up off your ass and just solve them. You still got a chance to try to change, try the shit again.
Devin tha Dude

  

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legsdiamond
Member since May 05th 2011
68751 posts
Tue Mar-17-15 12:11 PM

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3. "why she gotta be a hoe? "
In response to Reply # 1


          

  

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Cenario
Member since Aug 24th 2005
57101 posts
Tue Mar-17-15 12:12 PM

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5. "lol"
In response to Reply # 3


  

          

-The Knicks’ coaching search still includes a lone frontrunner, Kurt Rambis, whose qualifications for the position include a strong relationship with Jackson and a willingness to take the job.

  

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PimpTrickGangstaClik
Member since Oct 06th 2005
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Tue Mar-17-15 12:17 PM

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7. "lol. *How"
In response to Reply # 3


  

          

But i won't edit, for comedy sake

_______________________________________
You ain't the only one whose got problems. You ain't the only one who knows pain. Get up off your ass and just solve them. You still got a chance to try to change, try the shit again.
Devin tha Dude

  

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legsdiamond
Member since May 05th 2011
68751 posts
Tue Mar-17-15 12:38 PM

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12. "thank you"
In response to Reply # 7


          

  

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Cenario
Member since Aug 24th 2005
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Tue Mar-17-15 12:07 PM

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2. "This def ain't working in ny."
In response to Reply # 0


  

          

-The Knicks’ coaching search still includes a lone frontrunner, Kurt Rambis, whose qualifications for the position include a strong relationship with Jackson and a willingness to take the job.

  

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2.tears.in.a.bucket
Member since Sep 04th 2009
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Tue Mar-17-15 12:12 PM

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4. "thats so schultzy"
In response to Reply # 0


  

          

.

♚♚♚♚

#BYLUG >>> https://goo.gl/1ooFp6

♚♚♚♚

screamin' mothafuck a 12 /
bitches ain't shit /
cops ain't neither /
they huntin' my people /

- i. rashad

♚♚♚♚

  

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Amritsar
Member since Jan 18th 2008
30547 posts
Tue Mar-17-15 12:14 PM

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6. "I'm picturing a lot of Black Hebrew Israelite's with venti lattes "
In response to Reply # 0


  

          

_______________________________________________
"Mindless populism embodied by Trump and Sanders are like a malignant wart on our body politic"

  

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Cenario
Member since Aug 24th 2005
57101 posts
Tue Mar-17-15 12:20 PM

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10. "lmao"
In response to Reply # 6


  

          

-The Knicks’ coaching search still includes a lone frontrunner, Kurt Rambis, whose qualifications for the position include a strong relationship with Jackson and a willingness to take the job.

  

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MEAT
Member since Feb 08th 2008
20621 posts
Tue Mar-17-15 12:18 PM

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8. "There's a Pumpkin Spiced Latte joke in there. "
In response to Reply # 0


  

          

I feel like that joke was around before DvMero right?

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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PROMO
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Tue Mar-17-15 12:19 PM

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9. "FUCK HOWARD SCHULTZ."
In response to Reply # 0


  

          

FUCKING PIECE OF SHIT.

STAND OUT HAND OUTS: http://basquiatwhenipaint.tumblr.com

TWEET ME: @PROMO206

  

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theprofessional
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Tue Mar-17-15 12:35 PM

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11. "i could see this going one of two ways"
In response to Reply # 0


  

          

either badly or very badly. whoever thought of this should just preemptively fire themselves now.

"i smack clowns with nouns, punch herbs with verbs..."

  

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legsdiamond
Member since May 05th 2011
68751 posts
Tue Mar-17-15 12:39 PM

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13. "very badly"
In response to Reply # 11


          

  

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Marbles
Member since Oct 19th 2004
21711 posts
Tue Mar-17-15 12:47 PM

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16. "Off jump, this is one of the worst ideas I've ever heard."
In response to Reply # 11


  

          


Bad idea jeans. (c) SNL

  

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theprofessional
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Tue Mar-17-15 01:42 PM

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27. "nothing could possibly do more damage to race relations"
In response to Reply # 16


  

          

than encouraging millions of complete strangers to have conversations about race relations. over hot coffee.

"i smack clowns with nouns, punch herbs with verbs..."

  

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BabySoulRebel
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Tue Mar-17-15 12:43 PM

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14. "ppl don't even like breathing without that first cup o'joe"
In response to Reply # 0


  

          

but they're gonna want to discuss race relations first thing in the morning.
RIIIIIIIIIIIIIIIIIIIIIIIGGGHT.

here for dis.

  

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T Reynolds
Member since Apr 16th 2007
42156 posts
Tue Mar-17-15 12:46 PM

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15. "FUCK YOU MEAN 'FLAT WHITE', BITCH?"
In response to Reply # 0


  

          

what the fuck is going on

  

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MEAT
Member since Feb 08th 2008
20621 posts
Tue Mar-17-15 12:49 PM

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17. "How do you want that, Black?"
In response to Reply # 15


  

          

------
“There is no fate that cannot be surmounted by scorn.” -Albert Camus

  

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rdhull
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Tue Mar-17-15 12:57 PM

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18. "just. give. me. my. iced. chai. tea. with. heavy. cream."
In response to Reply # 0


  

          

  

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Deadzombie
Member since Aug 21st 2008
13358 posts
Tue Mar-17-15 12:58 PM

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19. "baristas and customers are on opposite sides of these 'issues'"
In response to Reply # 0


          

  

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Mafamaticks
Member since Jan 12th 2004
4310 posts
Tue Mar-17-15 01:04 PM

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20. "I'm all for opening a dialogue about race"
In response to Reply # 0


  

          

but not from a fucking barista

  

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Kira
Member since Nov 14th 2004
28314 posts
Tue Mar-17-15 01:05 PM

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21. "Great, more indignant baristas."
In response to Reply # 0


  

          

... IF YOU DON'T FUCKING SERVE ME MY DOUBLE CARAMEL FRAUPAUCCINO ON ICE WITH A SPRITZ OF LEMON THEN HEADS WILL ROLL MISSY.

Seriously, this is going to go so poorly it's not even funny. Never talk about race with insulated people.

  

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DaHeathenOne76
Member since May 11th 2003
29360 posts
Tue Mar-17-15 01:08 PM

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22. "In the 313, 95% of our baristas are Black"
In response to Reply # 0


          

What are they gonna say?:

Good morning you gentrifying hipster honky, how does it feel to price out long term residents?


*****************************************
https://www.youtube.com/watch?v=de6VnExhelQ

Presenting Collective Peace.

https://www.facebook.com/CollectivePeace

  

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legsdiamond
Member since May 05th 2011
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29. "feels good, can I get a pastry as well...."
In response to Reply # 22


          

no fucks will be given.

  

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nipsey
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Tue Mar-17-15 02:11 PM

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33. "Where are the Starbucks in the 313?"
In response to Reply # 22


  

          

Since I moved from Detroit in 2009 they closed the two locations they had. Jefferson and The Millender Center.

____________________________________
Podcast Now on iTunes and Google:
http://tinyurl.com/JTTOU-iTunesSubscribe
Twitter: @nipsey @JTTOUPodcast

Last 3 things I watched:

Queen's Gambit (Netflix): B+
Sweetheart (Netflix): B-
Midsommar (Amazon): C

  

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DaHeathenOne76
Member since May 11th 2003
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Tue Mar-17-15 04:22 PM

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39. "RE: Where are the Starbucks in the 313?"
In response to Reply # 33


          

The corner of Mack and Woodward

Eight Mile and Woodward (where the Meijer is)

Near Campus Martius in the Ernst & Young building (on the right side
of the roundabout)

*****************************************
https://www.youtube.com/watch?v=de6VnExhelQ

Presenting Collective Peace.

https://www.facebook.com/CollectivePeace

  

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nipsey
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41. "That's right. I forgot about Mack and Woodward"
In response to Reply # 39


  

          

The other two are new. Glad to see they opened up more.

____________________________________
Podcast Now on iTunes and Google:
http://tinyurl.com/JTTOU-iTunesSubscribe
Twitter: @nipsey @JTTOUPodcast

Last 3 things I watched:

Queen's Gambit (Netflix): B+
Sweetheart (Netflix): B-
Midsommar (Amazon): C

  

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cgonz00cc
Member since Aug 01st 2002
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51. "lmao :("
In response to Reply # 22


  

          

WHAT A TIME TO BE ALIVE

  

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Heinz
Member since Dec 26th 2003
20198 posts
Tue Mar-17-15 01:11 PM

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23. "Louis CK"
In response to Reply # 0


  

          

https://www.youtube.com/watch?v=dF1NUposXVQ&t=150
____

TWITTER : Heinz21st

IG : H_N_Z

  

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SoWhat
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Tue Mar-17-15 01:13 PM

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24. "cup of hot coffee + race discussion = bad idea jeans."
In response to Reply # 0


  

          

as i read this i saw ppl (Starbucks employees, mostly) getting hot coffee thrown on them during heated race discussions.

no, thanks.

fuck you.

  

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ConcreteCharlie
Member since Nov 21st 2002
71344 posts
Tue Mar-17-15 07:07 PM

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40. "The affair's over ... but I'm going to tell my wife anyway"
In response to Reply # 24


  

          

And you will know MY JACKET IS GOLD when I lay my vengeance upon thee.

  

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SoWhat
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48. "I normally use protection, but when am I going to be in Haiti again?"
In response to Reply # 40


  

          

fuck you.

  

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Brotha Sun
Member since Dec 31st 2009
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Tue Mar-17-15 01:15 PM

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25. "I wish i lived close to a starbucks so i could take full advantage of th..."
In response to Reply # 0


          

Oh you wanna talk about race, huh?!

Lets talk reparations first...

Starting with this mocha frap.

"They used to call me Baby Luke....but now? The whole damn 2 Liiiive Crew."

  

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ndibs
Member since Aug 06th 2012
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Tue Mar-17-15 01:25 PM

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26. "nah they need to focus on making my coffee"
In response to Reply # 0


          

I got some warm blanched milk from them a few weeks ago. luckily my girlfriend works there so she had me come around and get a new cup of coffee after i texted her. but if i had paid $4 for that cup i would have never had gone back there again.

  

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legsdiamond
Member since May 05th 2011
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Tue Mar-17-15 01:47 PM

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30. "I'm pretty sure that was part of the race experiment"
In response to Reply # 26


          

  

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imcvspl
Member since Mar 07th 2005
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Tue Mar-17-15 01:43 PM

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28. "Are you sure you want cream in that perfectly black cup a joe?"
In response to Reply # 0


  

          


█▆▇▅▇█▇▆▄▁▃
Big PEMFin H & z's
"I ain't no entertainer, and ain't trying to be one. I am 1 thing, a musician." � Miles

"When the music stops he falls back in the abyss."

  

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Fishgrease
Member since Feb 13th 2006
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Tue Mar-17-15 01:56 PM

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31. "white cream/black coffee is all that needs to be discussed. "
In response to Reply # 0


  

          

---------------------------------------
blog: www.wonderfullyhorrible.blogspot.com
instagram: Fishgrease
twitter: wooly_caesar
Podcast www.soundcloud.com/circlegang

  

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double negative
Member since Dec 14th 2007
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Tue Mar-17-15 01:58 PM

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32. "if you think that is bad allow me to share.....this:"
In response to Reply # 0
Tue Mar-17-15 02:08 PM by double negative

  

          

http://www.nydailynews.com/new-york/bronx/pop-cafe-spurs-dialogue-racially-charged-drink-names-article-1.2049204

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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8-bit
Member since Jan 12th 2010
10841 posts
Tue Mar-17-15 02:32 PM

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34. "I ordered a Tall Blonde, then joked with the old white guy barista...."
In response to Reply # 0
Tue Mar-17-15 02:32 PM by 8-bit

  

          

...saying that I'd rather have the *other* kind of hot tall blonde. He laughed with me.

So... I've already discussed race with my barista at Starbucks.

---
http://twitter.com/logicalhood
http://instagram.com/hoodlogic

  

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Numba_33
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Tue Mar-17-15 02:36 PM

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35. "Sounds like Trader's Joes with a slash of Morton Downey Jr."
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rdhull
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32105 posts
Tue Mar-17-15 03:54 PM

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37. "lol..Morton Downey Jr...Wally George"
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>

  

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AnaStezia
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45338 posts
Tue Mar-17-15 03:46 PM

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36. "I'm predicting a Starbucks racial harmony compilation cd."
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Ebony & Ivory
What's Going on
Black or White...

  

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KosherSam
Member since Mar 18th 2004
70131 posts
Tue Mar-17-15 04:13 PM

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38. "I'd like a large MURRKAN please"
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"Do you mean Venti Americano, sir?"
DON'T TREAD ON ME! I DON'T NEED TO PRESS 1 FOR ENGLISH! GIMME A DANG LARGE MURRKAN

*Jews you*

"this is okp tho, reading is completely optional" (c) desus

Proceed with caution. I am overtly racist.

<-- In Pigpen we trust

  

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nipsey
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9901 posts
Tue Mar-17-15 07:09 PM

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42. "Starbucks SVP Deletes Twitter Account After Actual Minorities Ask Him"
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Tue Mar-17-15 07:10 PM by nipsey

  

          

About Race Issues


http://www.mediaite.com/online/starbucks-svp-deletes-twitter-account-after-actual-minorities-ask-him-about-race-issues/

____________________________________
Podcast Now on iTunes and Google:
http://tinyurl.com/JTTOU-iTunesSubscribe
Twitter: @nipsey @JTTOUPodcast

Last 3 things I watched:

Queen's Gambit (Netflix): B+
Sweetheart (Netflix): B-
Midsommar (Amazon): C

  

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SoWhat
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154163 posts
Wed Mar-18-15 07:32 AM

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49. "Lol!"
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fuck you.

  

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SoWhat
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Wed Mar-18-15 10:57 AM

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53. "The snarkiest tweets about Starbucks’s ‘Race Together’ campaign"
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http://www.washingtonpost.com/blogs/the-fix/wp/2015/03/17/the-snarkiest-tweets-about-starbucks-race-together-campaign/

fuck you.

  

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RobOne4
Member since Jun 06th 2003
56595 posts
Tue Mar-17-15 07:36 PM

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43. "i dont want like to talk to my son before I've had my morning cup of joe"
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no way am I talking with a barista about race relations before I have had my morning fix.

November 8th, 2005 The greatest night in the history of GD!

  

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Bombastic
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Tue Mar-17-15 08:16 PM

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44. "they should prolly give every race & ethnicity its own Starbucks name"
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That way if during your AM barista race discussions you refer to someone as Black, Mexican or otherwise give you a quizzical look and a 'did you mean a Venti?' reply like when you order a large coffee.

www.somethinginthewudder.com

https://twitter.com/nostrabombus

https://www.facebook.com/matt.koelling.96

https://www.instagram.com/something_in_the_wudder/

https://www.linkedin.com/in/matt-koelling-438a803?trk=hp-identity-name

  

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The Wordsmith
Member since Aug 13th 2002
17057 posts
Tue Mar-17-15 09:15 PM

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45. "Would you like a slice of Nigger Pie to go with that Latte, sir?"
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Since 1976

  

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Starks dunked on Bulls
Member since Dec 07th 2011
12028 posts
Tue Mar-17-15 10:23 PM

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46. "Is twitter just used to bash things?"
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When is the last time twitter was used to promote love/good? The Ice bucket water challenge?

  

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wluv
Member since Jan 27th 2003
4328 posts
Wed Mar-18-15 07:28 AM

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47. "I never even heard the word "barista" til today"
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thats how lost in the sauce i am here.

  

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Atillah Moor
Member since Sep 05th 2013
13825 posts
Wed Mar-18-15 08:21 AM

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50. "Race together? Isn't race supposed to divide? lol!"
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Yeah good luck with that Starbucks I'm looking forward to lower share prices though.

______________________________________

Everything looks like Oprah kissing Harvey Weinstein these days

  

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MrThomas43423
Member since Jul 03rd 2002
67613 posts
Wed Mar-18-15 10:46 AM

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52. "terrible idea. the assumption is that the public want the barista's..."
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opinions on race relations. and that may be well and good, but that doesn't meant that the baristas want the public's opinion on race relations. you can't force those kinds of things. and as someone who works in an environment like that, its much better when those sorts of things are organic instead of forced.
---------------------------------------
it's true what they say...people are strange, when you're strangers.

not compassionate....only polite.

I am not like you at all and i cannot pretend.

  

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Mynoriti
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36241 posts
Sat Mar-21-15 04:36 PM

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54. "this is really one of the worst ideas i've ever heard"
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it's Onion level ridiculous.

--------
http://ambitiondeficitdisorder.tumblr.com/

  

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mistermaxxx08
Member since Dec 31st 2010
16076 posts
Sun Mar-22-15 09:21 PM

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55. "you can't punch enough holes throgh your starbucks card"
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to get discounts. dude must have some guilt to even think this is gonna make a difference.

mistermaxxx R.Kelly, Michael Jackson,Stevie wonder,Rick James,Marvin Gaye,El Debarge, Barry WHite Lionel RIchie,Isleys EWF,Lady T.,Kid creole and coconuts,the crusaders,kc sunshine band,bee gees,jW,sd,NE,JB

Miami Heat, New York Yankees,buffalo bills

  

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