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(in other words, this is gonna be a long read)
As much as we bemoan the current state of mainstream, major label R&B, whether it's because it sounds like hip-hop with marginal singing over it, or that the lyrics are decidedly "Tyler Perry", or that in some cases, it's devolved into some '90s Euro Citroen Saxo Music... I have to wonder, if it's at all worse than what was happening in the 1980s after about 1983 or so.
Now, there is no denial about who the 3 most popular Black solo artists were in this era: Michael Jackson, Prince, and Lionel B. Richie. Each got to their particular height in different ways: Michael finally realizing the potential of the complete package of music, Prince took a decidedly more underground route before going pop, Lionel built good faith over several years bringing the money tracks to the Commodores before taking it to the stage alone.
Now, one would figure that record labels would jump at the chance to duplicate that success as much as they could with everyone they signed. It's oft noted that once you have artists this popular, they tend to dictate the popular sound of the day. Much pop music tried to sound like Prince's stripped down, synthesized aesthetic, whilst trying to capture the "all-encompassing" glare and accessibility of Michael Jackson, and at times, reach over unconventional aisles like Lionel Richie.
I could list all of the music that ripped Prince and/or MJ off in the early to mid '80s, and going after Allen A. Jones's take on both artists alone would have us sitting here until 2018. Lionel's influence was oft heard on songs like Dynasty's "The Only One", and the B.B.&Q. Band's "The Things We Do In Love" among others... the ballad that reached across a more "country-fied" aisle that Lionel helped popularize in R&B music (but I believe Bobby Womack among others might have pioneered).
There was the flair for crossover that each had, in different ways. Each artist could sing a song that was considered "atypical" for R&B radio at the time, and still make it sound like they were at home. A large part of this were their individual influences as artists. For others, this just didn't work. Largely, because it sounded like some sort of forced assimilation.
The reason I say "forced" is because despite the fact that Black artists like the above mentioned, Rick James, and others were selling records in the millions...they still had to fight very hard in the 1980s to get played on Top 40 radio or promoted otherwise, and we all know the struggle some Black artists that didn't fit MTV's decidedly WMMS-esque rock format. Recording companies, oft clueless when it came to Black music, saw the success of the Big Three as a means to move some square peg artists into round holes, in a very segregated musical promotion landscape.
That was the 1980s for you: besides being known as the age where Ronald Reagan, Marge Thatcher, and the Soviet Union (and crack) reigned supreme, for Black folks coming out of the 1970s, it was the age of assimilation. Many moved to a more competitive slot in the middle class in the decade, and as tastes became more elegant accordingly, the somewhat freeing, gritty sounds that defined the decade earlier became more more sophisticated as the 1970s came to and end. By the mid-'80s, this had been moved into a more assimilating climate, as the stars of the '70s had gotten older, and younger stars aspired to be more like those who had broken the mold on their own terms.
The result? We have the Commodores making music that sounded like score outtakes from the Last Dragon, Carrie Lucas turning in an album whose title track reminds me of the theme song of a TV sitcom produced by the folks at Embassy Communications, jabronis dressing in wallpaper patterns and conking their hair at a rate rivaling the 1950s, and by 1986, even Luther Vandross, guardian of "deep R&B" he was, had been bitten by the "soundtrack" bug and had removed some of the "deeper" elements from his songs.
Sure, both the youth and the "elder brigade" had signature albums and singles that sidestepped this trend... but as the '80s neared closure, it took New Jack Swing to finally shake mainstream R&B out of being "Routine & Beige".
The funny thing about this, is with a lot of mainstream R&B often sounding like it needs to "mach schnell with the artwork" nowadays, I'm often reminded of the trends of some 25+ years ago. "OMG" would have been right up there with the Micki Free era of Shalamar. And while I think Top 40 is much more integrated than ever before, I do often wonder, if it's really on the merits of the artists, or was it by design? What'll be the next shake up?
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