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11:10AM Peer-to-peer. Wirelessly over Bluetooth, no pairing needed. Doesn't look like this is any different than what we saw at the 3.0 event.
11:09AM Free apps remain free. In App purchase is only for paid apps. Only ever. Forever. Okay
11:09AM "These are only a few of the tools that we offer in 3.0. The SDK has more than a 1000 new APIs... let me talk you through a few, starting with in-app purchases
11:08AM "Now, if it is lost or stolen, you can send a remote wipe command which will delete all of your data." Big cheers.
11:07AM You can send a message to the phone. You can send a message to your phone which plays a sound as well, whether or not it's in silent mode. "If you're like me, and it shows you that your phone is at your house, the alert still plays until you find that your kids hid it under the couch."
11:06AM "Hopefully you haven't had a 30 Rock experience, but this is why we created Find My iPhone. If you lose or misplace the phone, you can login to MobileMe on any browser and it will show you where the phone is." Wow -- big applause.
11:05AM Find My iPhone. "This is a great one. If you've ever misplaced or lost your phone, it can be... somewhat traumatic." Ha! A scene from 30 Rock.
11:05AM Adding new languages... more than 30 languages supported in OS 3.0. Okay. Sweet.
11:04AM "We have been driving and tracking the HTML 5 standard, and now we're adding support for new standards like audio and video tags."
11:03AM "Next, AutoFill -- you can now remember user names and passwords to login to websites. We also use your contact info to fill out web forms."
11:03AM "Next up, Safari. SunSpider benchmark. In iPhone OS 3.0, we run JavaScript almost 3 times faster. Next, support for HTTP streaming audio and video."
11:02AM The audience is not happy.
11:02AM "This works with Macs and PCs, wired over USB, or wireless with Bluetooth. It is a seamless experience. There's no need to run any software once it's turned on. This requires carrier support. We have 22 partners in 44 countries..." No mention of AT&T. What!?
11:01AM Tethering! "This allows you to share you connection with your computer."
11:00AM "We've also added support for iTunes U right on the phone. Next, important additions to parental controls. We've added control over a number of items, most importantly, ratings control for movies and TV, as well as apps."
10:59AM "This is great if you're getting ready to get on a flight, you can purchase and download right at the airport."
10:59AM "Next up, Spotlight. You can search anything on your phone, including apps. Next, iTunes. You'll now be able to rent and purchase movies right from your phone."
10:58AM "29 carriers will support MMS when we launch... AT&T will be ready at the end of the Summer." Laughter. What? End of Summer? You're kidding us, right?
10:57AM "Next is landscape. Since 1.0 we've had support for this in Safari. Now we're taking this to our key apps." Smattering of applause. Seems like most people know about this. Now Scott is on to MMS. Less than a smattering of applause, a droplet of applause.
10:56AM Now mentioning shake to undo, developer APIs, Cocoa Touch support for text.
10:55AM "Let's talk about iPhone OS 3.0. Let me highlight just a few, starting with cut copy and paste." Now we're running through the demo from the iPhone 3.0 event.
10:55AM Big, big applause. The devs like that. And hey, why not? They deserve some credit!
10:54AM Now they're showing users... "My favorite app is..."
10:54AM So the soundtrack to this video sounds like Arcade Fire... but it's not Arcade Fire. Let's hope Arcade Fire doesn't find out.
10:53AM "Sometimes I have to stop and say, 'whoa, this is a mobile device I'm developing for' because it feels like a desktop."
10:52AM "I was at a baseball game, and they showed a commercial for my app, and I watched a bunch of fans pull out their phones and start downloading the game right there."
10:51AM "It's always been my dream to travel around and make my own games... I knew the iPhone was going to be something special."
10:50AM We're seeing a highlight reel of successful developers. This is pretty emotional stuff. We're getting some tissue out, just in case.
10:50AM "We put a video together to share stories from developers..." A little video now.
10:49AM "These customers love running and downloading apps from the App Store. We hit 1 billion downloads, and that's just in 9 months."
10:49AM "We've been working hard to to build a growing user base. These apps run on all iPhones and iPod touches. We've sold more than 40m iPhones and iPod touches."
10:48AM "The response from devs on the iPhone has been staggering. They've been prolific in building and posting apps to the App Store. There's now more than 50,000 apps in the store."
10:48AM "Alright, let's talk about the iPhone."
10:47AM "Now I'd like to turn to Scott... for the iPhone." Here we go kids. Hang on to your hats.
10:47AM "$29 for Leopard users, and a family pack is $49. It will be available this September, and today we're making a dev preview available."
10:46AM "So Exchange support requires Exchange 2007 servers. We offer it at no extra charge, it's built-in to Snow Leopard. So that's Exchange and this is a little tour of some of the new features of the OS. It will be available for all Intel Macs, past and present. So how should we price Snow Leopard? We want all Leopard users to upgrade to this, so we are pricing at $29." Huge huge applause. But of course, we knew this, didn't we?
10:39AM "Now let's talk graphics. The way to use GPU power is OpenGL, but we want to move beyond that. We've devised a technology called OpenCL..." Uh huh. Sounds familiar.
10:38AM Now looking at threads in Leopard compared to Snow Leopard. "It uses more threads when busy, but when idle, they all go away, unlike Leopard, where they remain. It's a big win in responsiveness."
10:37AM "Let's talk multi-core CPUs. The challenge is how to take advantage of them. The answer is threads. So we have a solution for this. Grand Central Dispatch. It's built-in support for multi-core all across Leopard."
10:36AM "All the major system apps run in 64-bit mode in Snow Leopard."
10:35AM "To take advantage of all this, you need the right software. So first, 64-bit. The obvious reason is to take advantage of a lot of memory. When you run in 64-bit, the memory limit is... 16 billion GB. It's unlimited."
10:34AM "So lots of refinements in Snow Leopard. But there's also powerful new technologies. They take advantage of the power of silicon. When you look at a modern Mac, there are things that weren't possible just a few years ago."
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10:34AM "Thank you!"
10:33AM You can grab ends of the clip region you want to trim, then just cut it right down. Export quickly to MobileMe, etc.
10:33AM "QuickTime is designed to put your video center stage. As soon as I start playing, the controls and titlebar fade away. When I want to go back, they fade back in. Another great feature is the ability to trim and share my video... I get a visual timeline." Audience: ahhhhh.
10:32AM "The final area of Safari I'd like to cover is full history search. I just click in the lower right, and I get a cover flow view across my browsing history. But I also have full spotlight search too."
10:31AM "Next up, Safari 4. It is the fastest browser on any platform. And that extends to JavaScript. Let's look at Google Maps." Wow, super fast -- they aren't joking.
10:30AM Now showing off new Expose tricks in Safari and Mail -- lots of ways to uncover content, and select through it.
"Let's say I want to drop an image in this email message, mail springs into Expose and I can drop it right in." Wow, huge applause for that.
10:28AM "We're going to start with Dock and the Finder. Let's talk about Stacks -- in SL, stacks handle content" You can go deeper in level on stacks now, down to other folders.
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10:27AM Demo time!
10:27AM "It's super efficient. We're using a new technology called HTTP streaming, it works with any server. Since we had such a change on the backend, we decided to change the look of the player as well." No on-screen controls, pop overs, not quite that marble look, but blackish.
10:25AM "Here's some things you get in SL. Crash Resistance -- the number one browser crash cause is plugins -- so now, the plugin crashes, but your windows are intact. Just reload the page."
10:24AM "Safari 4 offers unparalleled speed." There's a chart. Another cold dis to Windows -- IE8 is way way at the bottom. Oooh, he's boasting that it's passed the Acid3 test 100/100... IE8? 21/100.
10:23AM "Next Safari. It's been in beta for a few months... today we're shipping Safari 4 for Leopard, Tiger, and Windows." Chuckles, cheers.
10:23AM Wow -- they're adding handwriting recognition for the trackpad.
10:23AM "Preview, we've changed the way text selection works -- we use AI to find the right text in the right place." Big applause for this, seems minor, but hugely helpful.
10:22AM "We've made installs 45% faster. And after you install, you recover disk space... it's over half the footprint of the previous version." Wow -- 6GB of savings. That's not nothing.
10:21AM "Next up, the Dock -- we've had a feature that we use to deal with clutter, called Expose, and now we've built it into the dock." You click and hold on an app and it automatically zooms out your active windows.
10:20AM "The Finder. We love the way it is -- for SL we didn't change it. What we did is rewrite it, and from that there's lots of little benefits."
10:20AM Adding Exchange support to Snow Leopard. We've got chills. Chills we tell you!
10:19AM "We come from such a different place. We love Leopard, we're so proud of it -- so we decided to build upon Leopard -- we want to build a better Leopard, hence Snow Leopard."
10:19AM "Even more complexity is present in Windows 7. The same old tech as Vista. Just another version of Vista."
10:18AM "What a big hole Microsoft has dug -- they're trying to get out of it with Windows 7." Now he's listing things like the registry and defrag. Really toasting Windows users here.
10:18AM Ouch. "What a sharp contrast with Vista our OS is." Laughter.
10:17AM "Great hardware deserves great software, so I'd like to invite up Bertrand Serlet"
10:16AM Now Phil is reminding us that these are the most environmentally sound laptops they've made. "World's greenest lineup of notebooks..." So they claim.
10:16AM "We're also going to update the MacBook Air with more aggressive configs and pricing. It starts at $1499... the SSD config is $1799." Wow, that's a deep cut. $700 than previous.
10:15AM Wow -- nice showing here. Price cuts are welcome for sure.
10:14AM "It starts at $1199."
10:13AM Whoa -- they're adding the 13-inch to their MacBook Pro line.
10:13AM Boo ya! FireWire 800 port!
10:13AM "Now you're looking at this thinking, why isn't this just the MacBook Pro? What can we add? Well it can also get up to 8GB of RAM, 500GB of storage, and the backlit keyboard is now standard as well."
10:12AM SD slot is there too.
10:12AM "We make another unibody as well -- the MacBook -- we're updating that too. Same built-in battery, up to 7 hours of life."
10:11AM Shipping today!
10:11AM 17-inch price cut as well -- $2499.
10:11AM Three standard configs, $1699 (2.53GHZ, 4GB RAM), $1999 (2.66GHz, 4GB RAM 320GB HD), $2299 (2.8GHz, 4GB RAM, 500GB HD)
10:10AM "It starts at an even lower price... just $1699."
10:09AM "But there's a lot more... it's the fastest notebook we've ever made. Up to a 3.06GHz Core 2 Duo CPU, and up to 8GB of RAM." Big cheers. "You can get up to 500GB in hard drives, or up to 256GB SSD."
10:09AM That is pretty nice if you're doing a lot of photo work... but we would like that ExpressCard slot!
10:08AM "Unlike our competitors, who will go through 3 batteries and not dispose of them properly."
"When you open it up, it's got a gorgeous display... still insanely thin... if you zoom in you see something different." A new SD slot instead of the ExpressCard slot!
10:07AM Apple is going to use the same battery from the 17-inch version -- looks to be non-removable, just like that model. Lithium-polymer. Up to 7 hours of battery life. "A typical user will get about 5 years of life from this battery."
10:06AM Now Phil is reminding us of just how super duper awesome the unibody build technique is. "Customers couldn't be happier with them." "We don't want to stop though, we want to continue to extend that lead... I'm happy to show you a brand new version of the 15-inch macbook pro"
10:05AM He's intro'ing who will be out, Scott Forstall will be making an appearance. "Now I get to begin with a section on the Mac. They're the best they've ever been at Apple. New customers are choosing new notebooks, and we're in love with this new design."
10:04AM "Here's a chart of OS X users over 10 years." It goes from 5m to 25m. "But something has happening..." he changes the chart to move up to 75m. "We've tripled the amount of users since iPhone." Big applause. "No wonder is trying to follow in our footsteps, so we'd like to tell you what we're doing to continue this market growth."
10:03AM "Thank you, thank you very much. Welcome to WWDC. We have an amazing week planned for all of you, and I mean all of you. Can't you feel the love in this room? This is the best level of excitement for our dev conference yet. I'd like to show you one reason for that."
10:02AM "Hello I'm a Mac, and PC is trying to say have a great conference." And Phil Schiller is out! Huge applause.
10:02AM A welcome from John Hodgman... PC. "Welcome to the WWDC... I want to be the first to wish you a week with some innovation... but not too much." "You've already sold 1 billion apps... don't you think that's enough?"
10:01AM The lights are dimming... and people are cheering. This thing is about to get really real. And here we go! --------
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