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Lobby High-Tech topic #138305

Subject: "Damn EA. Locks up NFL license till 2013" Previous topic | Next topic
Lach
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Tue Feb-12-08 12:48 PM

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"Damn EA. Locks up NFL license till 2013"


  

          

http://www.gamespot.com/news/6185880.html?action=convert&om_clk=latestnews&tag=latestnews;title;0

Just over three years ago, Electronic Arts tackled the sports genre by announcing it had signed a multiyear exclusivity deal with the National Football League and the NFL Players, the players' union. Under the agreement, EA Sports' Madden NFL franchise was the sole official licensee for the US' most popular sport, forcing rival 2K Sports to get creative with its own pro-football series.

Today, EA Sports announced that it has extended its contract with the NFL and NFL Players through the 2012 season. That means the Redwood City, California-based publisher will retain exclusive game rights to all NFL teams, stadiums, and player likenesses and information through until the Super Bowl XLVII champion is crowned in 2013.

Though Madden NFL is its most famous franchise, EA Sports also publishes a variety of other NFL games, including NFL Street and NFL Tour. However, part of the renewal agreement is to "look at different ways to bring more consumers in," according to EA Sports president Peter Moore.

One way Moore is hoping to lure more Americans into the Madden fold is through the incorporation of content from the NFL Films production company and the NFL Network cable channel into the "Madden game experience." Other new EA Sports initiatives include a continuation of the "family play" option for Wii games, expanded investment in the wildly popular fantasy football phenomenon, and undefined initiatives to court football fans during the spring and summer months.

"Both EA Sports and the NFL agree that we need to look at different ways to bring more consumers in," Moore told GameSpot. "Traditionally, when the Super Bowl's over, our football business is over, and there's research that shows there are millions of people out there that can't get enough football 12 months a year."

EA Sports' newest attempt to court those football fans, NFL Tour, wasn't treated kindly by critics, but is "doing OK" at retail, according to Moore. However, the former Xbox 360 marketing chief isn't satisfied with just pumping out more NFL Tour or NFL Street. "I think we need to be more innovative," he said. "For years, we've done Street versions of games, and I think it's time we looked at online models and perhaps doing something that's truly contra-seasonal."

According to Moore, one promising possibility for expanding EA Sports' NFL portfolio is to resurrect the NFL Head Coach series, which debuted in 2006 but has laid fallow ever since. "Things like Head Coach...well, for me, I love the X's and O's," he said. "It's something that I would love to do if I wasn't in this business. When we look at the success of the Football Manager titles in Europe, there's no reason we can't do the same thing here. We've kind of tiptoed into it so far, but I think you'll see continued investment in things like Head Coach."

But although he was quite loquacious about the renewal of the NFL deal, Moore was downright reticent about EA Sports' plans for its other exclusive US football agreements with the NCAA and the Arena Football League. "We'll get to those when we get to those," he said.

  

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Topic Outline
Subject Author Message Date ID
FUCK
Feb 12th 2008
1
can't wait for NFL 2k14
Feb 12th 2008
2
EA is going to make their own console.
Feb 12th 2008
3
yup...it contains NFL/NBA/NHL has gigabit ethernet/wifi
Feb 12th 2008
6
      lol
Feb 12th 2008
10
E sux my left nut
Feb 12th 2008
4
EA is legendary with theirs.......shat. /nm/
Feb 12th 2008
5
wonder how much $ they paid
Feb 12th 2008
7
Where are Anti-Trust laws when u need them?
Feb 12th 2008
8
can they by the 2k football team? please?
Feb 12th 2008
9
word
Feb 12th 2008
12
Feb 12th 2008
11
Bring in more Americans?
Feb 12th 2008
13
FUCK
Feb 12th 2008
14
Feb 12th 2008
15
The Doc's sentiment exactly.
Feb 13th 2008
23
ghey
Feb 12th 2008
16
I made a post a while ago
Feb 12th 2008
17
best thing about selling to crackheads
Feb 12th 2008
18
RE: best thing about selling to crackheads
Feb 12th 2008
19
aka an inelastic demand curve
Feb 13th 2008
20
      like gas
Feb 13th 2008
21
here's a fucking idea
Feb 13th 2008
22
oh that's that bullshyt
Feb 14th 2008
24
This sucks
Feb 15th 2008
25
Just as long as they don't snag the NBA
Feb 16th 2008
26

chillinCHiEF
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Tue Feb-12-08 12:56 PM

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1. "FUCK"
In response to Reply # 0


  

          

  

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bruceLeroy
Member since Apr 11th 2007
2152 posts
Tue Feb-12-08 12:57 PM

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2. "can't wait for NFL 2k14"
In response to Reply # 0


  

          

fuck ea for this bullshit... madden aint been good since 05

WHO'S GOT IT BETTER THAN US?!?! NOOOOBODDDDYY!!!!

  

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LeroyBumpkin
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Tue Feb-12-08 12:59 PM

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3. "EA is going to make their own console."
In response to Reply # 0


  

          

watch.

@dseals | @digife
https://digife.com

  

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jetblack
Member since Nov 14th 2004
44604 posts
Tue Feb-12-08 01:13 PM

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6. "yup...it contains NFL/NBA/NHL has gigabit ethernet/wifi"
In response to Reply # 3


  

          

20 GB HDD with one controller, extras $199 with Rumble and ScentTech(c)
only updates rosters and slight updates of graphics....everything else EXACTLY THE SAME!
Only $799

---
Knock knock, Neo...
---
Stay +.
---

  

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southphillyman
Member since Oct 22nd 2003
90059 posts
Tue Feb-12-08 02:29 PM

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10. "lol"
In response to Reply # 6


  

          

~~~~~~

  

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kanino
Member since May 02nd 2006
3657 posts
Tue Feb-12-08 01:02 PM

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4. "E sux my left nut"
In response to Reply # 0


  

          

A got my right one

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

http://twitter.com/sun_dalo
xbl: s/n

  

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jetblack
Member since Nov 14th 2004
44604 posts
Tue Feb-12-08 01:10 PM

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5. "EA is legendary with theirs.......shat. /nm/"
In response to Reply # 0


  

          

---
Knock knock, Neo...
---
Stay +.
---

  

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Boogiedwn
Member since Sep 25th 2003
8676 posts
Tue Feb-12-08 01:18 PM

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7. "wonder how much $ they paid"
In response to Reply # 0


  

          


________________________________

http://www.last.fm/user/Boogiedwn/

my latest pics: http://tinyurl.com/2cdzsc

Allpeers id: boogiedwn

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Imokuede
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Tue Feb-12-08 01:29 PM

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8. "Where are Anti-Trust laws when u need them?"
In response to Reply # 0


  

          


______________________________


R.I.P. - The Curse

Let's hug it out bitch
www.lhiob.com

1918-2004

<-----Then you can't tell me nothing right!

  

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L_O_Quent
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Tue Feb-12-08 01:43 PM

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9. "can they by the 2k football team? please?"
In response to Reply # 0


  

          

can we sign some type of petition or something?

shit they have money why not just like 2k do the development.

fuck

The offspring :-D

PSN & XBL: LOQuent

  

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Lach
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43897 posts
Tue Feb-12-08 03:09 PM

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12. "word"
In response to Reply # 9


  

          

Can the whole Madden/Live teams buy 2K and them do their thing.

  

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ZooTown74
Member since May 29th 2002
43582 posts
Tue Feb-12-08 02:31 PM

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11. ""
In response to Reply # 0


  

          

________________________________________________________________________
www.youtube.com/talkingwolverine

is all you need to know. Bitches.

  

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Improv
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Tue Feb-12-08 03:25 PM

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13. "Bring in more Americans?"
In response to Reply # 0


  

          

What da fuck?
94 mil watched the Super Bowl

How about this EA, fix your fucking problems first then think about pulling more people in. EA and NFL are losing their fucking way.

Be fearless...

April 29th Brought Power, GTA4, and "Rising Down" To The People

Cuz I'm getting it...get get getting it

  

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RobOne4
Member since Jun 06th 2003
56622 posts
Tue Feb-12-08 03:26 PM

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14. "FUCK"
In response to Reply # 0


  

          

November 8th, 2005 The greatest night in the history of GD!

  

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TheMindFrame
Member since Jan 17th 2003
4074 posts
Tue Feb-12-08 04:37 PM

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15. ""
In response to Reply # 0


  

          

Sua Sponte

Tuam Sequere Naturam


A story: A man fires a rifle for many years, and he goes to war. And afterward he turns the rifle in at the armory, and he believes he's finished with the rifle. But no matter what else he might do with his hands, love a

  

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Dr Claw
Member since Jun 25th 2003
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Wed Feb-13-08 12:44 PM

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23. "The Doc's sentiment exactly."
In response to Reply # 15


  

          

Yes, I'm mad. Let's move on.

Jays | Cavs | Eagles | Sabres | Tarheels

PSN: Dr_Claw_77 | XBL: Dr Claw 077 | FB: drclaw077 | T: @drclaw77 | http://thepeoplesvault.wordpress.com

  

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strictlydank
Member since Oct 29th 2002
1808 posts
Tue Feb-12-08 04:38 PM

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16. "ghey"
In response to Reply # 0


          

they got no reason to even try anymore.

  

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ne_atl
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Tue Feb-12-08 06:30 PM

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17. "I made a post a while ago"
In response to Reply # 0


  

          

that when Peter Moore went to EA, you could bank on this license getting renewed.

Fuck EA

___________________________________
http://instagram.com/mrellsberry
http://instagram.com/mrellsberry_photos

  

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will_5198
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Tue Feb-12-08 10:15 PM

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18. "best thing about selling to crackheads"
In response to Reply # 0


          

is that they're crackheads. you gonna make *more* money when your shit is weak, because they gonna buy it no matter what.

--------

  

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gumz
Member since Jan 09th 2005
20118 posts
Tue Feb-12-08 10:27 PM

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19. "RE: best thing about selling to crackheads"
In response to Reply # 18


  

          

yeah but atleast Stringer knew to change the name of the product

  

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LA2Philly
Member since Oct 18th 2004
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Wed Feb-13-08 12:01 AM

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20. "aka an inelastic demand curve"
In response to Reply # 18


  

          

---------------------------------
<--The drought is over

"have fun reveling in your pettiness tho" (C) Dula summing up 98% of OKS

"I didnt finish a damn thing...matter of fact I jerked off after she left."
-Kobe speaking to investigators

L D E A

  

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Lach
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Wed Feb-13-08 12:43 AM

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21. "like gas"
In response to Reply # 20


  

          

  

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smutsboy
Member since Jun 29th 2002
33297 posts
Wed Feb-13-08 10:44 AM

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22. "here's a fucking idea"
In response to Reply # 0


  

          

stop being so lazy with the game development and programming, assholes.

Make Madden some next level shit. It's been the same game for 10 years.



>"Both EA Sports and the NFL agree that we need to look at
>different ways to bring more consumers in,"

________________

https://i.imgur.com/ZkkZekl.gif

  

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Grand_Royal
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Thu Feb-14-08 05:58 PM

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24. "oh that's that bullshyt"
In response to Reply # 0


  

          

  

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nexboogie
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Fri Feb-15-08 05:07 PM

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25. "This sucks"
In response to Reply # 0


  

          

I was playing Madden just the other day, wildcard playoff game, it was tied 5 seconds to go made a perfect pass to Plaxico on an out route with 2 seconds left, was pushed out of bounds and the effin clock kept ticking like I was tackled inbounds. Bah!

Sega or someone needs to step up make a top-notch glitch-free(as much as possible I know glitch-free is impossible) football game with only numbers etc. And then covertly release updates through fansites that will upgrade your no-frills game to the players likeness, stats, names, team colors, uniforms, playbooks, etc.

I was just thinking about this the other day too, that the contract was close to expiring and maybe the NFL got some sense and would let others in on the party again. Then this news comes out.

  

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no.doze
Member since Mar 11th 2006
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Sat Feb-16-08 12:40 PM

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26. "Just as long as they don't snag the NBA"
In response to Reply # 0


  

          

Unlike Live, I actually don't mind Madden.

______________________

Proud supporter of the Gators, Braves, Magic, & Saints

PSN: Waukheon
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