it's fucked up, cuz on one hand I know he's only in high school and he's carrying the burden of being Lebron James son. So like we really shouldn't be criticizing HIM. To an extant I even feel a guilt in criticizing Bronny as a player.

But I am allowed to criticize the Bron-manufactured hype around his son though right? Cause I'm sitting here watching this "NY vs California" game and just struck by how unremarkable Bronny is. And that would be totally fine if there wasn't a persistent drumbeat to make the kid something he isn't. There's a campaign behind Bronny James that, based on basketball alone, he doesn't deserve. The SI cover story, the drawn out recruiting tour ... it's like Lebron is trying to will something into existence that just isn't there. I mean am I super off-base saying Bronny's profile is probably more outsized than Wembanyama's? At least to more casual sports fans? And that's largely his dad's doing.

I guess I'm struggling with how to evaluate a kid who looks like a 3-star but is being heralded like a 5, but that Lebron is doing more harm than good here. Being Lebron's son is hard enough, being so loudly and undeservedly marketed by Lebron is downright unfair. Am I out of bounds?