https://www.womensrunning.com/health/tarahumara-people-chia-seeds/

"She informed me that they eat little to no meat, and it’s reserved only for special occasions. They drink chia seeds in “chia fresca,” or iskiate, as I remembered from Born to Run, and they add them to corn tortillas that they make fresh and cook over an open fire."

Sounds like they're getting some dough exporting them these days which is, probably, good. Not nike dollars, but dated a few health nut girls who keep them in the kitchen