we don't know if companies will pay extra money to get the names into the games and we don't know if collectively licensed stuff will get into the players' pockets absent that kind of arrangement. it's really hard to say exactly how much big deals with the NCAA and individual universities will trickle down here. will EA think it prudent to pay out that much just to get names into the game when they have been selling tons with no names for years? will nike/adidas/ua want to cut in the big stars by putting names on jerseys that might sell roughly as well with no name on back, as they have for years?

i think this will impact more individual deals with the athletes than things that are more collective, but we shall see.

And you will know MY JACKET IS GOLD when I lay my vengeance upon thee.