The latest development of FILA’s comeback to the sneaker game is a reported re-release of the “KJ7,” signature sneaker of former NBA guard and current Sacramento mayor Kevin Johnson. FILA will release the KJ7 in Suns and Kings colorways. More details, from Jonathan Santiago of Cowbell Kingdom:
Johnson also announced today that FILA would be donating $25,000 to Think Big Sacramento, which would be used for “fan experiences” in the Sacramento community. The sportswear and apparel company is planning to use proceeds from the 2014 re-release of the mayor’s KJ7 shoes, which Johnson wore during his playing days in Phoenix, to fund their contribution to the arena task force.
“This really is bigger than FILA and really bigger than Mayor Johnson,” said Mike Zinn of FILA at today’s press gathering. “It’s really about the the city of Sacramento and what you all are involved in right now. So as what the mayor mentioned, in lieu of royalties to him specifically, we are donating the $25,000 to the Sacramento public policy foundation and that is our way of supporting not only the city, but your efforts with the Kings.”
Think Big and FILA are also partnering on a contest, asking fans to submit a one-minute video detailing why they think the Kings should stay in Sacramento.
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