are 40+ white males a large segment of the NBA viewing audience

I don't think so

that demo is probably more interested in football, baseball and hockey

out of the big 4

the NBA probably has a larger percentage of a younger viewing audience

IMO

I'm sure there are stats for proof, not sure TNT is the breakthrough

so keeping it light, funny, etc...

makes sense

Shaq and Chuck are already mainstream personalities

most of the younger viewing audience is already familiar with their antics

I really hope they move on from Webber

I can't stand dude

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If you can't understand it without an explanation

you can't understand it with an explanation