5. "given this...why doesn't he deserve the deal?" In response to In response to 0
>Lillard,the Oakland, Calif. native and Weber State product who >was drafted sixth overall by the Blazers, has been tremendous >from the start. He won Rookie of the Year last season, then >became an All-Star for the first time and led Portland to an >unexpectedly-strong season (currently 53-28, fifth in the >Western Conference) in his second act. > >He made the most of All-Star weekend in New Orleans when it >came to bettering his personal brand, becoming the first >player in league history to take part in five events. Before >playing in the game itself, Lillard took part in the slam dunk >competition, the three-point contest, the Rising Stars game >and the skills challenge. Comcast SportsNet NorthWest first >reported that Lillard and Adidas were close to a deal.
sounds like they are locking up a player who is going to be a known star in x amount of years