3. "Interesting how big sites are branching out." In response to In response to 0 Fri Aug-16-13 12:14 PM by SoulHonky
New York Magazine's kind of done this with Vulture, which has become an entity unto itself. ESPN has Grantland. Pitchfork just created The Dissolve for movies. Onion's AV Club is huge.
It's a better idea IMO because the absorbing of blogs hasn't worked well, especially for ESPN. TrueHoop went from a great blog to a gimmicky mess once ESPN got their hands on it.
The move I'm waiting for is ESPN (probably via Grantland) breaking out and creating their own Entertainment website. Not sure it'll be any good but it'll be an interesting venture.