It's def more a set up show or a passing of the torch show than it is a Hawkeye story. I love the tone and the whole True Lies vibe that it as. I think people only compare it to Die Hard because of the Christmas "theme" but its definitely more on par with True Lies.

People complain about the bad guys but lets remember that they are really there to be Bishop's opponents than they are there to be for Hawkeye.

I wouldn't say all these shows are new character set ups they all end up telling really great stories that help push the MCU along in-between movies. It's really great connective tissue like the scene where she first see's Hawkeye. That's great *chefs kiss* connective tissue that I love to see in big properties like Marvel or Star Wars. That scene was like a Rogue One type feels for me but in one scene.