In my original post I was thinking about carving out MCU movies because I think Thor and Captain America are huge movies that starred not huge stars but the franchise/brand is so huge and the build up was so huge that frankly it didn't really matter who starred in them.
I wasn't there but I have read about the lines for star wars when it opened which is a little surprising to me because I am not sure how they built an audience before it debuted but I feel like Star Wars is similar. Action movies where the project/franchise/brand is so big, that the talent doesn't matter.
Some action/sci-fi movies Big Concepts are so attention grabbing that they are kinda work like horror movies we discussed where talent doesn't matter so much and you can have no names and still be huge.
********** "Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson