A. They didn't have a good unifier like Feige. I'm not saying you needed dude on his level, but Tsujihara was a disaster.

B. They could have just followed Marvel's formula and they would have been fine if they could have struck the right tone. They didn't have to try and reinvent the wheel with how they went about introducing their universe. Probably should have just cribbed from their animated stuff.

C. Snyder just wasn't the dude to kick things off. I enjoyed Man of Steel, but they should have had multiple talents behind the camera lined up.
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"To Each His Reach"

but.....

Fuck aliens.