5. "hence the points differential" In response to In response to 3
I fill out a five-nominee ballot for one category, I get five points for my first choice (and add on to the totals of all my other choices). I post one nominee for a category, and I only get two points for my first choice (or one, or three, whatever works).
I think you overestimate a "populist vote" anyway. we should be looking to increase the votes by any means -- an exclusive vote (like last year, where the whims of ONE voter could have changed every single category's winner) is just as flawed as ballot box stuffing. and I don't even think the latter would happen.