the karoake-level production, the choreography with her pointing, the gay back-up dancers going 11/10 to save the video, editing the song so that it only has one verse and like 8 octave changes of the chorus, the cruise captain hat... everything.
in fact the only thing about this that doesn't suck is the shots of beyonces face with great lighting.
i know picking on beyonce for her "talent" is not far off from seriously critiquing a cute little kids music or something but man... how AWFUL is this just a couple years after the fact?